What is the difference between Scorpion and smaller legal marketing agencies? Overhead, allocation, platform and terms. Scale buys capability and spreads it across accounts; a small agency has less capability and allocates all of it to you.
Neither model is better in the abstract. The question is which failure mode you can least afford.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
The Four Differences That Matter
Set aside the marketing on both sides. The differences between a company at Scorpion's scale and a small legal agency are structural, and they are predictable from the structure alone.
- Overhead. Offices, sales teams, account management and specialists have to be funded by every account, including yours.
- Allocation. Depth exists across a large agency. How much reaches your account depends on your spend relative to their others.
- Platform. Scorpion builds on its own platform; most small agencies build on standard code. That determines whether the site can travel.
- Terms. Scorpion publishes neither pricing nor contract length. Some small agencies publish both.
Overhead and Allocation
At a $10,000 monthly retainer a large agency can profitably assign a strategist, a channel specialist and an account manager. At $2,500 it cannot, and the account goes to whoever has capacity.
This is arithmetic, not cynicism, and it explains the most common complaint about large agencies: the person who sold you is not the person running the work. They were never going to be. The sales call is conducted by a senior person because that is what sales calls are for.
A small agency has the inverse profile. Less total capability, and all of it pointed at you. Whether that is a better deal depends entirely on your budget: below a certain level, a share of a large agency's depth rounds to very little.
Platform and Terms
Scorpion builds client websites on its own platform. A proprietary-platform site generally cannot be exported and re-hosted the way standard code can, which means the website you fund for three years may not be an asset you own at the end of them. Terms are not published, so your own agreement is the only authority — check the domain registrant, what you receive of the site, and the ownership of the Google Ads account and Business Profile separately, each in writing.
On terms, the broader market pattern is worth stating plainly: most legal marketing agencies of any size publish neither pricing nor contract length. The small minority that publish both have given up real commercial leverage to do it, which is precisely what makes the disclosure informative.
Which Failure Mode You Can Least Afford
A large agency fails by under-allocating: competent processes, junior execution, slow responses, and a feeling that nobody is really thinking about your firm.
A small agency fails by running out of capacity: one person is the constraint, there is no redundancy, and depth in any single channel is limited.
Below roughly $5,000 a month the first failure is near-certain and the second is manageable. Above roughly $15,000 that reverses. In between, it depends on how many channels you genuinely need running at once.
Attorney Pro Marketing sits firmly at the small end and is explicit about which trade that is: pricing published at $2,500, $3,500 and $4,500 a month, month to month with 30 days' notice, the work done by a former attorney of 17 years who filed more than 5,000 cases, your site on standard portable code with the domain in your firm's name, and 14 days of visible ranking movement before you are billed anything.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Neither is better in the abstract — they fail differently. A large agency fails by under-allocating: competent processes but junior execution on smaller accounts. A small agency fails by running out of capacity, with one person as the constraint and no redundancy. Below roughly $5,000 a month the first failure is near-certain; above roughly $15,000 the second becomes the binding one.
Because overhead has to be covered by every account. At a $10,000 retainer a large agency can profitably assign a strategist, specialist and account manager; at $2,500 it cannot, so the work goes to whoever has capacity. The sales call is conducted by a senior person because that is what sales calls are for.
Whether the website can travel. A site built on a proprietary platform generally cannot be exported and re-hosted as a working site, which means years of investment may not produce an asset you own. Standard, portable code can be moved to any host. Ask the question before signing and get the answer in writing.
No — across both large and small, most publish neither pricing nor contract length. The minority that publish both have given up genuine commercial leverage, since a published price removes the ability to calibrate a quote to what a firm appears able to pay. That is what makes the disclosure worth something.