Law Firm Marketing Guides,
Written by a Former Attorney
Twelve guides covering everything a law firm needs to understand about getting found online — written by Alon Darvish, who practiced bankruptcy law for 17 years before building marketing systems for other firms. No gated downloads, no email required.
SEO for Lawyers: The Complete Guide
How legal search actually works in 2026 — the Map Pack, organic results, and AI answers, and why they run on separate algorithms. Covers content that ranks, link building without getting burned, bar compliance, realistic timelines, and how to measure results in signed cases rather than traffic.
Read the Guide →Foundations
Start here. The strategic framework, the channels, and the arithmetic that decides what you can afford.
SEO for Lawyers
The complete guide to ranking a law firm on Google — Map Pack, organic, AI answers, content, links, and how to measure in signed cases.
Law Firm Marketing
Channel by channel, practice area by practice area, with the budget math and the five most expensive mistakes laid out.
Law Firm Marketing Budget
How to calculate what you can actually afford per signed case, benchmarked across six practice areas.
How to Market a Law Firm
The step-by-step order — intake, Map Pack, website, paid search, reviews, SEO — with costs and timelines.
Law Firm Marketing Ideas
Twenty-five tactics ranked by what actually produces signed cases for a small firm.
Small Law Firm Marketing
Where a one-to-five-attorney firm beats large advertisers, and how to stage growth without a big budget.
Local Search
The Map Pack produces the majority of local legal calls. These cover how to win and hold those three slots.
Local SEO for Lawyers
Three Map Pack slots, one algorithm, and the grid method for measuring where you really rank.
Local Services Ads for Lawyers
Google Screened verification, per-lead pricing, and the placement that sits above everything else.
Attorney Review Management
Building review volume ethically and responding without breaching client confidentiality.
Paid Search
Legal keywords are the most expensive in advertising. These cover how to spend on them without waste.
PPC for Lawyers
Legal click economics, campaign structure, negative keywords, landing pages, and call tracking.
Lead Generation for Lawyers
Where legal leads come from, what they cost, and the math that says whether a source works for you.
Facebook Ads for Lawyers
Which practice areas paid social works for, how to target under Meta's rules, and what to put on the landing page.
AI & Content
How clients find lawyers is changing. These cover writing for both search engines and AI assistants.
AI Search Optimization (AIO)
Getting your firm named when someone asks ChatGPT or Claude for a lawyer.
Law Firm Content Marketing
Finding topics in your own consultations and building clusters that compound.
Website
Everything routes to your site eventually. This covers what makes one convert.
Compliance
Every word you publish is attorney advertising. This covers the rules that apply.
Choosing an Agency
Honest comparisons of the companies law firms most often consider, including ourselves, on the questions that decide what happens after you sign.
Best Law Firm Marketing Companies
The major legal agencies compared on ownership, contracts, transparency and focus.
Scorpion Alternatives
What to verify in your Scorpion contract and how to switch without losing rankings.
FindLaw Alternatives
Directory, website and marketing options compared, separately.
The work that keeps paying
after you stop.
Ads produce calls this week and stop the day you pause them. Local presence and content keep producing cases for years. Firms that can afford both should run both.
Start with SEO for Lawyers →Want this applied to your firm specifically?
A free audit covering your Map Pack position across your service area, organic visibility, competitor gap, ad account structure if you run one, and how AI assistants currently describe your firm. Reviewed personally by Alon, not generated by software.
Request Your Free Audit →