Scorpion is one of the largest marketing companies serving law firms, and for many firms it works. This is not a page arguing that it does not. It is a page for the attorney who has decided to evaluate Scorpion alternatives and wants to do it carefully — because the most expensive part of switching agencies is usually not the new agency's fee. It is discovering what you did not own.
- Scorpion builds client websites on its own proprietary platform and does not publish standard pricing or contract terms; your agreement governs what you keep.
- Before switching, confirm in writing: domain ownership, website portability, content rights, ad account ownership and your termination terms.
- The alternatives differ most on ownership, contract length, fee transparency and legal focus — not on the list of services, which is similar everywhere.
- A properly planned switch preserves rankings; an unplanned one can cost months of visibility.
What Scorpion Is
Founded in 2001 and headquartered in Valencia, California, Scorpion serves law firms alongside other industries including home services and healthcare. It sells an integrated bundle — website, SEO, paid media, video, reputation management and reporting technology — delivered on a proprietary platform, and it is a Google Premier Partner. Scorpion does not publish standard law firm pricing or contract terms on its website; proposals are firm-specific. That is not unusual among large agencies, but it means the only reliable description of your arrangement is your own contract.
Its scale is a genuine strength: a large team, mature processes, and the ability to serve big multi-location firms. Its model is also the source of most of the questions firms bring us when they search for Scorpion alternatives, and those questions are worth answering before you talk to anyone.
Verify These in Your Scorpion Contract
Who owns the domain?
Check the registrar record for your domain. If it is registered to the agency rather than the firm, request a transfer before anything else. The domain carries your rankings.
Can the website leave with you?
A site built on a proprietary platform often cannot be exported as working code. Ask in writing whether you receive the site files, and if not, what you receive: the content, the design, or nothing. Plan the alternative accordingly.
Who owns the content?
Pages, blog posts, photos and video produced during the engagement. If the contract assigns rights to the firm, you can republish them; if not, a new site needs new content.
Whose Google Ads and Google Business Profile accounts?
Ad account history is valuable; losing it resets optimization. Confirm the firm is the owner and the agency is a manager, and that you can remove the manager yourself.
Term, notice and auto-renewal
Find the term length, the notice period, and whether the agreement renews automatically. Calendar the notice deadline today.
Media versus fee
Ask for a breakdown of how much of your monthly payment went to Google and Meta versus management. You need that number to compare any alternative fairly.
The Scorpion Alternatives
The services on offer are similar across agencies. The differences that matter are structural.
| Alternative | Model | Ownership | Best for |
|---|---|---|---|
| Legal-only SEO agencies (Rankings.io, Hennessey Digital, LawRank, Juris Digital) | SEO and content on your own site | Typically yours | Firms investing in organic over years, often PI |
| Directory-anchored vendors (FindLaw, Martindale-Avvo, Justia) | Directory placement plus websites and marketing | Ask about site portability | Firms prioritizing directory visibility |
| Website specialists (PaperStreet and others) | Custom design and development | Typically yours | Firms whose main problem is the site |
| Attorney Pro Marketing | Google Ads, Google Business Profile, websites, landing pages, AI visibility | Yours: site, domain, content, accounts | Solo and small firms wanting search-driven cases without a contract |
| In-house plus freelancers | You manage; specialists execute | Yours | Firms with a staff member who can own marketing |
Our fuller comparison, applying the same questions to each company, is on the best law firm marketing companies page.
How to Switch Without Losing Rankings
- Secure the domain first. Nothing else matters if the domain cannot move. Get the registrar transfer done while the current agreement is still in force.
- Export everything you are entitled to. Content, images, video, analytics history, call tracking data, review responses.
- Crawl the current site and record every URL. Each one needs a redirect on the new site or you lose the rankings attached to it.
- Build the new site in parallel on hosting in your firm's name, with the same or better page coverage and a full redirect map ready.
- Transfer or recreate ad accounts so the firm is the owner. If history cannot transfer, export search-term and conversion data to seed the new account.
- Launch, redirect, and verify in Search Console the same day. Monitor rankings weekly for a month.
- Give notice only when steps 1 through 5 are complete.
Done in that order, most firms see no lasting ranking loss. Done out of order, the gap can run months. We handle this transition for firms moving to us, and will walk through it on the audit call for firms moving elsewhere.
Mid-contract and not sure what you own?
Send your agreement with the free audit request. We will tell you what you keep, what to ask for, and whether switching makes sense for your firm — even if the answer is to stay.
Where Attorney Pro Marketing Fits Among Scorpion Alternatives
We are a small, legal-only agency in Beverly Hills founded by a former practicing attorney. We run Google Ads, Google Business Profile, websites, landing pages and AI visibility for solo and small firms, with a free 14-day period before you pay. The structural differences from a large bundled agency are the point: month-to-month terms, published pricing, media paid directly to Google from your own account, and a website built on standard code, hosted in your name, that leaves with you. We are not the right fit for a large multi-office firm that wants a big account team and brand campaigns; for those firms, the legal-only SEO agencies above are the better comparison. Read more on the law firm marketing agency page.
Frequently Asked Questions
It depends on your contract. Scorpion builds client websites on its own proprietary platform, and sites built that way often cannot be exported as working code. Review your agreement for what you receive on termination (site files, content, design), confirm who owns the domain at the registrar, and get the answers in writing before giving notice.
Scorpion does not publish standard contract terms; they are set per proposal. Your own agreement states the term, notice period and renewal provisions. Locate those three items and calendar the notice deadline before evaluating any alternative.
It depends on what you need. Legal-only SEO agencies such as Rankings.io, Hennessey Digital, LawRank and Juris Digital suit firms investing in organic growth. Directory-anchored vendors like FindLaw, Martindale-Avvo and Justia suit firms prioritizing directory visibility. Website specialists like PaperStreet suit firms whose main problem is the site. Attorney Pro Marketing serves solo and small firms that want search-driven cases without a contract. Compare all of them on ownership, term and fee transparency.
Not if the switch is planned: secure the domain, record every current URL, build the new site in parallel with a full redirect map, launch and redirect the same day, and verify in Search Console. Firms lose rankings when the old site goes dark before the new one is ready or when redirects are skipped.
No. All services are month-to-month with 30 days' notice. Your domain, content and ad accounts stay in your firm’s name throughout, and media is paid directly to Google from your own account with our fee stated separately.