Notes on What Actually
Works in Legal Marketing
Shorter pieces on specific problems — why rankings drop, what a case really costs to acquire, how AI is changing legal search, and what to ask an agency before you sign. Written by Alon Darvish from 17 years of practicing law.
Why Law Firms Lose Map Pack Rankings
The six causes that account for nearly every case of a law firm dropping out of the Map Pack, and how to diagnose which one is yours.
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Practical pieces on specific marketing problems law firms run into.
What a Signed Case Actually Costs
Cost per lead is what agencies report. Cost per signed case is what determines whether you have a business. Worked through for six practice areas.
AI Is Changing How Clients Find Lawyers
Clients are describing their problem to an AI assistant instead of searching. What changed, what did not, and how to test your own firm in ten minutes.
15 Questions to Ask a Legal Marketing Agency
Fifteen questions covering ownership, reporting, contract terms, and compliance that reveal within one call who you are dealing with.
7 Google Ads Mistakes Law Firms Make
The seven account errors that waste the most money in legal PPC, why each happens, and the specific fix.
Solo Attorney Marketing: The First 90 Days
A realistic month-by-month plan for a solo attorney with limited budget and no marketing team — including what to ignore.
Beverly Hills based.
Law firms everywhere.
We manage campaigns for firms in Los Angeles, New York, Chicago, Houston, Phoenix, Miami and every major legal market in between.
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For the complete treatment of any topic above, the guides cover each in depth.
All 12 Free Guides
The complete library covering SEO, PPC, local search, AI visibility, content, budgeting, and bar compliance.
SEO for Lawyers
How legal search works and what actually moves rankings for a law firm in 2026.
Map Pack Audit
See your Map Pack position across your entire service area on a heatmap, before and after.