What marketing company should a bankruptcy attorney hire? One that builds for both halves — months of private research that only content reaches, and a decision made in a day when a garnishment notice arrives, which only an answered phone converts.
Your prospect has been reading about this for six months without telling anyone. Then a wage garnishment lands and they call three firms in one afternoon.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
The Two-Phase Shape
Most practice areas are either urgent or considered. Bankruptcy is both, sequentially, and a programme built for only one half leaks badly.
Phase one lasts months. Someone is behind on payments, taking collection calls, moving money between cards. They search repeatedly — what bankruptcy does to your credit, whether you lose your house, whether your spouse is affected, what it costs — and they call nobody. This phase is reached only by content, and the firm whose pages they read for six months has an enormous advantage.
Phase two lasts about a day. A wage garnishment hits, or a foreclosure notice, or the car is repossessed. The abstract becomes immediate and they call two or three firms in one afternoon. This phase is won on the Map Pack, on paid search, and above all on whether anyone picks up.
An agency that proposes only content misses the trigger day. One that proposes only ads is buying people at the most expensive moment while someone else has been educating them for half a year.
The Privacy Problem
Bankruptcy carries shame in a way that family law and injury work do not, and it changes the mechanics in four concrete ways that most agencies never consider.
- Research happens alone and often late. Frequently on a phone, after the household is asleep, with search history in mind. Content has to be complete enough to answer the question without a conversation.
- They will not call to ask a basic question. In other practice areas a prospect phones to ask what something costs. Here they will read ten pages rather than ask one person, so the pages must answer it.
- Reviews are sparse and that is normal. Many clients will not publicly review a bankruptcy firm. A thin review count here does not mean what it means elsewhere, and a review programme has to be designed around it — which also means not pressing clients who have a reason to decline.
- Reassurance outperforms authority. The page that converts is rarely the one about the law. It is the one describing what the first meeting is like, who will see the filing, and whether the neighbours find out.
The Trigger Day
Everything about phase two is operational rather than clever.
The phone must be answered. By a person, within business hours, every time. On the trigger day your prospect is ringing three firms, and two of them will not pick up.
Trigger-specific pages must exist. Wage garnishment, foreclosure notice, repossession, bank levy, lawsuit served, utility shut-off. These are searched on the day, by people ready to act, and they are the highest-intent terms in the practice area.
Same-day appointments matter disproportionately. “We can see you today” converts a trigger-day caller in a way no credential does.
Emergency filing capability is a marketing asset. A garnishment stops when the case is filed, and being able to say so plainly is the most persuasive sentence on the site for that searcher.
What the Content Has to Cover
- The Chapter 7 versus 13 question, honestly, including who does not qualify. This is the single highest-value page in the practice area and most firms write a version that avoids the means test.
- What you keep. House, car, retirement, tools of trade — state exemption specifics. Enormous search volume, intensely local, and almost always answered too generally.
- Fees, with numbers, including the filing fee and what a typical total looks like. Your prospect has no money and is terrified of an open-ended bill; silence on price loses them to someone who published it.
- The complications. A prior filing and its waiting period, business debt, a personally guaranteed loan, recent transfers, a co-signer, an inherited asset. These are the larger matters and they are what the sophisticated searcher is looking for.
- The alternatives, fairly. Debt settlement, negotiation, doing nothing. A page that engages honestly with these converts better than one that pretends bankruptcy is always the answer — and it screens out matters you did not want.
Economics and the Fee Question
Consumer bankruptcy fees are modest and fairly standardised, which puts the acquisition cost ceiling around $250 to $700 per signed matter for straightforward Chapter 7 work. That rules out expensive clicks as a primary channel and makes content plus local search the engine — which fits phase one anyway.
Two further wrinkles specific to this practice area. Chapter 13 and business cases carry materially higher fees and deserve separate campaigns rather than being averaged into consumer Chapter 7. And volume economics only work with an efficient intake, because at these fees a long consultation process consumes the margin — which is why phone screening matters more here than in almost any other area.
Attorney Pro Marketing is the one practice area where the practice experience is direct rather than adjacent: Alon Darvish filed over 5,000 bankruptcy cases across 17 years and marketed that firm himself to 40–50 new cases a month. The content for phase one, the trigger-day pages, and the exemption specifics come from having done the work rather than researched it.
Programme-wise: Google Business Profile and site build on Foundation ($2,500), practice-area content roughly doubling at Growth ($3,500) with Google Ads management and call tracking with recordings so the trigger-day answered-call rate is visible. Published pricing, month to month with 30 days' notice, advertising billed to your firm directly by Google, everything in your firm's name, and rankings recorded on day 0 with the movement reported on day 14 before you are billed for that period.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Its two-phase shape. Prospects research privately for months — reachable only by content — then decide within about a day when a garnishment, foreclosure notice or repossession arrives, which is won on the Map Pack, paid search and an answered phone. A programme built for only one phase leaks badly.
Because the search is private and carries shame. It happens alone, often late at night on a phone, with search history in mind. They will read ten pages rather than ask one person what something costs, which is why the pages have to answer the fee and eligibility questions directly.
Five: an honest Chapter 7 versus 13 page including who does not qualify; what you keep, with state exemption specifics; fees with real numbers including the filing fee; the complications such as a prior filing, business debt or recent transfers; and a fair treatment of the alternatives, which also screens out matters you did not want.
Roughly $250 to $700 per signed matter for straightforward consumer Chapter 7 work, given modest and fairly standardised fees. That rules out expensive clicks as a primary channel. Chapter 13 and business cases carry materially higher fees and deserve separate campaigns rather than being averaged in.