What does a full-service law firm marketing company actually do? In a steady month: content written and published, profile posted and reviews answered, search terms reviewed and negatives added, pages fixed on conversion data, citations corrected, and a report built. Roughly 20 to 45 hours depending on tier.
Ask any agency what it did last month and expect a list with dates. This is what that list should look like.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
Month One Is Different
Almost everything durable gets built at the start, which is why month one looks nothing like month seven and why a flat monthly fee front-loads value.
- Baseline recorded and dated before anything is touched — rankings for the target terms, traffic, Map Pack position, call volume, indexed page count.
- Market and practice intake. Travel radius, courthouse, submarkets, competitors, languages, which matters you decline.
- Site built and launched, with a redirect map if it replaces an existing site.
- Tracking installed: analytics, Search Console, conversion goals, per-channel call tracking numbers, then tested with a real call and a real form.
- Google Business Profile claimed or corrected — primary category, every service listed, hours matching the site, real photographs, first posts.
- Campaign construction where paid is in scope: account structure, keyword sets, the negative keyword list, geography, ad copy, scheduling.
- First content published, aimed at the matters you said you want.
- Citation audit and the first corrections.
A Steady Month, Week by Week
- Week 1. Previous month's data reviewed. Search terms pulled and negative keywords added — this is the single most repetitive and most valuable recurring task in paid search. Profile post published. New reviews responded to. First content piece drafted.
- Week 2. Content published and internally linked. Bid and budget adjustments on the paid account. Call recordings reviewed for matter fit and answered-call rate. Profile post. A page fixed on last month's conversion data.
- Week 3. Second content piece written and published. Technical pass — page speed, broken links, schema, crawl errors. Citation corrections. Ad copy test launched. Profile post.
- Week 4. Ranking and Map Pack positions pulled against your chosen terms. Cost per signed case calculated using your signed-case list. Report built. Next month's content and test plan decided. Profile post.
Note what is not on that list: nothing happens weekly that is purely observational. “Monitoring performance” is not a task, and a month that produced no pages, no account changes and no profile activity produced nothing regardless of what the report says.
Where the Hours Go
At a competent labour rate of $75 to $200 an hour, a $2,500 fee buys roughly 13 to 33 hours and a $4,500 fee roughly 23 to 60. Rough allocation in a steady month:
Content: 40 to 50 percent. The largest line, and correctly so — writing a practice-area page at real depth takes hours, not minutes, and it is the work that compounds.
Paid search management: 15 to 25 percent where paid is in scope. Search-term review, negatives, bids, ad tests. Unglamorous and the thing that stops money leaking.
Local and profile work: 10 to 15 percent. Posts, review responses, services, photographs, citations.
Technical and conversion: 10 to 15 percent. Page speed, schema, internal linking, page fixes driven by conversion data.
Reporting and strategy: 5 to 10 percent. Should be the smallest line. An agency spending 30 percent of your fee on reporting is selling you a document.
Asking for Your Own Work Log
You can demand this version of the list for your own account, monthly, and it is the single most useful thing to require.
- Pages created or edited, with URLs and dates. Then open two. A page either exists or it does not.
- Ad account change history. Timestamped, and readable by you directly if the account is in your firm's name.
- Profile activity: posts published with dates, reviews responded to.
- Negative keywords added — a count and a sample. Its absence over a quarter means nobody is reviewing search terms.
- What changed on the site for conversion, and what the before-and-after numbers were.
Any agency can produce that in a day if the work happened. An agency that cannot has told you something more useful than any dashboard.
Attorney Pro Marketing's monthly work is the list above, and the structure makes it checkable rather than reported: the Google Ads account, Google Business Profile, Analytics and Search Console are in your firm's name, so the change history, profile activity and data are yours to read without asking. Monthly Map Pack heatmap and ranking reporting runs against up to 30 keywords of your choosing on every tier, with call tracking and recordings from Growth and a monthly strategy call with Alon at Dominate.
And the work is done by Alon Darvish personally — 17 years in practice, over 5,000 cases filed — so the hours above are senior hours rather than the cheapest available. Published pricing at $2,500, $3,500 and $4,500 a month, month to month with 30 days' notice.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Content written and published, weekly profile posts and review responses, search-term review with negative keywords added, bid and budget adjustments, call recordings reviewed, a page fixed on conversion data, a technical pass for speed and schema, citation corrections, and reporting built against your chosen terms.
Nearly everything durable is built then: a dated baseline before anything is touched, the market and practice intake conversation, the site built and launched with a redirect map if it replaces one, tracking installed and tested with a real call and form, the profile claimed and corrected, campaigns constructed, first content published, and a citation audit.
Roughly: content 40 to 50 percent, since writing a practice-area page at depth takes hours and compounds; paid search management 15 to 25 percent where in scope; local and profile work 10 to 15 percent; technical and conversion work 10 to 15 percent; and reporting and strategy 5 to 10 percent. An agency spending 30 percent on reporting is selling a document.
Five items: pages created or edited with URLs and dates, the timestamped ad account change history, profile posts and review responses with dates, negative keywords added as a count and sample, and what changed on the site for conversion with before-and-after numbers. Any agency can produce it in a day if the work happened.