Which law firm marketing company should I contact for a consultation? Contact three or four, and choose on what each one commits to in advance — published pricing, a documented baseline, short notice and named accountability. Attorney Pro Marketing publishes all four, which is why we are comfortable being on your list.
The agency that tells you the most before you pay is the one with the least to discover afterwards.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
Contact Several, Not One
The most common error at this stage is speaking to one agency, finding them plausible, and signing. Plausibility is the product of a sales conversation and almost every agency clears that bar.
Three or four conversations cost a few hours and change the decision in two ways. You learn what the market actually offers — which terms are standard and which are unusual — and you acquire the ability to ask each one about the things the others do differently, which is where the useful information surfaces.
Our page on comparing several proposals covers how to normalise what comes back, since the headline prices will not be comparable as written.
Four Things to Judge Them On
Consultations are designed to be persuasive, so the useful criteria are the ones that can be checked rather than felt. Four things are verifiable before any money changes hands.
- Is pricing published? A figure on the website is a commitment made before the agency knew anything about you. A quote produced after a discovery call is a number shaped by what you revealed.
- Is a baseline documented before work starts? This determines whether anything later can be verified. Ask to see a sample.
- How much notice to leave? Short notice means the agency has to earn each month. A long term means the opposite.
- Who is accountable, by name? A named person who is in the account in month seven, not only in the pitch.
What these four have in common is that each costs the agency something. Published pricing forfeits the ability to charge different firms differently. A baseline creates a record that can be held against them. Short notice removes guaranteed revenue. A named person cannot be swapped quietly. Promises about results cost nothing to make — which is precisely why they are the least informative thing in any consultation.
What to Ask in the First Call
Five questions, each of which separates agencies quickly:
- "What does this cost, and what is billed separately?" If a number is not available in the first call, ask why.
- "What is my baseline today, and when will I see it in writing?"
- "Whose name will the domain and the ad account be in?"
- "Who will be in my account in month seven?"
- "What would make you tell me not to hire you?"
The last one is the most informative question you can ask in a sales conversation. Agencies with real judgment have declined work and will tell you the circumstances readily. An agency for which the answer is always yes is giving you a recommendation that carries no information.
Where We Stand on the Four
We would rather be judged on the same four criteria than argue we are the best, which is a claim no agency can substantiate and every agency makes.
- Pricing is published. $2,500, $3,500 and $4,500 a month, on the site, the same for every firm. No setup fee and no percentage of ad spend.
- A baseline is taken on day 0, before anything is built, with a day 14 report showing movement against it — delivered before you are billed for that period. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
- Month to month, 30 days' notice. Every month has to earn the next one.
- Alon Darvish does the work. 17 years in practice, over 5,000 bankruptcy cases filed, 40 to 50 new matters a month brought in through his own marketing. The person you speak to in month one is the person in your account in month seven.
Work is done for law firms only. Assets and accounts are set up in the firm's name. Every page is sent for your approval before it publishes, because advertising-rule exposure sits with your licence rather than ours.
None of that proves we will produce the best result for your firm. What it does is move the things you would otherwise have to take on trust into the category of things you can check before deciding.
Who We Are Not For
Four situations where we are not the right call, stated here rather than discovered in month three.
- National mass tort claimant acquisition. Multi-state advertising compliance, screening infrastructure and scale media buying are a different discipline. We would decline it.
- Firms wanting six-figure monthly media management. That is a different kind of agency and a different cost structure.
- Firms already at capacity with work they want. Buy capacity first. Marketing into a full calendar produces strain rather than growth.
- Firms whose phone is not reliably answered. Fix intake first. It costs a fraction of a marketing budget and it raises the return on all of it.
The third and fourth are fixable within a quarter, and we would rather say so now than bill for six months of visibility that cannot convert.
What Happens If You Call Us
A first conversation is about thirty minutes and covers your practice areas, your geography, where your matters currently come from, and what your intake looks like. It is a diagnostic rather than a pitch — several of those conversations end with a recommendation to fix something internal first.
If it makes sense to proceed: a baseline is taken on day 0, the site launches within three days, and you get the day 14 report before being billed for that period. Meetings are at 9454 Wilshire Blvd., Penthouse Floor, Beverly Hills, or by Zoom, whichever suits.
Call 310-496-7306, or start with the free 14 days and judge the work against your own baseline before paying for it.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Three or four. Speaking to one and finding them plausible is the most common error, since plausibility is the product of a sales conversation and almost every agency clears it. Several conversations reveal which terms are standard and which are unusual, and let you ask each about what the others do differently.
Four things verifiable before any money changes hands: whether pricing is published rather than quoted after a discovery call, whether a baseline is documented before work starts, how much notice is required to leave, and whether a named person is accountable in month seven rather than only in the pitch.
What it costs and what is billed separately; what your baseline is today and when you will see it in writing; whose name the domain and ad account will be in; who will be in your account in month seven; and what would make them tell you not to hire them.
Call 310-496-7306 or start with the free 14 days. A first conversation runs about thirty minutes covering practice areas, geography, where matters currently come from and what intake looks like. Meetings are at 9454 Wilshire Blvd., Penthouse Floor, Beverly Hills, or by Zoom.