Should my marketing company provide access to all campaign data? Yes — and access means logins to the four platforms where the data lives, not a dashboard built from them. The dashboard is the agency's interpretation; the accounts are the record.
A dashboard shows you what someone decided to show you. A login shows you what happened.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
The Four Datasets
“All campaign data” sounds expansive and is actually a short, specific list. These four are where everything lives.
- 1. The advertising account. Change history (timestamped, by user), search term reports, spend, conversions, ad copy and structure. The single most informative dataset in the engagement and the one that proves what was done.
- 2. Analytics. Traffic by source, behaviour, conversions, which pages produce. Your historical record, which is why it should be in your account from day one.
- 3. Search Console. Which queries you actually appear for, impressions and clicks per page, crawl errors and index coverage. Free, and the only direct view of how Google sees your site.
- 4. Call tracking. Calls with source, duration, answered or missed, and recordings. The dataset that connects marketing to revenue, and the one most often held by the agency.
Plus the Google Business Profile, which is less a dataset than an asset — and should be owned by your Google account with the agency as a removable manager.
Why a Dashboard Is Not Access
Agency dashboards are not inherently deceptive. They are summaries, and three things get lost in summarising.
You cannot see what is absent. A dashboard shows the metrics someone selected. If search term reports reveal that half the budget went to irrelevant queries, the dashboard simply will not have a panel for that.
You cannot verify work. Change history is the direct record of what was done and when, by whom. No dashboard reproduces it, and it is the item that resolves most performance disputes.
You cannot check the spend. Only the platform shows what was actually paid. A dashboard figure is a number someone typed or mapped, and if the agency is billed by Google and bills you, the dashboard cannot reveal a markup.
The useful framing: a dashboard is the agency's interpretation and the accounts are the record. Have both, and treat the dashboard as a convenience rather than the source.
What an Agency Can Legitimately Withhold
Being fair about this makes the rest of the demand credible, because a firm asking for genuinely everything looks unreasonable and gets refused on all of it.
Internal time records and costs. How many hours they spent and what their staff cost is their business, not yours. You bought an outcome at a published or quoted price.
Proprietary tooling and processes. Internal checklists, templates and tools they built. You can ask what the process is; you cannot demand the software.
Other clients' data. Obviously — and an agency that shows you another client's account is telling you something about how yours is handled.
Aggregated benchmark data, which they may be contractually unable to break out by client.
What is not legitimately withheld: anything in the four datasets above. Those are records of work done on your behalf, with your money, about your firm. “Our process is proprietary” is not an answer to a request for your own search term report.
What to Actually Look At
Access is useless unaccompanied by a habit. Four things, monthly, about fifteen minutes.
- Ad account change history. Were there changes last month? Negative keywords added, bids adjusted, ad tests run? An account with no changes in three months is not being managed.
- Search terms report. The actual queries that triggered your ads. Scan for obviously irrelevant ones — wrong practice area, free, DIY, jobs. Each is money spent on someone who was never a client.
- Search Console queries. What you appear for organically, which is frequently not what anyone intended.
- Call tracking log. Answered versus missed, and listen to two recordings. Fifteen minutes here is worth more than any report.
At Attorney Pro Marketing all four datasets are in your firm's name from day one — Google Ads, Analytics, Search Console and the Google Business Profile, with call tracking and recordings from the Growth tier ($3,500) — and advertising is billed to your firm directly by Google, so the spend record is Google's own invoice rather than our summary of it. Access is not something granted; it is how the accounts were set up.
Monthly Map Pack and ranking reporting runs against up to 30 keywords of your own choosing on every tier, which is the interpretation layer sitting on top of records you can read yourself. Published pricing, month to month with 30 days' notice.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Logins to four platforms: the advertising account with its timestamped change history, search terms, spend and conversions; analytics; Search Console; and the call tracking platform with recordings. Plus the Google Business Profile, which should be owned by your Google account with the agency as a removable manager.
No — a dashboard is a summary and three things get lost. You cannot see what is absent, since it shows only selected metrics. You cannot verify work, because change history is the direct record and no dashboard reproduces it. And you cannot check spend, since only the platform shows what was actually paid.
Internal time records and staff costs, proprietary tooling and internal processes, other clients' data, and aggregated benchmark data they may be unable to break out. What is not legitimately withheld is anything in your own ad account, analytics, Search Console or call tracking.
Four things in about fifteen minutes: the ad account change history, since an account with no changes in three months is not being managed; the search terms report, scanning for irrelevant queries; Search Console queries, which are often not what anyone intended; and the call tracking log, listening to two recordings.