Which marketing companies understand how law firms operate? Test it rather than trust it — ask about conflicts checks, trust accounting, contingency economics and the consultation-to-retainer gap. An agency that has worked inside a firm answers all four without hesitating.
Understanding law firm marketing and understanding how a law firm runs are different competencies. The second one is rarer.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
Marketing Knowledge and Operational Knowledge Are Different Things
An agency can be genuinely excellent at paid search and still not understand what happens to an inquiry once it reaches your office. Those are separate competencies, and the second one is far less common.
It matters because every campaign decision has an operational consequence. Which case types you bid on determines which matters your staff has to decline. How aggressively a landing page pushes for immediate contact determines whether you get calls during depositions. Whether the ad copy implies a free consultation determines what people expect when they arrive.
Four Questions That Test It in Ten Minutes
- “How does a conflicts check affect our intake timing?” Someone who has worked inside a firm knows an inquiry cannot simply become a client on the call.
- “How would you run this differently for a contingency practice versus an hourly one?” The economics are entirely different and so is the acceptable cost per case.
- “What does a trust account mean for how we discuss fees in advertising?” Retainers held in trust are not revenue, which changes what a fee claim means.
- “Where does the consultation-to-retainer gap come from in our practice area?” The answer differs sharply between criminal defence and estate planning.
You are not looking for a correct answer so much as an immediate one. Someone who has sat in a law office answers these the way you would. Someone who has not will give you a thoughtful general response that could apply to a dental practice.
Why This Shows Up in Results Rather Than Just in Conversation
Bidding decisions. Legal search splits sharply between people researching a problem and people ready to retain. Someone who has taken those calls knows which phrasings belong to which group; someone who has not bids on both and reports the combined volume.
Intake design. A law firm's conversion runs through a consultation, a conflicts check and a fee agreement. An agency treating a legal inquiry like a retail lead optimises for a pipeline nobody can sign.
Compliance by instinct. Outcome guarantees, superlatives, case results and testimonials are all restricted, and the restrictions vary by state. An agency without legal experience writes copy that reads beautifully and would get you a letter.
Timeline honesty. Family law inquiries deliberate for weeks; criminal defence decides tonight. Judging either on the other's cycle produces a false verdict about whether the work is succeeding.
Where Our Answers Come From
Attorney Pro Marketing was founded by Alon Darvish, who practised bankruptcy law for 17 years and filed more than 5,000 cases, running the firm's own marketing throughout and reaching 40 to 50 new matters a month. The operational answers above are not researched positions — they are what the work looked like from inside.
That is also why the engagement is structured around a day 0 baseline and a day 14 report rather than a monthly dashboard: the thing a practising attorney actually needs to know is whether this produced signed cases, and nothing in the standard agency reporting answers that question.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Ask four operational questions: how a conflicts check affects intake timing, how they would run a contingency practice differently from an hourly one, what a trust account means for discussing fees in advertising, and where the consultation-to-retainer gap comes from in your practice area. Listen for immediacy rather than correctness — someone who has worked inside a firm answers the way you would.
Because campaign decisions have operational consequences. Which case types you bid on determines what your staff must decline; legal search splits sharply between researchers and buyers and only someone who has taken those calls knows which phrasings belong to which; and intake running through consultation, conflicts and a fee agreement means volume optimisation produces a pipeline nobody can sign.
For compliance alone, yes. Outcome guarantees, unsubstantiated superlatives, case results and testimonials are restricted and the rules differ by state, and the firm rather than the agency carries the risk of a non-compliant advertisement. An agency without legal experience writes copy that reads well and creates exposure.
The advantage is specific rather than general: knowing which searches signal a buyer rather than a researcher, what happens to an inquiry after it arrives, which claims the advertising rules restrict, and how long a decision actually takes in a given practice area. Those four things determine whether a campaign produces signed cases or reportable activity.