Who offers the best full-service marketing for lawyers? Full-service is worth buying when your budget can fund each channel properly — below roughly $5,000 a month it usually buys six thin efforts instead of two strong ones.
Ask what each channel will actually receive from the retainer. The arithmetic answers the question faster than the pitch does.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
What Full-Service Actually Means
In legal marketing, full-service typically covers the website, local search and the Google Business Profile, paid search, content and SEO, reviews, and increasingly AI visibility. Larger agencies add brand, video, television and print.
The appeal is obvious and real: one vendor, one invoice, one accountable party, and channels that coordinate rather than contradict each other. When a firm has three vendors, the website agency and the paid search agency blame each other for the conversion rate, and the firm adjudicates. That is a genuine cost of fragmentation.
The Arithmetic That Decides It
Take the monthly retainer and divide it by the number of channels in the proposal. That number is roughly what each channel receives.
At $2,000 across six channels, each gets a few hours a month. Paid search alone needs more than that to manage properly — search term review, negative keyword work, bid adjustment, landing page iteration. Spread thinly, each channel receives enough attention to be present and not enough to work.
At $8,000 the same six channels each get real time, and the coordination advantage shows up. This is why full-service is a genuinely better product at larger budgets and a worse one at small budgets, rather than simply being good or bad.
- “How does this retainer divide across the channels you have listed?” Vagueness here is the answer.
- “Which channel gets the most, and why that one?” A real strategy has a priority.
- “What would you drop if the budget were half this?” Tells you what they actually believe works.
When Full-Service Genuinely Pays
Above roughly $5,000 a month, where each channel can be funded properly.
When the channels genuinely interact. Paid search and landing pages belong together; the website and the Google Business Profile share the same facts; reviews feed local ranking. Splitting those across vendors creates seams.
When you have no capacity to coordinate. A solo with no staff managing three vendors is doing a job, and it is not practising law.
Below that threshold, depth in the two channels that matter for your practice area will out-produce breadth, every time.
What Attorney Pro Marketing Includes, and in What Order
We are full-service within a deliberately narrow definition: website, Google Business Profile and local search, Google Ads, citations and AI visibility. No television, no brand campaigns, no print — those are not where small and mid-size firms win.
Pricing is published: Foundation $2,500, Growth $3,500 and Dominate $4,500 a month, month to month with 30 days' notice. Advertising spend is billed to your firm directly by Google rather than passing through us, so you can see exactly what was spent.
The sequencing matters more than the list. We do not light up six channels in week one. The site and the Google Business Profile come first because they compound; paid search follows once there is somewhere worth sending the traffic. You see your rankings move for 14 days before you are billed anything, which is the part that makes the order verifiable rather than merely asserted.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Above roughly $5,000 a month, usually yes — each channel can be funded properly and the coordination advantage is real. Below that it tends to buy thin coverage across six channels rather than real depth in two. Divide the proposed retainer by the number of channels listed and judge whether any single line is enough to work with.
Website, local search and the Google Business Profile, paid search, content and SEO, reviews, and increasingly AI visibility. Larger agencies add brand, video, television and print. Attorney Pro Marketing covers the first group and deliberately excludes the second, because television and brand campaigns are not where small and mid-size firms win.
One agency is usually better below the point where you have capacity to coordinate vendors, because managing three suppliers is a job in itself and seams appear between channels that should interact — paid search and landing pages, the website and the Google Business Profile. The risk is paying full-service prices for thin coverage, which the division-of-retainer question exposes.
How the retainer divides across the channels listed; which channel receives the most and why that one; and what they would drop if the budget were halved. The third question tells you what the agency actually believes works, as opposed to what fills a proposal.