What happens during onboarding with a law firm marketing agency? Four weeks: baseline and intake first, then build, then launch and tracking, then the first report — and if content is being written before the baseline exists, the sequence is wrong.
The baseline comes before the website. An agency that starts building before recording where you stand has given up the ability to prove anything.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
Week One: Baseline and Intake
Nothing is built this week, and that is correct. Two things happen, and both are irreplaceable later.
The baseline, recorded and dated. Rankings for your target terms, organic traffic, Map Pack position, monthly call volume, indexed page count — captured before anything is touched and sent to you as a document rather than shown on a screen. Without it, no later claim about improvement is checkable in either direction, by either party.
The market and practice intake conversation. Forty-five to sixty minutes, and it determines most of the targeting: how far your clients travel, which courthouse serves your matters, which neighbourhood names locals use, your top competitors, which languages matter, which matters you want and — critically — which you decline.
Also this week: access collected, existing site crawled and the URL list saved, the link profile and Search Console checked for inherited problems, and ownership audited — domain registrant, content licensing, ad account, profile.
Week Two: Build
- Site built on standard portable code with the domain in your firm's name, phone-first, with the number tappable above the fold.
- Redirect map prepared if this replaces an existing site — every old URL beside its new destination, as a spreadsheet you can read.
- Google Business Profile claimed or corrected: primary category, every service listed individually, hours matching the site exactly, real photographs, first posts.
- First content drafted and sent to you for approval — aimed at the matters you named in week one.
- Campaign structure built where paid is in scope, including the negative keyword list before launch rather than after.
Week Three: Launch and Tracking
- Site and redirects live in the same moment, not an hour apart. Then every old URL tested against the saved list, with misses fixed the same day.
- Tracking installed: analytics and Search Console in your own accounts, conversion goals defined, per-channel call tracking numbers provisioned.
- Tracking tested with a real call and a real form. Both must appear. Untested tracking is the most common silent failure in onboarding.
- Intake briefing — fifteen minutes with whoever answers the phone, covering the tracking numbers, the source field and what to escalate.
- Mobile check: phone number visible without scrolling and tappable, page loading quickly on mobile data.
Week Four: Campaigns and First Report
Campaigns launched where in scope, pointed at the new pages, with geography and scheduling set to your market rather than to defaults.
Citation audit and first corrections, making name, address and phone consistent everywhere they appear.
The first report, comparing against the week-one baseline. Fourteen days is not long enough to resolve a competitive organic term and is not claimed to be — what it shows is whether the work is real, whether anything is moving, and whether to continue.
Next month's plan: which pages, which tests, which fixes. Two or three specifics rather than a list of everything.
What You Have to Supply
Two to four hours total across the month, and the programme is materially worse without each item.
- The intake conversation — 45 to 60 minutes, and the most valuable time you will spend on the engagement.
- Approval of the site and first content — about 75 minutes, read properly rather than skimmed. You are the only person who can catch a legal error or a claim your state restricts.
- Materials and access — photographs, bar details, logins, fee information if you publish it. About 30 minutes.
- The targeting decision — which matters you want and which you decline. Part of the intake conversation and worth stating separately, because it drives everything downstream.
Signs the Sequence Is Wrong
Content is being written before the baseline exists. The clearest sign. It means nobody has established where you stand or which matters you want, so the content is aimed at an assumption.
Nobody asked how far your clients travel. A targeting radius is being set from a guess.
The site launched without a redirect map over an existing site. The most expensive onboarding error and the hardest to reverse.
Tracking was installed but never tested. Ask whether a test call and a test form were submitted. If not, you may have a month of missing data and not know it.
Nobody spoke to whoever answers the phone. Three of the four coordination mechanisms depend on that person, and they have not been told the programme exists.
Accounts were created under the agency's email. Decided in ninety seconds in week one and expensive to undo later.
Attorney Pro Marketing's onboarding is the sequence above: rankings recorded on day 0 against up to 30 keywords of your own choosing before anything is built, the site built and launched within three days with no setup fee, tracking installed in accounts in your firm's name and tested with a real call and form, the intake briefing included, and the day 14 report before you are billed for that period.
The work is done by Alon Darvish — 17 years in practice, over 5,000 cases filed. Published pricing at $2,500, $3,500 and $4,500 a month, month to month with 30 days' notice, and our onboarding page sets out the step-by-step version.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Nothing should be built. Two things happen: a dated baseline recorded before anything is touched — rankings, traffic, Map Pack position, call volume, indexed pages — and the market and practice intake conversation covering travel radius, courthouse, competitors, languages and which matters you want and decline.
About four weeks: baseline and intake in week one, site build and profile work in week two, launch with redirects plus tracking installation and testing in week three, and campaign launch with the first report in week four.
Two to four hours: the 45 to 60 minute intake conversation, about 75 minutes approving the site and first content read properly rather than skimmed, roughly 30 minutes supplying photographs, bar details and logins, and the decision about which matters you want and which you decline.
Content written before the baseline exists; nobody asking how far your clients travel; a site launched over an existing one without a redirect map; tracking installed but never tested with a real call and form; nobody speaking to whoever answers the phone; and accounts created under the agency's email rather than yours.