How often should my marketing agency meet with me? A proper review quarterly, a short monthly written update, and immediate contact when something breaks — standing monthly meetings mostly consume the hours you are paying for the work.
A thirty-minute monthly call across a year is six hours of your fee spent on a meeting about the fee.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
Cadence by Stage
The right frequency changes as the engagement matures, and a single standing cadence is wrong at both ends.
- Month 1 — weekly, briefly. The build phase has decisions in it: site approval, content direction, which matters you want, what you decline. Fifteen minutes a week beats one long meeting.
- Months 2–3 — fortnightly or monthly. Early data arriving, first adjustments. A short call to review what the first numbers say.
- Months 4 onward — monthly written, quarterly call. Steady state. A one-page update monthly and a real conversation every three months.
- Any time something changes — immediately. A ranking drop, a tracking break, a competitor entering, a decision needed. This is the access that actually matters and it is not a meeting.
Why Monthly Meetings Are Mostly Theatre
Three reasons, and none of them is that communication does not matter.
The data has not moved enough. Organic work resolves over months and ranking data is noisy week to week. A thirty-minute monthly meeting about a programme whose signal emerges over quarters fills itself with whatever is available, which is usually impressions.
It consumes the hours you are paying for. At a $3,500 fee buying roughly 18 to 46 hours, a monthly meeting plus its preparation and follow-up is one to two hours — three to eight percent of the work you bought, spent on a meeting about the work.
It creates pressure to show something. An agency that must present monthly starts optimising for presentable movement rather than for cost per signed case. That is a real and under-discussed distortion: the metric that is easiest to move by month-end is rarely the one that matters.
The honest version is that a monthly meeting usually serves the agency's retention more than your programme. Which is not sinister — it is simply not the thing you are paying for.
What a Quarterly Review Should Cover
Four items, forty-five minutes, and it should produce a decision rather than an update.
- Cost per signed case, by channel, across the quarter. The number the engagement is judged on, calculated from your signed-case list rather than estimated.
- Rankings against your chosen terms versus baseline, across three months rather than one — which is long enough for the trend to be real.
- Reallocation decision. Which channel is producing and whether budget should move toward it. This is the item that justifies the meeting, and it is the one most quarterly reviews skip.
- The next quarter's plan, with two or three specific priorities rather than a list of everything.
If a quarterly review does not end in a decision — move budget, change targeting, build these pages, fix this page — it was an update that took forty-five minutes.
The Thing That Matters More
Cadence is the wrong thing to negotiate. What actually matters is whether you can reach the person doing the work when something changes.
A ranking drop, a tracking break after a site change, a competitor entering your auction, a call recording that reveals a targeting problem — these happen on their own schedule, and a standing monthly call is exactly the wrong mechanism for them. Three questions worth asking instead:
“Who do I email when something looks wrong, and what is the response time?” A name and a number of hours.
“Will you contact me if something breaks, or wait for the monthly call?” The right answer is immediately, and a surprising number of agencies default to the meeting.
“Is the person I would email the person doing the work?” Because an account manager relaying a question adds a day to every exchange.
At Attorney Pro Marketing the person you contact is Alon Darvish, who does the work — so there is no relay and nobody to escalate past. The structure is monthly Map Pack heatmap and ranking reporting on every tier, email support within one business day at Foundation ($2,500), priority email and phone support at Growth ($3,500), and a monthly strategy call with Alon at Dominate ($4,500) for firms that want the standing conversation.
Published pricing, month to month with 30 days' notice, and the day 14 report before you are billed for that period — which is the first review and arrives earlier than any meeting cadence would produce.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Weekly briefly in month one while build decisions are being made, fortnightly or monthly in months two and three, then a monthly written update with a quarterly call from month four. Plus immediate contact whenever something changes, which matters more than any standing cadence.
Mostly not, for three reasons: organic data has not moved enough in four weeks to produce thirty minutes of new information; the meeting plus preparation consumes three to eight percent of the hours you bought; and it pressures the agency to optimise for presentable movement rather than cost per signed case.
Four items in forty-five minutes: cost per signed case by channel across the quarter, rankings against your chosen terms versus baseline across three months, a reallocation decision about which channel gets more budget, and two or three specific priorities for the next quarter. It should end in a decision, not an update.
Access when something changes. A ranking drop, a tracking break after a site change or a competitor entering your auction happens on its own schedule. Ask who you email, what the response time is, whether they will contact you immediately rather than waiting for the monthly call, and whether that person does the work.