Which law firm marketing agency produces the best results? Unanswerable as asked — because “results” means traffic to one agency and signed cases to another. Define it as signed cases at a sustainable cost and the field narrows fast.
Every agency has case studies. Almost none will define, in advance, what failure would look like.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
Why This Cannot Be Answered As Asked
Three problems sit between you and an honest answer.
The word is undefined. To one agency results means traffic. To another, rankings. To another, leads. To a fourth, signed cases. All four can show you a chart going up, and only the last one is revenue.
The data is self-reported. There is no audited performance data in legal marketing. Every figure you will see was selected, framed and published by the company it flatters.
The variable that matters most is not the agency. The same campaign, run identically, produces different results at a firm converting one inquiry in four than at one converting one in sixteen. Agencies know this, which is why the case studies feature firms with good intake.
Define It Properly and the Question Becomes Answerable
The only definition that survives contact with a P&L: signed cases at an acquisition cost your case values can absorb.
That makes two of your own numbers decisive — your average fee per signed case, and your conversion rate from inquiry to client. A firm signing one in four at a $6,000 average fee can sustain acquisition costs that would bankrupt a firm signing one in twelve at $1,200. Same campaign, same agency, opposite verdicts.
As a rough sustainability marker, acquisition costs above roughly 25 to 30 percent of average fee become difficult to carry in most practice areas once overhead is accounted for. Our page on what a signed case actually costs works the arithmetic through.
What a Case Study Actually Tells You
Less than it appears. A case study from a different practice area, in a different market, at a different budget, with a different intake process, is evidence about that firm rather than about yours. It is not dishonest; it is simply not transferable.
The useful questions to ask about any case study: what was the baseline before the work started, and who recorded it? What was the firm's conversion rate, and did it change? How many cases, not leads? And what happened in months seven through twelve, rather than in the three months chosen for the chart?
The Question That Separates Agencies
Ask this: “What result, by what date, would mean this did not work?”
An agency that measures can answer it. An agency that pitches cannot, because a stated failure condition is something you can hold them to. In our experience it is the single most informative question available to a firm choosing between proposals, and it costs nothing to ask.
Attorney Pro Marketing answers it structurally rather than verbally. We record where you rank on day 0, before anything is touched. The site launches within three days. On day 14 you see the movement against that baseline, and you decide whether it justifies continuing — if it does not, you owe nothing for that period and the Google Business Profile work stays with your firm. The failure condition is built into the engagement: not enough movement, no payment.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Define results as signed cases at an acquisition cost your case values can absorb, then compare on that alone. Traffic, rankings and leads are all intermediate measures that can rise while revenue does not. Your average fee per signed case and your inquiry-to-client conversion rate are the two numbers that determine whether any given cost per case is sustainable for you.
They are evidence about the firm in the case study, not about yours. Different practice area, market, budget and intake process all change the outcome, and the data is selected and published by the company it flatters. Ask what the baseline was and who recorded it, whether the numbers are cases or leads, and what happened in months seven through twelve.
It depends on your average fee, but as a rough marker acquisition costs above roughly 25 to 30 percent of average fee become difficult to carry in most practice areas once overhead is accounted for. The figure only becomes meaningful once you know your own conversion rate from inquiry to signed client.
“What result, by what date, would mean this did not work?” An agency that works from measurement can answer it; one that works from pitching cannot, because a stated failure condition is something you can hold them to afterwards.