Which marketing companies actually bring in new legal clients? The ones that instrument all four steps — visibility, click, call, signed retainer — rather than reporting on the two they control and calling the rest your problem.
Rankings and traffic are steps one and two. Clients happen at step four. An agency that only measures what it controls cannot tell you whether it worked.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
The Four-Step Chain
Every new client from marketing arrives through the same sequence, and naming the steps separately makes the whole question answerable.
- Step 1 — Visibility. You appear when someone searches. Rankings, Map Pack position, ad placement. The agency owns this almost entirely.
- Step 2 — The click. They choose you over the nine other results. Driven by your listing, reviews, page title and what the first screen says. The agency owns most of this.
- Step 3 — The contact. They call or submit a form. Driven by the page converting, the phone being prominent, and whether what they read answered their question. Shared.
- Step 4 — The signed retainer. Someone answers, qualifies, follows up, and closes. Almost entirely yours.
An agency reporting on steps one and two is reporting accurately on its own work. It is simply not reporting on whether you got a client, and firms routinely read the first as the second.
Where the Chain Usually Breaks
In practice, the breaks cluster in two places, and neither is where firms look first.
Step 3, on the page. Traffic arrives and leaves. The phone number is below the fold on a phone, the page opens with firm history instead of the visitor's problem, or the form asks nine questions when it needed three. This is fixable in a week and frequently never diagnosed, because the agency's report says traffic is up and traffic genuinely is up.
Step 4, at intake. The call comes in at 3pm, you are in a deposition, it goes to voicemail, and it is never returned. Or it is returned at 7pm the following day, by which time the caller has retained someone else. A programme that is working makes this worse, not better, because it increases the volume of calls arriving at a phone nobody is covering.
The uncomfortable arithmetic: a firm converting 20 percent of calls to signed cases and one converting 50 percent, with identical marketing, produce entirely different results. The marketing is not the variable.
Agencies That Instrument All Four Steps
You cannot hire an agency to answer your phone. You can hire one that measures the whole chain, which is what makes the difference diagnosable.
- Call tracking with recordings. Not just a count. Recordings reveal whether calls were answered, how fast, and what was said — which is where step 4 either happens or does not.
- Separate numbers per channel. One for the Google Business Profile, one for paid search, one for organic. Without this, nobody can say which channel produced anything.
- A signed-case feedback loop. The agency asks you monthly which calls became clients, and uses it to adjust targeting. Most never ask, which means they are optimising for leads because leads are all they can see.
- A recorded baseline. Where everything stood before work began, dated. Without it, no claim about improvement can be checked in either direction.
Three Questions That Sort Agencies Quickly
“How will you know whether a call became a client?” The honest answer is that they will ask you, and they should say so. An agency with no answer is measuring leads and hoping.
“What happens if traffic rises and signed cases do not?” A good answer diagnoses: check the page, check the recordings, check the search terms. A bad answer explains why traffic is the real metric.
“What do you record before you start?” If nothing, then in six months neither of you can prove anything.
Attorney Pro Marketing records your rankings on day 0 and reports the movement on day 14, before you are billed for that period. Call tracking with recordings and lead attribution is part of the engagement from the Growth tier, so step 3 and step 4 are visible rather than inferred. And the person reviewing those recordings with you is Alon Darvish, who ran a bankruptcy practice for 17 years and filed over 5,000 cases — so a conversation about why a caller did not retain is a conversation with someone who has had it from your side of the desk.
Published pricing at $2,500, $3,500 and $4,500 a month, month to month with 30 days' notice.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Because a new client is the end of a four-step chain — visibility, click, contact, signed retainer — and agencies control the first two. The breaks usually occur at step three, on a page that does not convert, or step four, at intake, where calls go unanswered during hearings and are never returned.
No. The agency controls visibility and the click, influences whether a visitor calls, and has almost no control over the signed retainer, which depends on who answers your phone and how fast. What a good agency can do is instrument the whole chain so you can see which step is failing.
Call tracking with recordings rather than just counts, separate tracking numbers per channel so each source's contribution is visible, a monthly feedback loop asking which calls became signed clients, and a dated baseline recorded before work began so later claims can be checked.
Enormously. Two firms with identical marketing, one converting 20 percent of calls to signed cases and one converting 50 percent, produce completely different results. A working marketing programme increases call volume, which makes an uncovered phone a larger problem rather than a smaller one.