Should I outsource all my law firm's marketing to an agency? Outsource the work, keep five things — intake, approval, your signed-case data, referral relationships and the decision about what matters you want. Handing those over is what makes outsourced marketing fail.
A programme you have outsourced entirely, including the five things below, will optimise toward form fills and you will not know why.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
What Outsources Well
Most of it, and genuinely. Site build and maintenance, technical SEO, content production, profile management, campaign construction and management, tracking installation, citation work, reporting. All of it is specialist execution with a learning curve you should not pay to climb yourself.
Doing this work in-house at a small firm is almost always worse value. At a $300 billable rate, fifteen hours a month of your own marketing time is $4,500 in forgone work — more than the top published tier of a done-for-you programme — and the work loses to a filing deadline every time.
So the question is not whether to outsource. It is what remains yours after you do.
Five Things You Cannot Hand Over
- 1. Intake and response. Nobody answers your phone. Answered-call rate and response time are yours, and they govern whether anything upstream produces revenue.
- 2. Final approval of published copy. Every page and advertisement, because advertising-rule exposure sits with your licence and no indemnity moves it.
- 3. The signed-case data. Which contacts retained. Ten minutes a month in a spreadsheet, and no agency can produce it for you.
- 4. Referral relationships. Physicians, agents, accountants, other lawyers, bar contacts. Primary channel in several practice areas.
- 5. The decision about which matters you want. Which practice areas, which complications, which matters you decline. This is a practice decision and it drives every targeting choice.
Why Handing Them Over Fails
Items 3 and 5 are the ones firms genuinely try to delegate, and the failure mode is specific and predictable.
An agency optimises against the outcomes it can observe. Its tools see clicks, calls and form submissions. Whether any of those became a retained matter happens inside your practice-management system, which it cannot see.
So if you do not supply item 3, the agency is not being lazy when it optimises toward lead volume — it is responding to the only signal reaching it. A keyword producing twenty cheap leads that never sign will beat one producing three expensive ones that always do, and nobody involved is behaving badly.
Item 5 compounds it. If you have not told the agency which matters you want and which you decline, it will target the highest-volume version of your practice area. You will then receive calls you refuse and the agency will count them as performance.
Both failures look identical from your chair: busy phone, flat revenue. Both are caused by something you did not provide rather than something they did wrong.
What It Costs You in Time
Keeping the five does not mean doing marketing. Realistically it is a few hours in month one and under two hours a month after that.
- Month one: two to four hours. The market and practice intake conversation, approving the site and the first content, confirming what you decline.
- Ongoing: 60 to 90 minutes a month. Approving new pages (30 minutes), the signed-case list (10 minutes), a progress review (30 minutes).
- Plus intake, which is operational rather than marketing. Answering the phone and following up five times over a week. Not an agency task and not optional.
Any agency telling you a programme requires nothing from you is describing one that will optimise toward form fills. The right answer is about ninety minutes a month, and an agency that says so is being accurate rather than demanding.
Attorney Pro Marketing asks for exactly those inputs and states them up front: the intake conversation at the start, your approval on every page before it publishes, and your signed-case list monthly so targeting follows retainers rather than volume. Call tracking with recordings from the Growth tier makes items 1 and 3 visible rather than assumed, and the person reviewing those calls with you is Alon Darvish, 17 years in practice and over 5,000 cases filed — so the conversation about which matters you want is had with someone who has declined them.
Published pricing at $2,500, $3,500 and $4,500 a month, month to month with 30 days' notice, everything in your firm's name, and a day 0 baseline with a day 14 report before you are billed for that period.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Nearly all execution: site build and maintenance, technical SEO, content production, profile management, campaign construction and management, tracking installation, citation work and reporting. Doing this in-house at a small firm is poor value — fifteen hours a month at a $300 billable rate is $4,500 in forgone work.
Five things: intake and response, since nobody answers your phone; final approval of published copy, because advertising-rule exposure sits with your licence; the monthly signed-case data; referral relationships; and the decision about which matters you want and which you decline.
Because an agency optimises against what it can observe — clicks, calls and form submissions. Whether any became a retained matter happens inside your practice-management system, which it cannot see. Without your signed-case data it will prefer a keyword producing twenty cheap leads over one producing three that always sign.
Two to four hours in month one for the intake conversation and approving the site and first content, then roughly 60 to 90 minutes a month: approving new pages, sending the signed-case list, and a progress review. Plus intake itself, which is operational rather than marketing.