What should I ask a law firm marketing agency during a consultation? Run the call in four blocks — structure, work, people, exit — and ask the structure questions first, because they disqualify fastest and take four minutes.
Most consultations are run by the agency. Take the agenda and the hour becomes useful instead of pleasant.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
Take the Agenda
Left to run itself, a consultation follows the agency's script: discovery about your firm, a capabilities presentation, a proposal to follow. Pleasant, and it produces an hour of information you cannot compare against anything.
Open instead with: “I have about twenty minutes of questions, then I am happy to hear anything you want to cover.” Nobody objects, and the order below matters — structure first, because those four answers disqualify faster than anything else and take almost no time.
Block 1: Structure (Four Minutes)
- “What is the monthly fee, and what is advertising spend on top of that?” Two numbers. Reluctance to separate them is itself the answer.
- “What is the contract term and the notice period?” Then: does it renew automatically, and what is the notice window for that?
- “What does it cost me to leave in month three?” A figure, not a philosophy.
- “Who will own the domain, the website files, the content, the Google Ads account and the Google Business Profile?” Asked as five separate items, because they are frequently held differently.
If these four answers are wrong for you, the rest of the hour is unnecessary. That is the point of putting them first.
Block 2: The Work (Eight Minutes)
- “Write out the first 30 days as a sequence.” Ask for it in writing afterwards. An agency with a system answers immediately because it already exists.
- “Which search terms would you exclude for my practice area on day one?” A specific list indicates real experience. A general answer about keyword research does not.
- “What would you check first on my current site?” Listen for specifics — mobile phone number placement, page speed, titles, schema, whether conversions are tracked at all.
- “What is recorded before work starts, and when do I see it?” If nothing, nothing later can be assessed in either direction.
- “Which keywords will we measure, and who chooses them?” The right answer is you.
- “How will a phone call be attributed to a channel?” Separate numbers, not inference.
Block 3: People (Four Minutes)
“Who personally does the work on my account?” A name. Then: how many other accounts does that person carry?
“Will the person I am speaking to now be involved after signing?” Asked plainly. At agency scale the answer is usually no, and it is better to know in the meeting than in month two.
“Who writes my practice-area content, and what is their background?” This is where legal experience either exists or does not.
“What happens if that person leaves?” Tests whether there is a documented system or an individual's habits.
Block 4: The Exit (Four Minutes)
Counter-intuitive to discuss before starting, and it is the block that protects you most.
“If I left after six months, what would stop working, and when?” The honest answer names the website if it is on their platform, the tracking numbers if the subscription is theirs, and anything running on their tooling.
“What would I take with me, and in what format?” A PDF of a campaign is not a campaign.
“Are there any exit, migration or data-export fees?” Ask now, while it is hypothetical.
“May I speak with two clients who left you?” The single most informative question available, because the answer cannot be curated.
After the Call
- Send a short email requesting the same four things in writing from every candidate: the fee and ad spend separately, the 30-day sequence, ownership confirmed asset by asset, and the named person's background.
- Use identical wording for every candidate. Comparability is the whole point.
- Note the response speed and specificity. It predicts how month five will feel more reliably than anything said in the meeting.
- Note which claims did not survive the trip from conversation to document.
Against block 1, Attorney Pro Marketing's answers are published before any call: $2,500, $3,500 or $4,500 a month with advertising billed separately to your firm by Google; month to month, 30 days' notice, no automatic renewal; leaving in month three costs nothing — no cancellation fee and no setup fee to have prepaid; and all five assets are registered in your firm's name.
Block 3 has one answer: Alon Darvish does the work — 17 years in practice, over 5,000 cases filed, and the same person every month rather than whoever inherits the file. And block 4's first question is answered in advance: nothing stops working, because nothing is held on our side. Rankings recorded on day 0, movement reported on day 14 before you are billed for that period.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
The structure questions, because they disqualify fastest and take four minutes: the monthly fee and advertising spend as two separate numbers, the contract term and notice period including automatic renewal, what it costs to leave in month three, and who will own the domain, site files, content, ad account and Google Business Profile as five separate items.
Open by saying you have about twenty minutes of questions and will then hear anything they want to cover. Nobody objects. Left to itself a consultation follows the agency's script — discovery, capabilities, proposal to follow — which produces an hour of information you cannot compare against anything.
Who personally works on your account by name, how many other accounts that person carries, whether the person you are speaking to will be involved after signing, who writes your practice-area content and what their background is, and what happens if that person leaves.
Yes — it is the block that protects you most. Ask what would stop working if you left after six months and when, what you would take with you and in what format, whether there are exit or data-export fees, and whether you may speak with two clients who left.