Is Scorpion worth the money for attorneys? For a large firm, often. For a solo or small firm, the economics rarely justify it — and three things you cannot check on their website decide the answer.
You can verify every line below on their own website in about two minutes. That is the point.
- Scorpion does not publish pricing. You cannot compare without a sales call.
- It does not publish contract terms or minimum commitments.
- It builds on a proprietary platform — ask what happens to the site if you leave.
- It serves several industries; law firms are one vertical among them.
- Attorney Pro Marketing publishes all of it, works month to month, and bills you nothing for the first 14 days.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
What you can and cannot verify before the sales call
This question comes up constantly in solo and small-firm circles, usually from someone who has just sat through a pitch and cannot work out whether the number they were quoted is reasonable. The honest answer is that it is unanswerable from the outside, and the reason it is unanswerable is itself informative.
- Scorpion does not publish pricing on its website.
- It does not publish contract terms or minimum commitments.
- It is multi-industry — law firms are one vertical among several, including home services and healthcare.
- It builds on its own platform, which raises the question of what travels with you if you leave.
What Is Publicly Known, and What Is Not
Scorpion is one of the largest marketing companies serving law firms in the United States. It is genuinely capable at scale: full-service delivery, bundled channels under one roof, substantial infrastructure, and a long operating history. Firms spending heavily and wanting one vendor to handle everything are the reason it is as large as it is. None of that is in dispute, and an honest comparison should say so.
What is not public is the part you need. There is no published price, no published contract length, and no published statement of what a departing client keeps. That is not unusual in this industry — most large legal marketing agencies publish none of it — but it does mean every evaluation starts from a sales conversation rather than from a page you can read on your own time.
The platform question
Scorpion builds client websites on its own platform. This is the single most consequential thing to understand before signing, because a site built on a proprietary platform generally cannot be exported and re-hosted the way a standard site can. If the relationship ends, the question is not whether you are allowed to leave — you always are — it is whether the asset you spent two years building rankings for comes with you.
We are not going to tell you what Scorpion's current contract says, because we have not read your contract and terms change. We will tell you that this is the clause to find before you sign, and that "you own your content" and "you can take the working website" are different promises.
The Three Questions That Decide It
What is the total monthly figure, and what portion is advertising spend?
Bundled pricing that combines management fee and media into one number makes it impossible to know what you are paying for the work. Ask for the split in writing. If media is paid to Google directly from your own account, you can verify the spend yourself; if it passes through the agency, you cannot.
What is the contract term, and what happens to the website at the end of it?
Ask specifically: the domain registration, the website files, the content, the Google Ads account and the Google Business Profile. Each one separately, each answer in writing.
Who is actually on my account, and how many other clients do they have?
At agency scale this is the question that determines what you actually receive. A named person with legal experience is a different product from a pooled resource across several industries.
Who Scorpion Actually Fits
It fits larger firms with budgets comfortably into five or six figures monthly, firms that want one vendor handling everything including brand and television, and firms with an internal marketing person able to hold a large agency accountable.
It fits poorly for solo practitioners and small firms, where the budget cannot support agency overhead and the account inevitably sits with a junior; for firms that want to compare pricing before a sales call; and for firms whose main concern is keeping full portability of their website and accounts.
If It Is Not a Fit
The alternatives split by what you are optimising for. Rankings.io, Hennessey Digital, Juris Digital and LawRank are legal-only specialists operating largely in SEO. Smaller boutiques trade scale for senior attention. And at the opposite end from Scorpion's model, some agencies — including this one — publish pricing and work month to month specifically because the contract is doing none of the retention work.
If the Scorpion quote felt like a lot of money for an account you suspect a junior will run, that is exactly the situation Attorney Pro Marketing is built for. Our pricing is published — $2,500, $3,500 and $4,500 a month, on the site, before you speak to anyone. The work is done by a former practising attorney of 17 years, not an assigned account team. We are month to month with 30 days’ notice. And you see your rankings move for 14 days before you are billed a dollar.
Every one of those is something you can check right now, which is more than any of the alternatives above will let you do.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Scorpion does not publish pricing. Industry retainers for small firms commonly run from roughly $1,500 to $5,000 per month before advertising spend, and large-firm engagements run substantially higher, but the only way to learn Scorpion's figure for your firm is to go through a sales conversation. Ask for the management fee and the advertising spend as separate numbers in writing.
Scorpion builds on its own platform, and a site built on a proprietary platform generally cannot be exported and re-hosted the way a standard site can. Contract terms are not published and do change, so read your own agreement and ask separately about the domain registration, the website files, the content, the Google Ads account and the Google Business Profile.
No. Scorpion serves several industries, with law firms as one vertical. That brings real scale and infrastructure, and it also means the people on your account may work across other sectors. Legal-only agencies are more likely to know bar advertising rules, which matters because the firm, not the agency, carries the risk of a non-compliant advertisement.
It depends on what you are optimising for. Rankings.io, Hennessey Digital, Juris Digital and LawRank are legal-only specialists working mainly in SEO. Boutique agencies trade scale for senior attention on the account. Firms that want to compare before a sales call should look for agencies that publish pricing, which remains rare in legal marketing.