How much does a law firm marketing agency charge per month? Roughly $2,000 to $10,000 a month for a solo or small firm, and $10,000 to $50,000-plus at larger firms — but the number is meaningless until you know whether it includes ad spend and who does the work.
Two agencies can quote $5,000 and mean completely different things. One figure covers labour only; the other swallows your ad budget.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
The Actual Ranges
Published pricing is rare in this industry, so most of what circulates comes from firms comparing notes. With that caveat, the bands below reflect what solo and small firms are actually quoted.
- $500 to $1,500 a month. A single channel, lightly staffed — usually basic local SEO or a thin content programme. Enough to maintain a presence, rarely enough to change your case flow.
- $2,000 to $4,500 a month. The working range for most solos and two-to-five-attorney firms. Website, Google Business Profile, local search and either content or paid search, with real hours behind it.
- $5,000 to $10,000 a month. Multiple channels run simultaneously, competitive practice areas, or markets where a single click costs $40 and up.
- $10,000 to $50,000-plus. Larger firms, multi-office, multi-practice. At this level you are usually paying for a team and an agency's overhead as much as for the work.
If a quote sits far below these bands, the question is not whether it is cheap. It is how many hours a month the money buys at any defensible labour rate.
Three Billing Models Hiding in One Number
This is where comparison breaks down. “Five thousand a month” can describe three entirely different arrangements.
Fee only. The agency charges for its labour. Advertising is billed to your firm's credit card directly by Google, and you see the invoice. Your true monthly cost is fee plus media, and you can audit both separately.
Fee plus media, bundled. The agency charges one figure and buys the advertising out of it. You generally cannot see the split, which means you cannot tell whether a quiet month went to work or to media, and you have no way to verify what Google was actually paid.
Percentage of spend. The agency's fee is a percentage — commonly 10 to 20 percent — of your advertising budget. Note the incentive: the agency earns more when you spend more, regardless of what the spend produces.
Making Two Quotes Comparable
- Ask for the fee and the media as separate lines. If an agency will not separate them, you cannot compare its quote to anyone else's, which may be the point.
- Ask who bills the media. Billed to your firm by Google means you keep the account, the conversion history and the audit trail.
- Ask for the hours and the seniority. Not a team list — the name of the person in your account and roughly how many hours a month they spend in it.
- Ask what the fee is at month thirteen. Introductory rates that step up are common and almost never volunteered.
- Ask what you keep. Two quotes at the same price are not equivalent if one leaves you with a portable website and an ad account in your name and the other does not.
Why So Few Agencies Publish a Price
The standard explanation is that every firm is different. There is something to that — a personal injury firm in Los Angeles and an estate planning solo in Ohio do not need the same programme.
But the practical effect of withholding price is that you cannot compare anything until you have sat through a sales call, and by then you are talking to someone whose job is to find your ceiling rather than to quote a rate. Published pricing costs an agency its negotiating room, which is precisely why so little of it exists.
Ours is on the site: $2,500, $3,500 and $4,500 a month, fee only. Advertising is billed to your firm directly by Google, so you see exactly what the media costs and keep the account. Month to month with 30 days' notice and no termination fee. And the work is done by Alon Darvish, a former attorney of 17 years who filed over 5,000 cases — not by an account manager relaying instructions.
You also see it work before you pay. We record your rankings on day 0 and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Solo and small firms are generally quoted $2,000 to $10,000 a month, with $2,000 to $4,500 being the working range for most solos and two-to-five-attorney firms. Larger multi-office firms run $10,000 to $50,000 or more. Figures below roughly $1,500 usually buy a single channel with few hours behind it.
Sometimes, and you have to ask. Fee-only arrangements bill advertising to your firm directly by Google so you see the invoice; bundled arrangements buy the media out of the monthly figure and generally do not show you the split. Two quotes at the same price can mean very different true costs depending on which model applies.
The stated reason is that every firm's needs differ, which is partly true. The practical effect is that you cannot compare agencies without first sitting through a sales call. Published pricing removes an agency's negotiating room, which is why it is rare — Attorney Pro Marketing publishes $2,500, $3,500 and $4,500 a month on the site.
It is worth understanding before agreeing to it. Under a percentage model the agency earns more as your advertising budget grows, whether or not the additional spend produces signed cases. A flat fee separates the agency's compensation from the size of your media budget, which removes that incentive.