How do I compare two law firm marketing agencies? Put both on the same five lines — total monthly cost, who does the work, contract term, what you keep, and what counts as failure. Most proposals are written to prevent exactly that comparison.
If one proposal quotes $4,000 all-in and the other quotes $2,000 plus media, you are not looking at two prices. You are looking at one price and a question.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
Why Two Proposals Are So Hard to Compare
Not usually by accident. Agencies differentiate partly by making their offering hard to put side by side with anyone else's — different bundles, different names for the same work, different treatment of advertising spend, different contract lengths. The result is two documents that cannot be read against each other without being rewritten first.
The most common distortion is media. One agency quotes $4,000 including $2,000 of ad spend. Another quotes $2,500 plus media billed separately. The second looks cheaper and may cost more. Until you separate management fee from media on both, you are comparing nothing.
The Five-Line Normalisation
Rewrite both proposals onto this grid before you form an opinion.
- 1. Total monthly cost, split. Management fee and advertising spend as separate numbers. Who bills the media — the agency or Google directly to you?
- 2. Who does the work. A name, their legal experience, and how many other accounts they carry.
- 3. Contract term and exit. Length, notice period, early termination cost.
- 4. What you keep. Domain, website files and content, Google Ads account, Google Business Profile. Each one separately, in writing.
- 5. Stated failure condition. What result, by what date, would mean this did not work.
Four of those five can be filled in from the proposal and the agency's own website. The fifth requires asking, and it is the line where most proposals go quiet.
When They Come Out Even
If both agencies normalise to a similar place, the tie-breakers in order of usefulness:
Who you would be dealing with weekly. Meet them, not the person selling. Ask what they would do in your first thirty days and listen for specificity.
Whether either recorded a baseline before pitching. An agency that pulled your current rankings before the meeting has done work before being paid. One that has not is proposing from a template.
What each says you should not do. A proposal recommending everything is a catalogue. One that explicitly rules something out has a point of view.
What happens at month three. Ask both the same question and compare the honesty rather than the optimism.
Running the Test on Attorney Pro Marketing
Because the test is only fair if we submit to it:
- Total monthly cost: $2,500, $3,500 or $4,500 management fee, published. Advertising spend billed to your firm directly by Google, no markup through us, so you see every dollar.
- Who does the work: Alon Darvish, who practised bankruptcy law for 17 years and filed more than 5,000 cases.
- Term: month to month, 30 days' notice, no termination fee.
- What you keep: domain, content, Google Ads account and Google Business Profile all in your firm's name with us as manager. The profile work stays with you regardless.
- Failure condition: rankings recorded on day 0, reported on day 14. If the movement does not justify continuing, you owe nothing for that period.
Put any other proposal next to that on the same five lines. That comparison is the entire reason we publish the terms.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Comparing headline prices that treat advertising spend differently. One agency quoting $4,000 including $2,000 of media and another quoting $2,500 plus media are not two prices — the second may well cost more. Separate the management fee from the media on both before forming any view.
Total monthly cost with management fee and media split out and a note of who bills the media; who specifically does the work, their legal experience and their other account load; contract term, notice period and early termination cost; what you keep on exit, itemised; and the stated failure condition — what result by what date would mean it did not work.
Meet the person who would handle your account weekly, not the one selling. Check whether either recorded your current rankings before pitching, which shows work done before payment. See whether either proposal rules anything out, since a proposal recommending everything is a catalogue. And ask both what happens at month three, comparing honesty rather than optimism.
It is cleaner separated, and billed to your firm directly by Google rather than passing through the agency. That makes the media half verifiable rather than reported, and it lets you calculate your true cost per signed case, which is impossible when the two are bundled into a single figure.