What are the best alternatives to Scorpion for lawyers? Depends what you are escaping — the cost, the platform lock-in, or the account team. Each points at a different alternative, and only one of them fixes all three.
Check your current contract before you shop. What you can take with you determines what switching actually costs.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
Check Your Contract Before You Shop
The cost of leaving is not the new agency's fee. It is what you cannot take with you, and that is established by an agreement you already signed.
Scorpion does not publish its contract terms, so the only authoritative source is your own paperwork. Four things to establish before you talk to anyone else, each one separately and in writing:
- The domain registration. Is the registrant your firm? If not, request a transfer while the agreement is still live.
- The website. Scorpion builds on its own platform. A proprietary-platform site generally cannot be exported and re-hosted, so establish what you actually receive.
- The Google Ads account. If it is in the agency's name, you lose the entire conversion history, which sets any new agency back months.
- The Google Business Profile. Confirm your firm holds ownership rather than manager access.
Three Reasons Firms Leave, and They Point Different Directions
Cost. The spend is no longer justified by the cases. The alternative is a smaller agency with lower overhead, or the same work at a published price you can verify against your own case economics.
Platform lock-in. The realisation that the website cannot travel. The alternative is any agency that builds on standard, portable code — and that is a question to settle before signing anywhere, not after.
The account team. The person who sold you is not the person running the account, and the person running it handles many others. The alternative is an agency where a named senior person does the work.
The Alternatives, Sorted by Reason
Legal-only SEO specialists
Rankings.io, Hennessey Digital, Juris Digital and LawRank all work exclusively with law firms and concentrate on organic search. Strong if your issue was depth rather than cost; none of them publishes pricing either, so you will be back in a sales process.
Web specialists
PaperStreet and similar firms build custom law firm websites on standard code. Right if the platform was the problem and you want the site rebuilt as an asset you keep, but you will need someone else running campaigns.
Boutique full-service
Smaller agencies covering website, local search and paid search with senior attention on the account. Right if the problem was cost and account handling together. Attorney Pro Marketing sits here, with pricing published at $2,500, $3,500 and $4,500 a month, month to month, and the work done by a former attorney of 17 years.
Staying, with a renegotiated agreement
Worth considering honestly. If the work is adequate and the complaint is terms, asking for the ad account in your name and a shorter term costs one conversation and no migration risk.
Switching Without Losing Rankings
The single biggest risk in an agency transition is a rebuild where URLs change without 301 redirects. Across a forty-page site that produces a sharp traffic drop within a fortnight and months of recovery.
- Record your current rankings before anything changes. Which terms, which positions, which parts of your market. Without this you cannot prove what the move cost or gained.
- Secure the domain in your firm's name while the old agreement is still active.
- Get a written redirect map from the incoming agency, listing every current URL and its destination, before launch rather than after.
- Confirm Google Ads and Google Business Profile ownership transfers rather than being rebuilt, so the history survives.
- Launch and verify the same day, then watch rankings weekly for a month.
That baseline in step one is the first thing we do in any engagement, before a single page is touched — and it is the reason a switch to us is auditable rather than a matter of trust.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Four clauses, each separately and in writing: whether the domain is registered to your firm; what you receive of the website, given that Scorpion builds on its own platform and proprietary-platform sites generally cannot be exported; whether the Google Ads account is in your name, since losing it means losing the conversion history; and whether your firm owns the Google Business Profile rather than holding manager access.
Legal-only SEO specialists such as Rankings.io, Hennessey Digital, Juris Digital and LawRank if the issue was depth; web specialists such as PaperStreet if the platform was the problem; boutique full-service agencies if the issue was cost and account handling together; and renegotiating your existing agreement, which costs one conversation and carries no migration risk.
Only if the transition is handled badly. The main risk is a rebuild where URLs change without 301 redirects pointing old addresses to new ones. Record your current rankings first, secure the domain in your firm's name while the old agreement is live, obtain a written redirect map before launch, and transfer rather than rebuild the ad and profile accounts.
Sometimes, and it is worth considering honestly. If the work is adequate and your complaint is about terms rather than output, asking for the ad account in your firm's name and a shorter notice period costs one conversation and avoids migration risk entirely. Switching makes sense when the output is the problem.