How do I replace my law firm's marketing company? Secure your assets first, select second, overlap third, give notice last — because every item of leverage you have disappears the moment you announce you are leaving.
The single most common mistake is giving notice first. Do everything else before that conversation.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
The Order That Matters
Firms usually run this backwards — notice first, because it feels decisive, then scramble for access to accounts that are suddenly harder to obtain.
Every piece of leverage you hold exists before you announce you are leaving. A routine request for a site export from a current client is administrative; the same request from a departing client is a negotiation. So the sequence is: secure, select, overlap, notice.
Phase One: Secure Your Assets
All of this is a normal request from a current client, and none of it signals anything.
- Verify the domain. Run a public WHOIS lookup on your own domain and confirm your firm is the registrant. Log into the registrar account yourself.
- Request a full site export. Files, content, images. Frame it as a routine backup. Keep the copy regardless of what you decide.
- Crawl your own site and save the URL list. This becomes the left-hand column of any redirect map and you want it independent of anyone.
- Confirm account access by name: admin on Google Ads, owner on the Google Business Profile, admin on Analytics and Search Console. Verify you can log in without help.
- Export historical data. Analytics, Search Console queries, ranking history, call records. This is your baseline for judging whoever comes next.
- Screenshot current rankings on your main terms, dated. Crude and free, and it settles arguments later.
If any of these is refused, you have learned something more important than anything in the next three phases — and our page on agencies withholding account access covers the recovery routes.
Phase Two: Select on Structure, Not Promises
You have just lived through the consequences of whatever you failed to check last time. Use that.
- Published pricing or an early written quote. Removes the sales process from the comparison.
- Short term, short notice, no termination fee. So this decision is cheap to revisit.
- Asset ownership in writing, asset by asset. Domain, site files, content, ad account, Google Business Profile — named separately, because they are frequently held differently.
- A named person, with their background. Not a team description.
- A baseline commitment. They will record where you stand before touching anything, and send it to you.
- A redirect map commitment if a rebuild is involved. Ask for it as a spreadsheet before launch.
Ask each candidate what they would do in the first 30 days, in writing. An agency with a system answers quickly because the answer already exists.
Phase Three: Overlap
Two to four weeks of paying both is almost always cheaper than a gap, and it is the phase firms skip to save one month's fee.
What the new agency does during the overlap: builds the new site on a staging URL, prepares the redirect map, sets up tracking and call numbers, takes a baseline, and builds the campaigns ready to launch.
What stays running: everything. The current site, the current campaigns, the current phone numbers. Nothing is switched off while the replacement is unproven.
The cutover itself: new site live, redirects in place and verified, new tracking numbers live with the old ones forwarding, campaigns transferred to your own ad account. Then, and only then, the old arrangement ends.
Note the ordering inside the cutover: redirects verified before anything else, because that is the step with permanent consequences.
Phase Four: Notice
Short, factual, in writing, and last.
Read the termination clause first — notice period, how notice must be delivered, whether there is an automatic renewal date approaching, and what if anything leaving costs. Then send written notice that cites the clause and the effective date, and keep it unemotional. You may need a cooperative final month.
Request in the same message: final invoice, confirmation of what has been transferred, and removal of their access from your accounts on the effective date. That last item is routinely forgotten and leaves a former vendor with admin rights on your advertising.
Attorney Pro Marketing is built for firms at exactly this point. The site is built and launched within three days with no setup fee, which makes the overlap short. Your rankings are recorded on day 0 before launch — that is both the baseline and the migration safety line — and the movement is reported on day 14 before you are billed for that period. Everything is registered in your firm's name from the first day: domain, site files, content, Google Ads account, Google Business Profile. Published pricing at $2,500, $3,500 and $4,500 a month, month to month with 30 days' notice and no cancellation fee — so if you ever replace us, phase one takes you about four minutes.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Secure, select, overlap, notice. Secure your domain, site export, account access and historical data while a request is still routine; select a replacement on structure rather than promises; overlap the two for two to four weeks so the new site and tracking exist before anything is switched off; and give notice last.
Because every item of leverage you hold exists before you announce you are leaving. A request for a site export from a current client is administrative; the same request from a departing client is a negotiation. Firms that give notice first spend the following weeks chasing access to their own accounts.
Usually yes, for two to four weeks. Paying both briefly is almost always cheaper than a gap. During the overlap the new agency builds on a staging URL, prepares the redirect map, sets up tracking and takes a baseline, while everything existing keeps running until the replacement is proven.
Cite the termination clause and the effective date, and keep it unemotional since you may need a cooperative final month. Request the final invoice, written confirmation of what has been transferred, and removal of their access from your accounts on the effective date — that last item is routinely forgotten.