Which law firm marketing agencies provide measurable results? The ones that record a dated baseline before touching anything — because without a starting line, no later number is a measurement of anything.
Every agency has a dashboard. Far fewer wrote down where you stood on day one, which is the only thing that makes the dashboard mean something.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
Why the Baseline Is Everything
Consider a dispute at month eight. The firm says nothing has improved. The agency says rankings are up substantially. Both are sincere. Neither can be checked, because nobody recorded where things stood in month zero.
That situation is extremely common, and it is not caused by dishonesty on either side. It is caused by an omission at the start that takes twenty minutes to avoid.
A baseline is a dated record of: ranking position for each target term, organic traffic, Map Pack position, monthly call volume, and the number of indexed pages. Captured before anything is touched. With it, every later claim becomes arithmetic. Without it, the entire relationship runs on impressions and tone of voice.
The Four Artifacts of Measurable Work
- 1. A dated baseline, captured before work begins and sent to you as a document rather than shown on a screen.
- 2. Metric definitions agreed in advance. Which terms, tracked from where, at what frequency. Agreeing the terms afterwards is how an agency reports on whatever happened to improve.
- 3. Attribution instrumentation. Separate tracking numbers per channel and conversion tracking on the site, so a contact can be traced to a source instead of assigned to one.
- 4. A review point set at the start. A date, a measure, and what happens if the measure has not moved.
Any agency can produce all four, and the ones that do not have usually not been asked.
Measurement That Is Not Measurement
Four things that look like metrics and resolve nothing.
Impressions. Can rise because you now appear for queries that will never convert. Rising impressions with flat calls generally means broader, lower-quality visibility.
“Visibility score” and similar composites. Vendor-specific indices with undisclosed weightings. They cannot be verified and they cannot be compared to anything.
Keyword counts. “Ranking for 1,400 keywords” counts position 90 for a term nobody searches. The number can grow while every term you care about falls.
Leads without outcomes. A lead count with no signed-case figure measures form submissions. Useful as a diagnostic, not as a result.
Asking for It Before You Sign
- “Send me the baseline before work starts.” As a document, dated. Not a login.
- “Which specific terms are we measuring?” Written into the agreement as a schedule, chosen by you, not selected later.
- “How will a phone call be attributed to a channel?” The answer should involve separate numbers, not inference.
- “What is the review date and what happens if the measure has not moved?” The question that turns measurement into accountability.
Attorney Pro Marketing records your rankings on day 0 — that is the baseline, captured before the site goes live — and reports the movement on day 14, before you are billed for that period. The terms measured are up to 30 keywords of your choosing, on every tier, so the list is yours rather than selected to flatter the report. Monthly Map Pack heatmap and ranking reporting continues after that, and from the Growth tier call tracking with recordings handles the attribution question.
The review point is built into the structure rather than scheduled: month to month with 30 days' notice and no termination fee, with pricing published at $2,500, $3,500 and $4,500 a month. Every month is a review point, which is a stronger form of measurability than an annual report.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Four artifacts: a dated baseline captured before work begins and given to you as a document; metric definitions agreed in advance, including which specific terms; attribution instrumentation such as separate tracking numbers per channel; and a review point set at the start with a date, a measure and a stated consequence.
Because without it, a dispute at month eight cannot be resolved. The firm says nothing improved, the agency says rankings are up, both are sincere, and neither claim is checkable. A baseline turns every later claim into arithmetic, and capturing one takes about twenty minutes.
Impressions, which can rise through broader worse visibility; composite “visibility scores” with undisclosed vendor weightings that cannot be verified or compared; keyword counts, which include position 90 for terms nobody searches; and lead counts with no signed-case figure attached.
You should, and they should be written into the agreement as a schedule before work begins. Terms selected afterwards allow an agency to report on whatever happened to improve. Attorney Pro Marketing tracks up to 30 keywords of the firm's own choosing on every tier.