How much involvement will I need when working with a marketing agency? Four hours in month one, then roughly 90 minutes a month — approvals, the signed-case list and a review. Plus intake, which is operational rather than marketing and is where the real time commitment sits.
Ninety minutes a month is the price of a programme that optimises toward retainers instead of form fills.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
Month One: Two to Four Hours
Front-loaded, and it is the most valuable time you will spend on the engagement.
- The intake conversation — 45 to 60 minutes. Travel radius, courthouse, submarkets, competitors, languages, which matters you want and which you decline. This single conversation determines most of the targeting, and it is the one agencies most often skip.
- Site review and approval — 45 minutes. Reading the pages properly, not skimming them. You are the only person who can catch a legal error or a claim your state restricts.
- First content approval — 30 minutes. Two or three pages, read carefully, with corrections.
- Supplying materials — 30 minutes. Photographs, bar details, logins where needed, your fee information if you publish it.
- A kickoff or progress call — 30 minutes.
Firms that compress this to twenty minutes get a programme built on assumptions, and the assumptions surface in month four as wasted spend.
Steady State: About 90 Minutes a Month
- Approving new pages — 30 minutes. Two to six pages depending on tier. Read them; you carry the advertising-rule exposure.
- The signed-case list — 10 minutes. Date, first name, channel, signed or not. The single highest-value ten minutes in the engagement, because it is what lets targeting follow retainers rather than volume.
- Reading the report — 15 minutes. Six items on one page should not take longer.
- Your own verification — 15 minutes. Search your main terms in a private window, open your profile, glance at the ad account change history.
- A call when there is a decision to make — 20 minutes, not every month.
Quarterly, add forty-five minutes for a proper review that ends in a reallocation decision.
The Things Only You Can Do
Five responsibilities stay with the firm whatever you pay, and they are set out in full on our page about how much of your marketing you can outsource. The point for this page is narrower: how much time each one actually costs.
- Approving copy — 30 minutes a month, reading properly. The single highest-value half hour, because it is the only control that protects your licence.
- The signed-case list — 10 minutes a month, in a spreadsheet.
- The targeting decision — once, in month one, inside the intake conversation. Revisited in maybe twenty minutes a quarter.
- Intake — not measured in minutes but in coverage. Someone answering during business hours and a five-attempt follow-up cadence. This is operational rather than marketing and it is the largest real commitment.
- Referral relationships — whatever you already spend on them. Not a marketing line and not something an agency adds to.
Note that four of the five cost under an hour a month combined. The fifth — intake — is the one that actually requires a decision about staffing, and it is the one most firms leave unresolved.
Why “Zero Involvement” Is a Warning
It sounds like a feature and it describes a specific failure.
An agency that needs nothing from you cannot see past the form fill. It will not have your signed-case data, so it will optimise toward lead volume. It will not know which matters you decline, so it will target the highest-volume version of your practice area and count the calls you refuse as performance. And it will publish copy you have not read, which puts a claim your state may restrict on a site carrying your bar card.
None of that requires bad intent. It follows from the absence of three inputs that only you have.
So the right answer to this question is roughly ninety minutes a month, and an agency that says so is being accurate rather than demanding. One that promises nothing is describing a programme that will look busy and underperform, and the reason will be invisible on every report.
Attorney Pro Marketing asks for exactly those inputs and names them up front: the intake conversation at the start, your approval on every page before it publishes, and your signed-case list monthly. Call tracking with recordings from the Growth tier ($3,500) is what makes the intake half visible, and the person reviewing those calls with you is Alon Darvish — 17 years in practice, over 5,000 cases filed, so the conversation about which matters you want is had with someone who has declined them.
Published pricing at $2,500, $3,500 and $4,500 a month, month to month with 30 days' notice, and a day 0 baseline with a day 14 report before you are billed for that period.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Two to four hours in month one — the intake conversation, site and content approval, supplying materials and a kickoff call — then roughly 60 to 90 minutes a month for approving pages, sending the signed-case list, reading the report and your own verification. Quarterly, add forty-five minutes for a proper review.
Five things: approve published copy, since advertising-rule exposure sits with your licence; supply signed-case outcomes, which live in your practice-management system; decide which matters you want and decline; answer the phone and follow up; and maintain referral relationships.
No — it describes a specific failure. An agency needing nothing from you has no signed-case data so it optimises toward lead volume, does not know which matters you decline so it targets the highest-volume version of your practice area, and publishes copy you have not read.
The monthly signed-case list — date, first name, channel, signed or not. Ten minutes a month, and it is the only way targeting can follow retainers rather than form submissions, because whether a lead signed happens inside your system where the agency's tools cannot see it.