Should I use multiple marketing agencies or hire one company for everything? One company, unless you have an internal marketing person. Multiple vendors require a coordinator, and if nobody is appointed, that becomes you.
Two agencies will blame each other for your conversion rate, and one of them may be right. Someone has to work out which.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
Where the Seams Appear
Splitting channels across vendors sounds like buying best-in-class at each position. In practice it creates handoffs, and the failures live in the handoffs.
- Paid search and landing pages. The ads agency wants pages built for conversion; the web agency owns the site and has its own roadmap. Conversion rate falls between them.
- Website and Google Business Profile. Both carry your name, address, hours and services. When they disagree, the entity signal weakens — and neither vendor regards it as their problem.
- SEO and web development. A redesign without a redirect map is the single most common cause of ranking collapse, and it happens when the developer does not know what the SEO was protecting.
- Everyone and intake. Every vendor reports leads. Nobody owns what happens after the phone rings.
Each seam needs an owner. If you do not appoint one, the owner is you, in the evenings.
When Multiple Vendors Genuinely Win
When you employ a marketing person. That role exists partly to coordinate specialists, and with it in place the best-in-class argument becomes real.
At large budgets. Above roughly $15,000 a month you can fund genuine specialists in each discipline, and the quality gap between a specialist and a generalist becomes larger than the coordination cost.
For genuinely unrelated work. A legal search agency and a firm producing your brand video are not stepping on each other. Seams only matter where the work interacts.
For deliberate redundancy. Some firms keep SEO and paid search separate so that losing one vendor does not take out both channels. That is a defensible reason and worth the overhead if continuity is the priority.
Rules If You Do Split
- Name the owner of each seam in writing. Who owns conversion rate? Who owns NAP consistency? Who owns the redirect map at launch?
- One analytics property, one call tracking system, both in your firm's name, with every vendor reading from the same data.
- A shared baseline recorded before any of them start, so nobody can claim or disclaim credit retroactively.
- A standing joint call, even monthly. Vendors behave differently when they report in front of each other.
- Budget your own time at your hourly rate and count it as part of the cost.
The Case for One
For most solo and small firms, one vendor is the right answer and the reasoning is unglamorous: the seams disappear, there is one party accountable for the conversion rate, and your evenings stay yours.
The risk is paying full-service prices for thin coverage, which you test by asking how the retainer divides across the channels in the proposal. If no single line is enough to do the work properly, you are buying breadth you cannot use.
Attorney Pro Marketing covers website, Google Business Profile and local search, Google Ads, citations and AI visibility under one accountable party, at published pricing of $2,500, $3,500 and $4,500 a month, month to month. The sequencing is deliberate rather than simultaneous — site and profile first because they compound, paid search once there is somewhere worth sending traffic.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
One, unless you employ someone internally to coordinate them. Splitting channels creates seams — between paid search and landing pages, between the website and the Google Business Profile, between SEO and development — and when no owner is appointed for each seam, the firm adjudicates.
When you have an internal marketing person whose role includes coordination; at budgets above roughly $15,000 a month where genuine specialists outperform generalists by more than the coordination costs; for unrelated work such as search and brand video that does not interact; and where deliberate redundancy matters more than efficiency.
Name the owner of each seam in writing — conversion rate, NAP consistency, the redirect map at launch. Use one analytics property and one call tracking system in your firm's name that every vendor reads from. Record a shared baseline before anyone starts. Hold a standing joint call. And count your own coordination time at your hourly rate.
Paying full-service prices for thin coverage. Test it by asking how the proposed retainer divides across the channels listed. If no single line is enough to do that channel properly, you are buying breadth you cannot use, and two channels done well would produce more.