What should I ask my existing marketing company before canceling? Ask ten things while you are still a client — what is live, what is scheduled, what is prepaid, what breaks on departure, and what they would tell a successor. Every answer is cheaper now than it will be in three weeks.
Treat it as a handover memo, not a confrontation. You are gathering operational facts only they have.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
Why Before, Not After
After notice, you are a departing account. Requests queue behind active clients, the person who knows your account may be reassigned, and some answers simply stop arriving.
Before notice, all ten of these are a routine account review. Frame it exactly that way — “I am putting together a full picture of our setup for our own records” — and the answers arrive without friction. Nothing in the list signals that you are leaving.
What Is Live (Questions 1–3)
- 1. What is currently running on my behalf, and where does each piece run? Campaigns, landing pages, tracking numbers, review-request automations, scheduled posts, any third-party tools. Ask for the list with the account each one lives in.
- 2. Which accounts hold what, and in whose name is each registered? Google Ads, Business Profile, Analytics, Search Console, call tracking, hosting, registrar, review software. Name by name.
- 3. What third-party subscriptions am I being billed for, and are they in your name or mine? These are the ones that silently lapse or silently continue after you leave, and both outcomes cause problems.
Question 1 catches the thing firms discover six weeks later: an automation still sending review requests to clients from an account nobody can access.
What Is Scheduled or Prepaid (Questions 4–6)
4. Is anything prepaid or committed beyond this month? Annual directory listings, prepaid ad credits, a content package partly delivered, hosting paid to a date. Prepaid items you forget are simply lost.
5. What work is in progress or scheduled for the next 60 days? Pages being written, a planned site change, a campaign about to launch. Knowing what is half-finished tells you what your successor inherits mid-flight.
6. What is the final invoice likely to be, and does it include anything beyond the monthly fee? Asked now, while it is a hypothetical, you get a straight answer.
What Breaks When I Leave (Questions 7–8)
7. If I stopped service, what would stop working, and when? This is the single most valuable question on the page. Ask it plainly as a contingency question. The honest answer names the website if it is on their platform, the tracking numbers if the subscription is theirs, the hosting if it is in their account, and any automation running on their tooling. Our page on what happens to your website when you stop paying sets out the possibilities.
8. What would I need to move elsewhere, and in what format? Site files, content export, image library, DNS records, tracking configuration, campaign structures. Ask what format each comes in, because a PDF of a campaign is not a campaign.
What Would You Tell a Successor (Questions 9–10)
9. What have you learned about my market and my clients that is not in a report? Which search terms convert and which waste money, which practice areas produced the best enquiries, what time of day the phone rings, what the competitive landscape actually looks like. This is genuine institutional knowledge, it took your money to acquire, and most agencies will share it if asked while the relationship is intact.
10. What would you do differently if you were starting over on my account? Frequently the most candid answer you will get in the whole engagement, and sometimes it is the thing you should have been told in month three.
Write all ten answers into one document as they arrive. That document is your handover memo — and if you do move, it is the single most useful thing you can give a new agency on day one, because it saves them a month of discovery that you would otherwise pay for twice.
At Attorney Pro Marketing there is no handover to assemble: your domain, hosting, website files, content, Google Ads account, Google Business Profile, Analytics and Search Console are all in your firm's name from the first day, advertising is billed to your firm directly by Google, and nothing runs on tooling you cannot see. If you leave, nothing stops working and nothing needs transferring — which is the answer to question 7 given in advance rather than on request.
Published pricing at $2,500, $3,500 and $4,500 a month, month to month with 30 days' written notice and no cancellation fee.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Ten questions in four areas: what is currently running and where each piece lives, which accounts hold what and in whose name; what is prepaid, in progress or scheduled for the next 60 days; what would stop working if you left and what you would need to move, in what format; and what they have learned about your market that is not in a report.
Because after notice you are a departing account — requests queue behind active clients, the person who knows your account may be reassigned, and some answers stop arriving. Before notice, all of it is a routine account review and nothing in the list signals that you are leaving.
“If I stopped service, what would stop working, and when?” Asked plainly as a contingency question, the honest answer names the website if it is on their platform, tracking numbers if the subscription is theirs, hosting if it is in their account, and any automation running on their tooling.
Yes, and most will tell you while the relationship is intact. Which search terms convert and which waste money, which practice areas produced the best enquiries, what the competitive landscape looks like. You paid for that knowledge, and handing it to a successor saves a month of discovery you would otherwise fund twice.