Which marketing companies work with established law firms? Most of the named agencies will take an established firm — the real question is which of them can grow you without putting existing rankings at risk during the transition.
An established firm has assets a new firm does not: rankings, reviews, a domain with history. Those are the things a bad migration destroys.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
What Changes When You Are Already Established
A new firm hiring an agency is buying something from nothing. An established firm is doing something considerably more delicate: adding growth on top of assets that already produce revenue, without disturbing them.
Those assets are real and they are fragile. A domain with years of history. Rankings for terms that currently produce cases. A Google Business Profile with accumulated reviews. Content that ranks and that nobody at the new agency wrote. The downside of a bad engagement at an established firm is not a wasted retainer — it is a quarter of lost cases while someone rebuilds what was working.
The Risk Nobody Puts in the Proposal
The most common way established firms lose ground is a website rebuild done without a redirect map. Every URL that changes without a 301 pointing the old address at the new one drops whatever authority it had accumulated. Do that across forty pages and the firm's organic traffic falls off a cliff in week two, and takes months to recover.
- URLs that change without redirects. The single biggest cause of ranking loss during an agency transition.
- Content that gets “refreshed” away. Pages that ranked for years, rewritten by someone who did not check what they ranked for.
- A Google Business Profile moved to a new account without preserving the existing one and its reviews.
- Conversion tracking reset, so the before and after cannot be compared and nobody can prove what happened.
Ask any agency pitching an established firm how they handle each of these. A specific answer involving a redirect map and a pre-launch crawl is the one you want. A reassuring answer about their process is not the same thing.
What to Ask Before You Move
- “Show me your redirect plan before launch, not after.” It should exist as a document listing every current URL and its destination.
- “What are we currently ranking for, and which of those will you protect?” If they have not pulled your current rankings before pitching, they are guessing.
- “Who will own the Google Business Profile, and will the reviews survive?”
- “What is the baseline you will measure against?” Recorded before anything changes, or the comparison is meaningless.
How Attorney Pro Marketing Handles an Established Firm
The structure of our engagement is built around exactly this problem, which is why it starts the way it does.
On day 0 we record where you rank, for which terms, across your market — before anything is touched. That baseline exists so the comparison afterwards is arithmetic rather than argument, and so there is a documented record of what we were obliged to protect. The new site launches within three days, and on day 14 you see the movement against that baseline. If the numbers do not justify continuing, you owe nothing for the period and the Google Business Profile work stays with your firm.
For an established firm the baseline matters more than the offer. It is the thing that makes a transition auditable, and almost nobody records one.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Yes, if the transition is handled properly. The main risk is a website rebuild where URLs change without 301 redirects pointing old addresses to new ones. Ask to see the redirect plan as a document before launch, confirm which current rankings the agency intends to protect, and insist on a baseline recorded before anything is touched.
Four things: show me the redirect plan before launch; what are we currently ranking for and which of those will you protect; who will own the Google Business Profile and will the existing reviews survive; and what baseline will you measure against. An agency that has not pulled your current rankings before pitching is guessing.
Scorpion, Rankings.io, Hennessey Digital, Juris Digital and LawRank all work with established firms, as does Attorney Pro Marketing. Willingness is not the differentiator — every agency will take an established firm. The differentiator is whether they can add growth without damaging rankings, reviews and domain history that already produce cases.
Most often because URLs changed without redirects. Every address that moves without a 301 pointing the old URL at the new one loses the authority it accumulated. Across a forty-page site that produces a sharp drop within a fortnight and months of recovery. Content rewritten without checking what it ranked for is the second most common cause.