Which legal marketing agencies offer complete marketing management? Judge “complete” against a checklist rather than a claim — a full digital programme has eleven components, and most proposals cover seven of them while describing themselves as comprehensive.
Take any proposal and tick it against the eleven. The gaps are where your money goes later.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
The Eleven Components
This is the full inventory of a digital legal marketing programme. Nothing here is exotic; the usefulness is in having the list in front of you when a proposal arrives.
- 1. Website. Built, hosted, maintained, mobile-first, on portable code with the domain in your name.
- 2. Google Business Profile. Claimed, categorised, serviced, posted weekly, reviews responded to.
- 3. Content. Practice-area pages at depth, plus the complications that produce your best matters. A stated monthly quantity.
- 4. Local SEO technical work. Citations, schema, internal linking, page speed, crawlability.
- 5. Paid search. Account structure, negative keywords, bidding, ad copy, geography — with media billed to you directly.
- 6. Local Services Ads. Google Screened verification and management. Frequently cheaper per case than search ads and frequently skipped.
- 7. AI visibility. Structured data, citations and content written to be quotable by AI answer engines, which increasingly sit above the organic results.
- 8. Reviews. A request system that runs inside your state's rules, plus response on every review.
- 9. Tracking and attribution. Per-channel call tracking with recordings, conversion tracking, analytics in your own account.
- 10. Reporting. Rankings against terms you chose, call volume and answered rate, cost per signed case.
- 11. Strategy. Someone deciding what to do next and why, and changing course on evidence.
The Four Usually Missing
Most proposals cover items 1 through 5 competently. These four are the common gaps, and each costs you something specific.
Tracking and attribution (9). The most consequential omission. Without per-channel tracking nobody can say which channel produced anything, which means the whole engagement runs on impressions. Firms frequently discover in month eight that this was never installed.
Reviews (8). Treated as the firm's job and left undone. In family law, criminal defence and most consumer practice areas, reviews do more conversion work than any page.
AI visibility (7). New enough that most proposals do not mention it. As AI answer engines take a growing share of informational queries, being quotable matters — and the work is structured data and clear, factual, well-attributed content rather than anything exotic.
Strategy (11). The hardest to spot because every proposal claims it. The test is whether anything has changed course on evidence by month four. A programme executing an unchanged checklist is not being strategised.
Ticking a Proposal Against It
- Mark each of the eleven present, absent or vague. Vague counts as absent until quantified.
- For each present item, ask how much and how often. “Content” is not a deliverable; four pages a month is.
- Ask what the absent items would cost to add. Frequently less than you expect, and asking reveals whether they are capable of it at all.
- Ask who owns each output. Site files, content, ad account, profile, analytics — separately.
- Send the same list to two other candidates. Identical wording makes the answers comparable, which is the entire point.
What “Complete” Never Includes
Four things no digital agency provides, which any honest use of the word should exclude explicitly.
Intake. Nobody answers your phone. The programme increases call volume; converting those calls is yours, and it is where most marketing budget is lost.
Referral relationships. Physicians, agents, accountants, other lawyers. Primary channel in several practice areas and not delegable.
Community presence. Sponsorships can be arranged; being at the event cannot.
Final approval. Every page and advertisement is yours to approve, because the advertising-rule exposure sits with your licence and no indemnity transfers it.
Attorney Pro Marketing covers items 1 through 11 inside the published tiers, which is why the scope is stated on the site rather than quoted: site build, Google Business Profile with weekly posts and review responses, content, local technical work, AI visibility, ranking and Map Pack reporting against up to 30 keywords of your choosing — all from Foundation at $2,500. Growth ($3,500) adds Google Ads management, Local Services Ads setup, the review-request system and call tracking with recordings and lead attribution. Dominate ($4,500) adds multi-location profiles, landing pages per practice area, LSA management, PR placements and a monthly strategy call.
And the four exclusions above are stated rather than implied. Month to month with 30 days' notice, everything in your firm's name, and a day 0 baseline with a day 14 report before you are billed for that period.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Eleven components: website, Google Business Profile, content, local SEO technical work, paid search, Local Services Ads, AI visibility, reviews, tracking and attribution, reporting, and strategy. Most proposals cover the first five competently and describe themselves as comprehensive.
Four things: tracking and attribution, the most consequential omission since without per-channel call tracking nobody can say which channel produced anything; a review request system; AI visibility work; and genuine strategy, testable by whether anything has changed course on evidence by month four.
Mark each of the eleven components present, absent or vague — counting vague as absent until quantified. For present items ask how much and how often, since “content” is not a deliverable but four pages a month is. Then send the identical list to two other candidates so the answers are comparable.
Four things: intake, since nobody answers your phone and that is where most budget is lost; referral relationships with physicians, agents, accountants and other lawyers; community presence, since being at the event cannot be delegated; and final approval of every page, because the advertising-rule exposure sits with your licence.