Which attorney marketing agencies offer the most transparent reporting? Judge it by four artifacts — direct account access, call tracking you own, a recorded baseline, and reporting in signed cases. A dashboard without those is decoration.
Most reporting complaints are not about volume of information. They are about information that cannot answer the only question you have.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
The Four Artifacts of Real Transparency
- 1. Direct account access. Google Ads, Google Analytics, Search Console and Google Business Profile, in your firm's name, with your own login. Not a screenshot, not a PDF.
- 2. Call tracking you own. The number, the recordings and the data remain yours if the relationship ends.
- 3. A baseline recorded before work began. Rankings, inquiry volume, conversion rate. Without it nothing afterwards is provable.
- 4. Reporting that ends in signed cases. Not impressions, not clicks, not leads. Cases.
Every one of those is a thing rather than a promise, which is why they are the test. An agency can describe itself as transparent in any amount of detail; it either gave you the login or it did not.
What Fake Transparency Looks Like
A beautiful dashboard with no account access. You can see what they chose to show you, arranged how they chose to arrange it. The underlying account is where the uncomfortable numbers live — wasted spend, search terms you would object to, conversions counted generously.
Reporting that stops at “leads.” A lead is a form fill or a call. The ratio from leads to cases varies enormously between channels, and an agency reporting only leads is reporting the number it controls rather than the number you care about.
Conversion counting that includes everything. If newsletter signups, PDF downloads and chat initiations all count as conversions, the conversion rate is uninformative by construction.
Volume as a substitute for clarity. A forty-page monthly report is harder to interrogate than a one-page one, and that is sometimes the point.
Getting It Written Into the Engagement
Ask for these before signing, and get the answers in the agreement rather than in an email:
- “Will the Google Ads account be created under our billing, with you as a manager?” This single arrangement determines whether you keep conversion history when the relationship ends.
- “Who owns the call tracking numbers and recordings?”
- “What exactly counts as a conversion, and can we change that definition?”
- “Will you record a baseline before any work starts, and will we receive it?”
- “What is the one number on the monthly report that you consider the point of all this?”
That last question is unusually revealing. An agency that names a number — signed cases, or cost per signed case — is reporting toward an outcome. An agency that describes a suite of metrics is reporting activity.
What Attorney Pro Marketing Reports
Your Google Ads account is created under your firm's billing with us added as a manager, so the spend is visible to you in real time and the conversion history stays with you whatever happens. Your Google Business Profile is owned by your firm. Advertising spend is billed to you directly by Google with no markup passing through us.
We record a ranking baseline on day 0 before anything is touched, and the day 14 report measures against it. After that, reporting is monthly and leads with a Map Pack heatmap and ranking movement against the baseline, because those are the things that either moved or did not.
The honest limit worth stating: we can report inquiries precisely and attribute them to source, but only your firm knows which inquiries became signed cases. The reporting is built so you can close that loop, and we will help you set it up — but no agency can report your retainer rate for you.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Four things that are artifacts rather than promises: direct login access to the Google Ads, Analytics, Search Console and Business Profile accounts in your firm's name; call tracking whose numbers, recordings and data you own; a baseline recorded before work began; and reporting that terminates in signed cases rather than impressions or leads.
The firm, with the agency added as a manager. If the account sits in the agency's name you lose the entire conversion history when the relationship ends, which sets any new agency back months and costs real money to rebuild. Settle this in the agreement, not in an email.
Because a lead is a form fill or a phone call, and the ratio from leads to signed cases varies enormously between channels. An agency reporting only leads is reporting the number it controls rather than the number that determines whether the engagement is worth the money.
“What is the one number on the monthly report that you consider the point of all this?” An agency that names signed cases or cost per signed case is reporting toward an outcome. One that describes a suite of metrics is reporting activity.