How do I find a better marketing company for my law firm? Turn your own failure into the shortlist criteria — then verify each candidate's structure in a browser before any call, because the facts that matter are published or they are not.
A firm that has been through one bad engagement is better equipped to buy the next one than anybody reading reviews.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
Write the Specification From the Failure
Before looking at anyone, spend fifteen minutes writing down precisely what went wrong. Not “it did not work” — the mechanism. Each item becomes a requirement, and this document is worth more than any list of top agencies.
- No baseline was recorded → a dated baseline, sent to me as a document, before any work begins.
- I could not take the website → standard portable code, domain and files in my firm's name, content assigned not licensed.
- I could not see my own accounts → Google Ads, Business Profile, Analytics and Search Console in my name, with them as a removable manager.
- The person who sold me vanished → a named individual doing the work, with their background stated.
- The real cost kept moving → published pricing, media billed to me directly by the platform, no setup fee, no renewal escalator.
- I was locked in while it failed → month to month, short notice, no termination fee.
- I never knew which channel worked → per-channel call tracking with recordings from day one.
Notice that every requirement on that list is a structural fact rather than a promise about results. That is deliberate: structural facts can be verified before you buy, and promises cannot.
Verify Before You Contact Anyone
Most of the specification can be checked in a browser, which means you can disqualify candidates before spending an hour on a call.
- Is pricing published? On the site, with figures. Not “contact us for a quote”.
- Are the contract terms stated? Term length, notice period, cancellation fees. An agency confident in its terms says them out loud.
- Is there a named individual? Look for a person with a biography, not a team page of stock photography.
- Do they work with law firms only? Check whether the case studies and content are legal or whether law firms are one vertical among nine.
- Look at a client site's source. View the page source of a site they built. A proprietary platform usually announces itself in the code, and that tells you about portability before anyone discusses it.
- Read two of their content pages. Could they have been written by someone who has never handled a legal matter? For practice-area content, that distinction decides whether the pages will rank for the queries that matter.
Where to Look
Lawyers you know, specifically ones who have left an agency. The most candid source available. Ask who they left and why, which is more informative than who they recommend.
Bar association practice-management advisors. They hear from firms when things go wrong, take no vendor money, and have no incentive in either direction.
Practitioner communities and listservs. Lawyers warning other lawyers. Candid, unindexed, and absent from any directory.
Search the way your clients do. An agency that cannot rank for its own terms is selling a service it has not demonstrated on itself. Not decisive — some excellent agencies grow entirely by referral — but worth noting.
Be sceptical of “best agency” listicles. Many are paid placements or affiliate content. Check whether the site discloses commercial relationships, and treat a ranked list without disclosure as advertising.
Five Questions, Asked With the Same Wording
Shortlist three and send all three the identical email. Identical wording is what makes the answers comparable, and comparability is the whole point.
- “What is the monthly fee, and what is included at that fee?”
- “Write out what happens in the first 30 days, as a sequence.” An agency with a system answers quickly because it already exists.
- “Confirm in writing who will own the domain, the website files, the content, the Google Ads account and the Google Business Profile.” Asked separately, because they are often held differently.
- “Who personally does the work, and what is their background?”
- “May I speak with two clients who left you?” The most informative question available, because the answer cannot be curated.
Then compare the three replies side by side. Speed, specificity and willingness to commit in writing will sort them faster than any proposal deck.
Against that specification, Attorney Pro Marketing's position is checkable before you make contact: pricing published at $2,500, $3,500 and $4,500 a month; month to month, 30 days' notice, no cancellation fee, no setup fee; standard portable code with your domain, site files, content, Google Ads account and Google Business Profile in your firm's name; advertising billed to your firm directly by Google with no markup; a named individual — Alon Darvish, a former attorney of 17 years who filed over 5,000 cases — doing the work; law firms only; and a day 0 baseline with a day 14 report before you are billed for that period.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Write down exactly what failed — no baseline, no portability, no account access, no named person, moving costs, lock-in, no attribution — and convert each into a requirement. Every item on that list is a structural fact that can be verified before you buy, unlike a promise about results.
Six things: whether pricing is published with figures, whether contract terms are stated, whether a named individual with a biography does the work, whether they serve law firms only, what a client site's page source reveals about platform portability, and whether their content reads as written by someone who has handled legal matters.
Lawyers you know who have left an agency, asking who they left and why; bar association practice-management advisors, who hear from firms when things go wrong and take no vendor money; practitioner communities; and searching as your clients do. Treat ranked “best agency” lists without commercial disclosure as advertising.
Send all candidates identical wording so answers are comparable: the monthly fee and what it includes; the first 30 days written as a sequence; written confirmation of who owns the domain, site files, content, ad account and Google Business Profile separately; who personally does the work; and whether you may speak with two former clients.