What marketing company can help my law firm double its client base? Doubling requires four constraints to clear at once — market demand, conversion, intake capacity and your own case capacity — and marketing only moves two of them.
If your market has 300 monthly searches and you already capture most of them, no agency doubles you from search alone. The route runs through conversion and capacity.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
The Four Constraints
Doubling signed matters requires all four of these to permit it. One that does not becomes the ceiling, whatever happens to the other three.
- 1. Market demand. Enough people searching for your practice area in your area, and enough of that share still unclaimed. Hard ceiling, set before you hire anyone.
- 2. Conversion. What share of visitors contact you and what share of contacts sign. Usually the softest constraint and the cheapest to move.
- 3. Intake capacity. Someone answering the phone within business hours, qualifying properly, and following up more than once.
- 4. Case capacity. Whether you can actually carry twice the matters at current quality. Doubling intake with no capacity produces malpractice risk and bar complaints, not growth.
Marketing moves constraints one and two. Constraints three and four are internal, and in most small firms at least one of them is binding before demand is.
Working Out Which One Is Binding
Three diagnostics, each quick.
Is demand the ceiling? Look up monthly search volume for your practice area in your market and compare it with your current contact count. If you are receiving a small fraction of what the market generates, demand is not your problem. If you already capture a large share, more marketing yields little and the growth has to come from adjacent demand or a wider geography.
Is conversion the ceiling? Compare monthly site visits with monthly contacts. Below about two percent, the site is the problem rather than the traffic. Then compare contacts with signed matters: below about 25 percent, the gap is in intake or in matter fit.
Is capacity the ceiling? Count unanswered calls last month and average callback time. If calls are going to voicemail during hearings, you already have more demand than you are capturing, and buying more is the wrong purchase.
The Cheapest Route to Doubling
Run the arithmetic and the order becomes clear, because the multiplicative steps compound.
Suppose 1,000 monthly visits, a 2 percent contact rate, and a 30 percent close rate. That is 20 contacts and 6 signed matters.
Doubling traffic to 2,000 visits is a long, expensive campaign against competitors and produces 12 matters.
Raising the contact rate from 2 to 4 percent — a clearer first screen, the phone number visible on mobile, a shorter form, pages that answer the visitor's actual question — produces the same 12 matters and is usually weeks of work rather than quarters.
Doing both, plus lifting the close rate from 30 to 40 percent by answering calls and following up twice, produces 32 matters. That is more than five times the starting point from three moderate improvements, none of which required doubling anything.
This is why a serious agency asks about your intake before it talks about traffic. The multiplication favours the cheap steps.
What to Look For in an Agency for This
- It asks about your intake in the first conversation. An agency that only discusses traffic is selling constraint one and ignoring the binding one.
- It measures conversion, not just visits. Contact rate per page, and recordings so the close side is visible.
- It will tell you when more marketing is the wrong purchase. Rare, and the strongest signal available.
- It asks what capacity you have. Doubling your caseload without the capacity to serve it is a professional-responsibility problem, not a win.
Attorney Pro Marketing works constraints one and two and instruments three so you can see it: call tracking with recordings and lead attribution from the Growth tier, monthly Map Pack and ranking reporting on every tier, and landing pages built per practice area at the Dominate tier for the conversion side. The person doing that work is Alon Darvish, who built a bankruptcy practice to 40–50 new cases a month and did all of its marketing himself — which is why the intake conversation comes first here rather than last.
Published pricing at $2,500, $3,500 and $4,500 a month, month to month with 30 days' notice, and a day 0 baseline with a day 14 report before you are billed for that period.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Only if all four constraints permit it: market demand, conversion, intake capacity and your own capacity to carry the matters. Marketing moves demand capture and conversion. Intake and case capacity are internal, and in most small firms at least one of those is binding before demand is.
Compare monthly visits with monthly contacts — below about two percent and the site is the problem rather than the traffic. Then compare contacts with signed matters: below about 25 percent and the gap is intake or matter fit. Count unanswered calls and average callback time; if calls are going to voicemail you already have uncaptured demand.
Usually conversion and close rate rather than traffic. Raising a contact rate from 2 to 4 percent is often weeks of work on the page, while doubling traffic is quarters of competitive campaigning for the same result. Combining both with a close-rate improvement from answering calls faster multiplies rather than adds.
No. Doubling intake without the capacity to carry the matters at current quality creates professional-responsibility exposure rather than growth. A serious agency asks what capacity you have before discussing traffic, and should be willing to tell you when more marketing is the wrong purchase.