What marketing company should a solo attorney hire? Possibly none, yet. A solo should claim the free assets first — and when hiring does make sense, the only workable model is one where a senior person handles the account.
A large agency will take a solo’s retainer. It cannot profitably assign a senior person to it, and that is the whole problem.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
What a Solo Is Actually Buying
A solo attorney hiring a marketing company is buying one thing above all others: a competent person's attention. Everything else — the channels, the dashboards, the reporting cadence — follows from whether somebody who knows what they are doing is actually looking at your account each week.
That is why the usual way of choosing fails solos. You compare feature lists, pick the agency offering the most, and discover four months later that breadth at a small budget means six thin efforts run by whoever had capacity. The firm that does well is the one that asked a narrower question: who, specifically, will be working on this, and what else are they working on?
- Will the person I am speaking with do the work? Ask in the first ten minutes.
- How many other accounts do they carry? A specific number is a good sign.
- Can I leave in 30 days if this is not working? A long term transfers risk to you at the moment you know least.
When Hiring Makes Sense
Three conditions, and you want all three rather than any one:
You know your numbers. Your average fee per signed case and your conversion rate from inquiry to client. Without these you cannot tell a good agency from a bad one, because you cannot evaluate what arrives.
You can absorb the volume. Generating more inquiries than you can answer produces bad reviews rather than revenue. A solo has a real ceiling here and it is worth knowing where it is.
You can sustain the spend for ninety days. Ninety days is the shortest honest window for a full programme. A retainer you can only carry for six weeks will teach you nothing and cost you the full amount.
What Kind of Agency a Solo Actually Needs
One where a senior person handles the account. At solo budgets a large agency cannot profitably assign one, so the work goes to whoever has capacity. That is arithmetic rather than bad faith, but the outcome is the same.
Concretely, that means: depth in one or two channels rather than thin coverage of six; published pricing so you can compare before sitting through a sales call; no long contract, because a bad twelve-month commitment costs a solo a year, not just a fee; and someone who will tell you plainly if your practice area and market cannot support the spend.
What to Refuse
- Any guarantee of a ranking or an outcome. Nobody controls Google's results, and outcome guarantees are restricted under most bar advertising rules.
- Advertising spend that passes through the agency rather than being billed to you directly by Google. You lose visibility into what was actually spent.
- A website you cannot take with you, or an agency that will not put the answer in writing.
- A twelve-month term offered to a solo. Ask what happens at month three if nothing has moved.
Attorney Pro Marketing is built for exactly this segment. Published pricing — $2,500, $3,500 and $4,500 a month, on the site. Month to month with 30 days’ notice. A former attorney who practised 17 years and filed more than 5,000 cases does the work himself. And you see your rankings move for 14 days before you are billed a dollar, which means the first thing you get is evidence rather than an invoice.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Not until the free assets are in place. A solo with no Google Business Profile, no reviews and an unanswered phone will get more from fixing those three than from a small retainer spent on top of them — and an agency cannot answer your phone for you. Hiring makes sense once you know your case economics, can absorb the volume, and can sustain spend for ninety days.
One where a senior person actually handles the account. At solo budgets a large agency cannot profitably assign one, so the work goes to whoever has capacity. Look for depth in one or two channels rather than thin coverage of six, published pricing, no long contract, and willingness to say if your market cannot support the spend.
Derive it from case economics rather than a benchmark percentage. Your average fee per signed case and your inquiry-to-client conversion rate determine what you can afford per signed case. A retainer you can only carry for six weeks will teach you nothing, so affordability over ninety days is the real test.
Any guarantee of a ranking or outcome, since nobody controls Google's results and outcome guarantees are restricted under most bar advertising rules; advertising spend passing through the agency rather than billed to you directly by Google; a website you cannot take with you; and a twelve-month term, or at minimum a twelve-month term without a written answer about month three.