How do I transition to a new law firm marketing agency without disrupting leads? Overlap, do not hand over. Keep every existing channel running while the new setup is built in parallel, then cut over one channel at a time with the phones last.
Lead flow breaks when something is switched off before its replacement is proven. Sequence it so that never happens.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
The Governing Principle
One rule governs every decision in a transition: nothing is switched off until its replacement is live and tested.
Almost every disrupted transition traces to a violation of that rule, usually to save one month of overlapping fees. The arithmetic is unforgiving — one month of double fees against two to six weeks of reduced lead flow, in a practice where a single signed matter can be worth more than the entire overlap.
Phase One: Build in Parallel (Weeks 1–3)
Everything existing keeps running. The new agency builds alongside it, and nothing visible to a prospect changes yet.
- The new site on a staging URL, not your domain. Reviewed and approved before it goes anywhere near the live address.
- The redirect map prepared — every current URL beside its new destination, as a spreadsheet you can read. Prepared now, verified at cutover.
- New tracking numbers provisioned and forwarding to your line, tested with real calls, but not yet published anywhere.
- Campaigns rebuilt in your own ad account, paused. Your account, your card, in your firm's name.
- Analytics and Search Console verified on your accounts, collecting in parallel with whatever exists.
- The baseline recorded. Rankings, traffic, Map Pack position and call volume, dated, before anything changes. This is the line you will judge the new agency against.
Nothing in this phase is visible to a prospective client, which is the point. If the transition fails here, you have lost nothing.
Phase Two: Cut Over in Order (Week 4)
One channel at a time, in this order, with a pause between each. Not all on one afternoon.
- Google Business Profile first. Lowest risk and fastest to recover if something is wrong. Transfer primary ownership to your Google account, confirm the information is identical to the new site's, and add the new agency as a manager.
- Paid campaigns second. Launch the new campaigns in your account, confirm impressions and clicks are flowing, then pause the old ones. For a day or two you are running both — budget them accordingly and accept the small overlap.
- The website third, with redirects live at the same moment. Not an hour later. Then immediately test: run your saved URL list and confirm every old URL resolves to its intended destination. Fix any that do not, that day.
- Tracking and conversions fourth. Submit a test form, place a test call, confirm both register. A site that is live with broken tracking looks like a lead collapse and is not one.
- Phone numbers last. See below, because this is where real leads are actually lost.
The Phone Numbers
This is the step that most often costs real matters, and it is almost entirely avoidable.
Do not let the old tracking numbers be cancelled. They are printed on directory listings, old pages, review sites, saved contacts and documents you have forgotten about. Keep them forwarding to your line for at least 90 days. If the subscription belongs to the outgoing agency, ask for the numbers to be ported to yours, or pay to keep them alive for the period — it is a small cost against an unknowable number of calls.
Keep your main published number unchanged throughout. It should appear on the Google Business Profile and the new site exactly as before. Changing a law firm's published number during a migration is the one change with no upside.
Tell whoever answers the phone what is happening, and on what date. They are the first people who will notice a problem, and they are usually the last to be told there was a change.
Phase Three: The First 30 Days After
- Days 1–3: watch for 404s. Search Console reports them. Each one is a page losing its accumulated authority, and each is fixable in minutes if caught.
- Week 1: confirm leads are arriving. Not just that tracking is recording them — ask the person answering the phone.
- Week 2: compare against the baseline. Rankings and traffic. Expect noise; look for a step change rather than a wobble.
- Week 4: remove the old agency's access from every account. Routinely forgotten, and it leaves a former vendor with admin rights on your advertising and your profile.
- Day 90: retire the old tracking numbers, and not before.
Attorney Pro Marketing is built for this sequence specifically. The site is built and launched within three days with no setup fee, which keeps the overlap short and cheap, and your rankings are recorded on day 0 before launch — the baseline and the migration safety line in one document, with the movement reported on day 14 before you are billed for that period.
Campaigns are built in your own Google Ads account, billed to your firm directly by Google, and the Google Business Profile is owned by your Google account with us as a removable manager. Call tracking with recordings from the Growth tier means a broken number is visible within hours rather than discovered in a monthly report. Published pricing at $2,500, $3,500 and $4,500 a month, month to month with 30 days' notice.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Run both setups in parallel for two to four weeks and switch nothing off until its replacement is live and tested. Build the new site on a staging URL, prepare the redirect map, provision new tracking numbers, and rebuild campaigns in your own ad account — all before anything visible to a prospect changes.
Google Business Profile first as the lowest risk, paid campaigns second with a day or two of overlap, the website third with redirects live at the same moment and tested immediately against your saved URL list, tracking and conversions fourth with a test form and test call, and phone numbers last.
Keep them forwarding to your line for at least 90 days rather than letting them be cancelled — they are printed on directory listings, old pages, review sites and saved contacts. If the subscription belongs to the outgoing agency, ask for the numbers to be ported or pay to keep them alive for the period.
404 errors in Search Console on days one to three, since each is a page losing authority and each is fixable in minutes. Confirm leads are arriving in week one by asking whoever answers the phone. Compare against the baseline in week two. Remove the old agency's account access in week four. Retire old tracking numbers at day 90.