What qualifications should a law firm marketing consultant have? Very few formal qualifications exist and most badges indicate payment or participation — so weight the four non-credential signals, which predict outcomes far better than anything that can be displayed.
There is no licensing body for marketing. Anyone can call themselves a consultant, which is why the badges tell you so little.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
There Is No Licence
Unlike law, accountancy or medicine, marketing has no licensing body, no required examination and no disciplinary authority. Anyone may describe themselves as a marketing consultant, and most do.
That matters for how you read a credentials list. In a licensed profession a credential is a gate someone had to pass. In marketing it is usually a programme someone joined, and sometimes a programme someone paid for. The absence of a gate is why the badge wall on an agency's website carries so much less information than it appears to.
Which Credentials Mean Something
- Google Ads certifications. Individually earned by passing an exam. They establish baseline platform familiarity — that someone knows what a negative keyword is — and nothing about judgement. Free to take, which is appropriate to what they prove.
- Google Analytics certification. Same character. Useful as a floor, not a differentiator.
- Microsoft Advertising certification. Same again, and rarer, which occasionally indicates someone who works the channel seriously.
- A law licence, current or former. The only credential on this page requiring years and an examination with real consequences — and it certifies legal knowledge, not marketing competence. Worth weighting for content, compliance and call assessment specifically.
Note what the first three have in common: they are earned by individuals, not companies. Ask who at the agency holds them and whether that person works on your account — a certification held by someone you will never speak to is a fact about them, not about your engagement.
Which Are Largely Hollow
Google Partner and Premier Partner. These reflect meeting programme requirements — which include managed advertising spend thresholds, client retention and certification coverage. A Premier badge largely indicates an agency of a certain size with a certain amount of client money flowing through it. It says little about whether your campaign will work, and it is routinely presented as though it did.
Industry awards. Many have entry fees and categories broad enough that most entrants place somewhere. Some are genuinely competitive; you cannot tell which from the badge.
“As featured in” logos. Frequently paid placements, syndicated press releases, or a single quote in one article. Occasionally real. Indistinguishable from outside.
Membership badges. Chambers of commerce, trade associations, directories. These indicate a subscription.
Self-created designations. “Certified legal marketing strategist” and similar, where the certifying body is the organisation selling the course. Check who issues any credential you are shown.
Four Signals That Predict More Than Any Credential
Each of these is checkable and each costs the agency something, which is what credentials mostly do not.
- A named individual with a stated background. Not a team page. A person can be evaluated and held responsible; a company's badge collection cannot. Ask who personally does the work and how many other accounts they carry.
- A specific first 30 days, in writing. Ask for the sequence. An agency with a system sends it the same day because it already exists. This tests competence more directly than any examination.
- Published pricing and stated terms. Notice period, renewal mechanics, termination cost. A published rate permanently removes negotiating room, which is a real cost accepted in advance.
- Asset ownership committed in writing, asset by asset. Domain, site files, content, ad account, Google Business Profile. This determines what a bad outcome costs you, which matters more than anyone's qualifications.
A fifth, if you want it: whether they will tell you something against their own interest — that a channel is wrong for your practice area, or that more marketing is not your problem. No credential captures that and it predicts the relationship better than all of them.
At Attorney Pro Marketing the relevant credential is the one that took years: Alon Darvish practised for 17 years and filed over 5,000 cases, then marketed that firm himself to 40–50 new cases a month. He personally does the work, so the question of whether the credential-holder touches your account has one answer.
On the four signals: the first 30 days are published as a sequence — day 0 baseline, site built and launched within three days, profile and tracking live, day 14 report; pricing is published at $2,500, $3,500 and $4,500 a month; terms are month to month, 30 days' notice, no cancellation fee, no setup fee; and your domain, site files, content, Google Ads account and Google Business Profile are in your firm's name.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Very few. Marketing has no licensing body, required examination or disciplinary authority, so anyone may use the title. Google Ads, Analytics and Microsoft Advertising certifications are individually earned by examination and establish baseline platform familiarity. A current or former law licence is the only credential requiring years.
That the agency meets programme requirements, which include managed advertising spend thresholds, client retention and certification coverage. A Premier badge largely indicates an agency of a certain size with a certain amount of client money flowing through it, and says little about whether your campaign will work.
Agency partner badges, which reflect spend and programme participation; industry awards, many of which have entry fees and broad categories; “as featured in” logos, frequently paid placements or a single quote; membership badges, which indicate a subscription; and self-created designations where the certifying body sells the course.
Four things, each of which costs the agency something: a named individual with a stated background who personally does the work, a specific first 30 days supplied in writing, published pricing with stated terms, and asset ownership committed asset by asset. A fifth is whether they will tell you something against their own interest.