Why am I getting leads from my marketing company but no signed clients? Usually response time. A lead contacted within five minutes behaves completely differently from the same lead contacted the next morning — and most firms are on the wrong side of that line without knowing it.
Before blaming lead quality, check how long it takes you to call back. Most firms have never measured it and are surprised by the answer.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
Cause One: Response Time
Someone with a legal problem searches, finds three firms, and contacts one or more of them. Whoever reaches them first while the problem still feels urgent has an enormous structural advantage over whoever reaches them tomorrow.
The window is shorter than most firms assume. A form submission answered within minutes finds someone still at their computer, still in the moment that made them act. The same submission answered the following afternoon finds someone who has already spoken to another firm, or whose urgency has faded, or who no longer remembers which of three firms you are.
Two practical measures:
Measure your actual median response time to form submissions this month. Not your intended time. Most firms discover it is measured in hours and sometimes days.
Treat form submissions as callbacks, not emails. Someone who filled in a form wanted to talk and chose the less confrontational option. Replying by email converts a phone conversation into a slow exchange that competitors win.
Causes Two and Three: Answering, and Following Up More Than Once
Unanswered calls. Pull your tracked-call report and count how many went unanswered. For a solo practice the number is frequently 20 to 40 percent, because hearings and client meetings occupy exactly the hours when people call. Every one of those is a matter that went to the next firm on the results page, and no marketing change recovers them.
Single-attempt follow-up. Most firms call a lead back once. If nobody answers, the lead is dead. But people who submit forms about legal problems are, by definition, in a disrupted period of their lives, and missing one call is normal rather than disinterest.
- Attempt 1: within minutes of the submission, by phone.
- Attempt 2: a text the same day, if they submitted a mobile number. Texts are answered when calls are not.
- Attempt 3: a call the next morning, at a different hour than attempt 1.
- Attempt 4: a short email on day 3 with one clear next step.
- Attempt 5: a final call on day 7, then stop.
Five attempts over a week is not pestering; it is the difference between a lead list and a client list.
Causes Four to Six: What Is Arriving, and What Gets Said
Wrong-practice-area targeting. If a meaningful share of calls are about matters you do not handle, that is a targeting problem and it is genuinely the agency's. Recordings resolve it in a week. Negative keywords and tighter geography fix it.
Price-led queries. Appearing for “cheap” and “free consultation” terms produces price shoppers, reliably. The leads are real; the matters are the ones those words describe. Shifting toward complexity-led terms lowers volume and raises signings.
The intake conversation itself. Listen to five recordings. Common failures: launching into fees before understanding the matter, no clear next step at the end, no attempt to book anything, and a tone that suits a colleague rather than a frightened person. This is coachable and nobody is coaching it, because nobody is listening to the recordings.
Cause Seven: Matters You Would Decline Anyway
Some leads should not convert. Wrong jurisdiction, conflicts, matters below your economic floor, people who need a different kind of lawyer. A healthy intake process declines these quickly and refers them out well.
Worth separating in your own records, because an agency judged on a signing rate that includes matters you were always going to decline is being judged on the wrong number — and a firm that does not separate them concludes the marketing is failing when the screening is working.
The Order to Fix Them In
- Measure response time and answer rate. This week. Free.
- Install the five-attempt cadence. Also free, and usually the largest single gain available.
- Listen to five recordings and note what happens in the first thirty seconds.
- Then look at lead quality with the agency, armed with recordings rather than impressions.
- Then change targeting — negatives, geography, query tier.
Note that the first three cost nothing and are yours. That ordering is deliberate: a firm that changes targeting before fixing response time will conclude the new targeting failed too.
Attorney Pro Marketing includes call tracking with recordings and lead attribution from the Growth tier precisely so steps one through four are visible rather than argued about, and the person listening to those calls with you is Alon Darvish, who built a practice to 40–50 new cases a month and filed over 5,000 of them. Targeting changes on that evidence — negative keywords, geography and query tier — in an ad account in your firm's name, billed directly by Google. Published pricing at $2,500, $3,500 and $4,500 a month, month to month with 30 days' notice.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Seven causes, roughly in order: slow response time, unanswered calls, following up only once, wrong-practice-area targeting, price-led queries attracting shoppers, a weak intake conversation, and matters you would decline anyway. Response time and answer rate account for more lost matters than lead quality does.
Within minutes for a form submission, by phone rather than email. Someone who filled in a form wanted to talk and chose the less confrontational option. The same submission answered the following afternoon finds someone who has already spoken to another firm or whose urgency has faded.
Five attempts across a week: a phone call within minutes, a text the same day, a call the next morning at a different hour, a short email on day three with one clear next step, and a final call on day seven. People with legal problems are in a disrupted period and missing one call is normal.
Intake, usually. Unanswered calls alone run 20 to 40 percent at many solo practices, because hearings occupy the hours people call. Fix response time, answer rate and follow-up cadence first — all free — then examine lead quality with call recordings rather than impressions.