Should I hire one agency to handle all my law firm's marketing? One agency for the digital programme, and keep the offline marketing separate — digital search work and community, print and event marketing are different disciplines, and agencies claiming both are usually weak at one.
The firm that runs your Google Ads should not also be booking your chamber sponsorship. Those skills have nothing to do with each other.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
Consolidate the Digital Side
Within digital marketing, splitting vendors creates seams, and the failures live in the seams. One agency owning the website, search, local and advertising avoids the four most expensive handoffs — which we set out on our page about using multiple agencies.
The short version of why consolidation wins here: the landing page and the ad campaign have to be built together; the website and the Google Business Profile have to carry identical information; a redesign without a redirect map destroys organic position; and when every vendor reports leads, nobody owns what happens after the phone rings.
For a solo or small firm, there is rarely a good reason to split digital across vendors. The coordination cost exceeds any best-in-class advantage until budgets get considerably larger.
Why Offline Is Different
“All your marketing” usually means something broader, and this is where the one-agency logic breaks down.
- Print and direct mail. Design, list acquisition, print production and postal logistics. Shares no skill with search work, and in some practice areas direct mail to identified individuals raises solicitation-rule questions your state addresses specifically.
- Sponsorship and community presence. Little-league teams, bar events, charity tables, chamber membership. This is relationship work with a cheque attached, and nobody can do it for you.
- Events and speaking. Seminars, continuing-education presentations, community talks. Genuinely effective in estate planning and elder law, and almost entirely your personal effort.
- Broadcast and outdoor. Television, radio, billboards, bus benches. A specialist media-buying discipline with its own economics, minimum spends and production requirements.
- Networking and referral relationships. Other lawyers, physicians, agents, accountants. The primary channel in several practice areas and not delegable at all.
An agency presenting itself as handling all of this is usually either subcontracting it — with a markup and no accountability — or doing it thinly alongside its real work.
The Channels That Stay Yours
Worth being explicit, because firms are sometimes sold a package implying otherwise.
Referral relationships cannot be outsourced. In workers' compensation, real estate closings, business litigation and medical malpractice co-counsel, these are the primary channel, and an agency that tells you it will build them is describing something it cannot do.
Community presence is you showing up. An agency can book a sponsorship and print a banner; it cannot be at the event.
Intake stays yours. No agency answers your phone, and this is where more marketing budget is lost than anywhere else.
Final approval of everything published, which is not a formality but the control that protects your licence.
A good agency says all four of those unprompted. One that implies it will handle your whole marketing function including the relationship work is overselling, and the gap shows up in month four.
Testing a Full-Service Claim
- “Which of these do you do in-house, and which do you subcontract?” Ask channel by channel. Subcontracting is not disqualifying; undisclosed subcontracting with a markup is.
- “Who personally does the search work?” If the answer is the same person who also handles print, events and media buying, something is being done thinly.
- “What won't you do?” The most useful question. An agency that names limits is describing a real service; one that claims everything is describing a brochure.
- “What do I have to do myself?” A real answer names intake, referral relationships, community presence and approvals.
- “What is the fee split across channels?” If 80 percent of the fee is digital work and the offline items are incidental, you are buying a digital programme with decoration.
Attorney Pro Marketing is deliberately narrow: website, Google Business Profile and local search, content, Google Ads and Local Services Ads management, AI visibility, call tracking and reporting. Law firms only, and digital only. No print, no media buying, no event production, no sponsorship brokering — and we will say so rather than subcontract it.
What stays yours is stated up front: intake, referral relationships, community presence and approval of everything published. Published pricing at $2,500, $3,500 and $4,500 a month, with the scope of each tier on the site, month to month with 30 days' notice, and rankings recorded on day 0 with the movement reported on day 14 before you are billed for that period.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Usually yes. Splitting website, search, local and advertising across vendors creates handoffs where the failures live — landing pages and campaigns need building together, the site and Google Business Profile must carry identical information, and a redesign without a redirect map destroys organic position.
Rarely well. Print and direct mail, sponsorship, events and speaking, broadcast and outdoor, and referral networking are separate disciplines sharing no skill with search work. An agency claiming all of them is usually subcontracting with a markup or doing them thinly alongside its real work.
Four: referral relationships, which are the primary channel in workers' compensation, real estate, business litigation and co-counsel work; community presence, which requires you to show up; intake, since no agency answers your phone; and final approval of everything published, which protects your licence.
Ask which channels are in-house versus subcontracted, who personally does the search work, what they will not do, what you must do yourself, and how the fee splits across channels. If 80 percent of the fee is digital work, you are buying a digital programme with decoration attached.