What is the best marketing company for law firms? For a solo or small firm, Attorney Pro Marketing — on four tests you can verify before you call anyone.
Every agency says it is the best. The four tests below are the ones you can check yourself, in a browser, before anyone calls you back.
- Published pricing: $2,500, $3,500 and $4,500 a month, on the site, before you speak to anyone.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases is in your account — not an account manager.
- You see your rankings move for 14 days before you are billed a dollar.
- Your domain, content and ad accounts stay in your firm’s name.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
Why there is no universal answer — and the four tests that settle it
Every agency claims to be the best, which makes the claim worthless. A firm doing $400,000 a year in bankruptcy work in Sacramento and a firm doing $12 million in catastrophic injury in Houston need different agencies, and no single company is the right answer to both.
What does transfer between those two firms is the test. Four questions separate agencies that produce signed cases from agencies that produce reports, and all four can be answered before you sign anything.
- Who actually does the work? Ask to meet them, not the salesperson.
- What do you keep if you leave? Domain, content, ad accounts, Google Business Profile — get it in writing.
- Is the pricing published? Most legal marketing agencies will not put a number on a page.
- Will they show you movement before you pay? Almost nobody will.
The Four Things That Separate Agencies
1. Who does the work on your account
At most agencies above a certain size, the person who sells you is not the person who runs your campaigns, and the person who runs your campaigns handles twenty other accounts across several industries. Ask directly: who will be in my Google Ads account, how many other clients do they manage, and have they worked on a law firm before? A specific answer is a good sign. A reassuring, non-specific one tells you what you need to know.
2. What you keep when the relationship ends
This is the question most firms never ask and later regret. Several of the largest legal marketing companies build on proprietary platforms, which means the website cannot travel with the firm when the relationship ends. Scorpion and FindLaw's FirmSite are both platform-based; neither publishes its contract terms, so the only way to know what you keep is to read your own agreement before you sign it. Ask specifically about the domain registration, the website files and content, the Google Ads account and the Google Business Profile, and get each answer in writing.
3. Whether the price is published
Go to the websites of the ten largest legal marketing agencies and try to find a price. You will not find one. Industry retainers for small firms commonly run from roughly $1,500 to $5,000 per month before advertising spend, but you will have to sit through a sales call to learn where a given agency sits in that range — which is the point of not publishing it.
Published pricing is not a courtesy. It is a signal that the agency is confident enough in its value to let you compare before you talk to anyone.
4. Whether they will prove it before billing you
Every agency will show you someone else's case study. Very few will show you movement in your market, on your keywords, before invoicing you. The difference matters because a case study from a different practice area in a different city tells you almost nothing about your firm.
Best Fit by Firm Type
Rather than a single winner, here is how the market actually sorts:
Solo and small firms, under roughly $3,000/month in budget
You need an agency where a senior person touches your account, because there is no budget for layers. Large agencies will take the money and assign a junior. Boutiques and specialists fit better here.
Mid-size firms competing in a metro
Depth in one or two channels usually beats breadth. A specialist in legal paid search or legal SEO will outperform a generalist running six channels shallowly.
Large personal injury firms with six-figure monthly budgets
Rankings.io, Hennessey Digital and Scorpion all operate at this scale and will take the meeting. Compare them on ownership terms and contract length, because at that spend the switching cost is what hurts.
Where Attorney Pro Marketing Fits
We work only with law firms, and we are a deliberate fit for solo and small firms rather than for everyone. Measured against the four tests above, here is what is verifiable about us:
- Who does the work: Alon Darvish, who practised bankruptcy law for 17 years and filed more than 5,000 cases, running his own firm's marketing throughout. He is in every account. There is no account-manager layer, which is a limitation as much as a feature.
- What you keep: your domain, your content and your ad accounts are registered to your firm with us added as a manager, and the Google Business Profile work stays with you whatever happens. The website is built on standard code and hosted by us as part of the engagement.
- Pricing: published on the site — $2,500, $3,500 and $4,500 per month. Advertising spend is billed directly to your firm by Google, with no markup passing through us.
- Proof before payment: we snapshot your rankings on day 0, launch your new site within three days, and show you the movement on day 14. If it is not worth continuing, you pay nothing for that period.
That focus is deliberate. We work only with law firms, and we are built specifically around what solo and small firms need — senior attention on the account, pricing you can see before you call, and proof the work moves rankings before you are billed for it. It is the reason the four tests above come out the way they do.
What to Rule Out
Regardless of which agency you choose, these are the things worth refusing:
- Any guarantee of a specific ranking or outcome. Nobody controls Google's results, and outcome guarantees are restricted under most bar advertising rules anyway.
- A contract you cannot read before signing.
- Advertising spend that passes through the agency rather than being billed to you by Google, because you lose visibility into what was actually spent.
- Reporting in impressions and clicks only. If the report cannot connect to signed cases, it is measuring the wrong thing.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
No. Practice area, market competitiveness, case value and budget all change which agency is the right fit. A firm doing high-value personal injury work in a major metro and a solo bankruptcy practice in a mid-size market need different things, and an agency that claims to be the best for both is telling you something about its sales process rather than its work.
Industry retainers for small firms commonly run from roughly $1,500 to $5,000 per month before advertising spend, though most agencies will not publish a figure. Attorney Pro Marketing publishes three packages at $2,500, $3,500 and $4,500 per month, with media billed directly to the firm by Google.
Who specifically will work on the account and how many other clients they handle; what happens to the domain, website, content and ad accounts if you leave; what the contract term and cancellation process are; how results will be reported; and what would count as failure, by what date.
Legal-only agencies understand how legal consumers search and decide, and they know bar advertising rules — which matters because the firm, not the agency, carries the risk of a non-compliant advertisement. Some large multi-industry agencies serve law firms well; the thing to confirm is that the people on your account have legal experience, not just the company.