Should I fire my law firm's marketing agency? Fire immediately for two reasons — you cannot see your own accounts, or no baseline was ever recorded. Everything else is worth one documented attempt to fix, because switching has real costs.
Most firms fire an agency for poor results and discover the same results with the next one, because the broken step was never the agency's.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
Two Reasons to Leave Now
These are not performance problems. They are structural problems, and no 90-day plan changes them.
- You cannot access your own accounts. If the Google Ads account, Google Business Profile or analytics are held in the agency's name and you are refused admin access, then every month you stay increases what you lose when you leave. The conversion history, the review history and the analytics baseline all stay behind. Waiting makes the exit more expensive, not less.
- No baseline was ever recorded. If nobody wrote down where your rankings, traffic and call volume stood before work began, performance cannot be demonstrated or disproved. You are now eleven months into an engagement that cannot be assessed, and month twenty-three will be the same.
On the first point specifically: ask once, in writing, for admin access to each account by name. A straightforward yes resolves it. Anything else is your answer, and our page on agencies refusing account access covers the recovery routes.
Three Worth One Documented Attempt
Results are flat. Before concluding it is the agency, separate the steps. Are rankings flat, or are rankings fine and calls flat, or are calls fine and signings flat? Only the first is squarely theirs. A firm that fires an agency over a signing problem hires a new agency and gets the same signing problem.
Communication is poor. Often an account reassignment or understaffing rather than a company-wide failure, and sometimes fixable by escalating once to whoever sold you the engagement. Worth one attempt because the alternative costs you a migration.
The fee has risen without the scope changing. Raise it directly and ask for the scope-and-hours summary for the last three months. Frequently a renewal escalator nobody mentioned, and it is negotiable.
In each case: one conversation, a written 90-day plan with a named measure and a date, and a stated consequence. If the measure is missed, you have a documented basis for leaving rather than a feeling.
The Thing to Check Before You Make the Call
Pull your tracked-call report and count two numbers: how many calls went unanswered, and your median time to return a form submission.
At many solo and small firms the unanswered rate runs 20 to 40 percent, because hearings and client meetings occupy exactly the hours when people call. If that is your number, your marketing may be working and you are losing the output at the last step. Firing the agency does not recover a single one of those calls.
What Switching Actually Costs
Being honest about this is what makes the decision rational rather than emotional.
- Thirty to sixty days of momentum. Onboarding, access, discovery. Paid campaigns can restart quickly; organic work pauses.
- Ad account conversion history, if the account is not yours. The next agency starts from zero on bidding data, which costs weeks of efficiency.
- Ranking risk if the site moves. A migration without a complete redirect map is the single most common cause of a ranking collapse.
- Your own time. Selecting, onboarding, and relearning somebody's reporting.
Which is why the two immediate reasons are the ones they are: both make staying more expensive than switching, and both get worse every month.
If you do move, the structure worth looking for is the one that prevents this decision from being hard again. Attorney Pro Marketing registers your domain, website files, content, Google Ads account and Google Business Profile in your firm's name from day one, so the next exit after this one costs you nothing. Pricing is published — $2,500, $3,500 and $4,500 a month. Terms are month to month with 30 days' notice and no cancellation fee. And your rankings are recorded on day 0 with the movement reported on day 14, before you are billed for that period — which is the baseline problem solved on the first day rather than discovered in month eleven.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Two situations. If you are refused admin access to your own Google Ads account, Google Business Profile or analytics, every month you stay increases what you lose on exit. And if no dated baseline was ever recorded, performance cannot be assessed in either direction now or ever.
Your own answered-call rate and median response time to form submissions. At many small firms 20 to 40 percent of calls go unanswered because hearings occupy the hours people call. If that is your number, the marketing may be working and you are losing it at the last step — which a new agency will not fix.
Thirty to sixty days of momentum during onboarding and discovery; the ad account's conversion history if the account is not in your name, which costs the next agency weeks of efficiency; ranking risk if the site moves without a complete redirect map; and your own time selecting and onboarding.
One documented conversation with a written 90-day plan naming a specific measure, a date and a consequence. Separate the steps first — rankings, calls, signings — since only rankings and clicks are squarely the agency's. If the measure is missed you then have a documented basis for leaving rather than a feeling.