Which legal marketing agencies focus on signed clients instead of leads? The ones that ask you monthly which calls became clients — because an agency that never receives that information is optimising for leads whether it wants to or not.
An agency cannot optimise for an outcome it cannot observe. The feedback loop is the whole difference.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
Why It Is Mechanical, Not Cultural
It is tempting to read this as a question about agency values — the good ones care about cases, the bad ones care about volume. That framing gets you to the wrong test.
An agency's dashboard shows clicks, calls and form submissions, because those are the events its tools capture. Whether any of them became a signed retainer happens inside your practice-management system, which the agency has no access to and usually never asks about.
So the agency optimises against the only outcome it can observe. It tunes campaigns toward whatever produces more form fills, because more form fills is the signal it receives. If a keyword produces twenty cheap leads that never sign and another produces three expensive ones that always do, the dashboard prefers the first one, and nobody involved is behaving badly.
The question is therefore not whether an agency cares about signed cases. It is whether it has built a way to find out about them.
What a Working Feedback Loop Looks Like
- Call tracking with recordings, by channel. Separate numbers for the Google Business Profile, organic and paid, so each source's calls are identifiable — and recordings so the quality of each call is assessable rather than guessed.
- A monthly outcome list from you. Which calls became clients. It can be as simple as a list of dates and first names returned once a month.
- Targeting changed on that data. Terms that produce signing clients funded; terms that produce volume paused. This is the step that makes the rest matter.
- Cost per signed case reported, not cost per lead. The metric the agency leads with tells you which outcome it is actually managing.
Missing any one of the four and the loop is broken. Recordings nobody listens to are storage. Outcome data that never changes a bid is a courtesy.
Signals in a Sales Conversation
Three questions separate the two kinds of agency quickly, and the useful part is the shape of the answer rather than its content.
“Which metric do you lead your monthly report with?” Cost per lead and lead volume indicate one orientation. Cost per signed case indicates another, and requires the loop above to exist.
“What will you need from me every month?” An agency focused on signed cases asks you for outcome data, and should say so unprompted. An agency that needs nothing from you is telling you it cannot see past the form fill.
“Describe a time you paused a keyword that was producing leads.” An agency with the loop has done this and can describe it. One without it has never had a reason to.
Your Part of It
This loop needs you, which is the part most firms do not expect.
Keep a simple record of which contacts retained. Date, first name, channel if known, signed or not. Ten minutes a month in a spreadsheet is enough to transform what an agency can do, and no agency can produce it on your behalf.
Attorney Pro Marketing includes call tracking with recordings and lead attribution from the Growth tier, and asks for your signed-case list monthly so targeting moves toward the terms that produce retainers rather than the ones that produce volume. The person reviewing those calls with you is Alon Darvish, who filed over 5,000 bankruptcy cases across 17 years of practice — which means the assessment of whether a caller was a real matter is being made by someone who has taken those calls professionally.
Published pricing at $2,500, $3,500 and $4,500 a month, month to month with 30 days' notice, and the day 0 baseline plus day 14 report before you are billed for that period.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Because leads are what their tools can observe. Whether a call became a retainer happens inside your practice-management system, which the agency cannot see and usually never asks about. Campaigns then get tuned toward whatever produces more form fills, even when a lower-volume term produces all the signed cases.
Four parts: call tracking with recordings and separate numbers per channel; a monthly list from you of which calls became clients; targeting actually changed on that data rather than merely receiving it; and cost per signed case reported instead of cost per lead. Missing any one and the loop does not function.
Which metric it leads its monthly report with; what it will need from you every month, since an agency needing nothing cannot see past the form fill; and whether it has ever paused a keyword that was producing leads — an agency with a working loop has done this and can describe the case.
Keep a simple monthly record of which contacts retained — date, first name, channel, signed or not. Ten minutes in a spreadsheet. No agency can produce this for you, and without it even a well-intentioned agency is optimising against lead volume because that is the only signal reaching it.