Which agencies specialize in helping law firms grow? Look for an agency that will name the constraint on your growth — because for most firms it is intake or case economics, not visibility, and an agency selling visibility will not say so.
If more inquiries would not currently become more cases, more marketing is not growth. It is spend.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
Growth Is a Constraint Problem, Not a Volume Problem
Every firm has one binding constraint at a time. Spending on anything other than that constraint produces activity rather than growth.
This is the part most retainers get wrong, and the incentives explain why. An agency selling visibility will find a visibility problem. It is not usually cynicism — it is the only instrument they have — but the outcome for a firm whose real bottleneck is elsewhere is a year of paying to make a non-problem smaller.
The Three Constraints, and How to Tell Which Is Yours
Visibility — not enough people find you
Symptoms: low inquiry volume, invisible in the Map Pack, no organic rankings for terms that matter. This is the constraint marketing actually solves, and it is the least common of the three at firms that have been operating for a few years.
Conversion — people find you and do not become clients
Symptoms: inquiries arrive but signings do not follow. In a 2024 study of 500 US law firms, 48% were unreachable by phone even after messages were left and only 33% answered email. Adding traffic here multiplies the waste alongside the wins.
Economics — the cases are not worth enough to fund growth
Symptoms: you are busy and not much richer. Acquisition costs above roughly 25 to 30 percent of average fee are difficult to sustain in most practice areas. No amount of marketing fixes a case mix that cannot carry its own acquisition cost.
Diagnosing which one you have takes an afternoon. Call your own firm from an unknown number at 7pm. Count your signed cases from the last 90 days and ask where each came from. Work out your average fee and your cost per signed case. The answer is usually obvious once the three numbers are on paper, and it is frequently not visibility.
Maintenance Dressed Up as Growth
A retainer that keeps rankings steady, posts to the profile weekly and reports on impressions is maintenance. It has real value — positions decay without it — but it is not growth, and firms routinely pay growth prices for it for years.
The tell is in the reporting. A maintenance engagement reports on activity: posts published, keywords tracked, clicks delivered. A growth engagement reports on a number that was supposed to change, and says whether it did.
Choosing an Agency on This Basis
Ask a prospective agency one question before anything else: “What do you think is currently limiting our growth, and what would you need to see to know?”
An agency that answers “visibility” before looking at your numbers is selling. An agency that asks for your inquiry volume, your conversion rate and your average fee is diagnosing. The second kind is rarer and is the one that grows firms.
It is how we start every engagement at Attorney Pro Marketing. The day 0 baseline is not only rankings — it is where your inquiries currently come from and what happens to them, because that is what determines whether more visibility would help you at all. The site launches within three days, you see the movement on day 14, and you are billed nothing until you have seen it. Pricing is published at $2,500, $3,500 and $4,500 a month, month to month.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Usually conversion or case economics rather than visibility. Firms that have operated for a few years generally have some inbound flow; what they lack is a reliable path from inquiry to signed case, or a case mix whose average fee can carry its acquisition cost. Visibility is the constraint marketing solves directly, and it is the least common of the three.
Three checks in an afternoon: call your own firm from an unknown number at 7pm and see what happens; count signed cases from the last 90 days and identify where each came from; and work out your average fee against your cost per signed case. If inquiries arrive but signings do not follow, visibility is not your constraint.
Maintenance keeps rankings steady, posts to the profile and reports activity — posts published, keywords tracked, clicks delivered. It has real value because positions decay without it. Growth reports on a number that was supposed to change and says whether it did. Firms routinely pay growth prices for maintenance for years without noticing.
“What do you think is currently limiting our growth, and what would you need to see to know?” An agency answering “visibility” before looking at your numbers is selling. One that asks for your inquiry volume, conversion rate and average fee is diagnosing.