Can I terminate my law firm marketing contract early? Usually yes — and the cost is set by four clauses: term, notice, termination fee and automatic renewal. Read the termination provisions before the services schedule, because that is the part being tested.
You are better placed to read this agreement than almost any other client the agency has. The answer is in the document, not in the conversation.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
Four Clauses to Read First
Read the termination provisions before the services schedule. The schedule describes the relationship when things go well, which is not the situation you are in.
- 1. The term, and whether it has already renewed. Check the commencement date against today. Many firms discover they are eight months into a second twelve-month term they never actively agreed to.
- 2. The notice period, and how notice must be delivered. Thirty days is common; sixty and ninety exist. Some agreements require written notice to a specific address, and email to your account manager will not satisfy that.
- 3. The termination fee or remaining-balance provision. Three patterns: no fee, a stated fee, or the remaining balance of the term in full. The third is effectively a prepayment and it is the one worth checking carefully.
- 4. Automatic renewal and its notice window. A renewal requiring 90 days' notice before the anniversary is a deadline most firms miss. Find the anniversary date and work backwards.
Also note what happens to the assets on termination — usually in a separate intellectual property or transition clause. A clean exit on fees is worth less than it looks if the website goes dark and the ad account stays behind.
The Cure Provision
Many services agreements include a provision allowing either party to terminate if the other fails to perform and does not remedy the failure within a stated period after written notice. This is the clause worth looking for, because it can change the cost of leaving.
Whether it helps you depends entirely on what the agreement actually promised. Deliverables are enforceable: so many pages a month, the site live by a date, weekly profile posts. Outcomes usually are not, because competent agreements do not promise rankings. So a cure notice alleging “poor results” generally goes nowhere, while one documenting that four of twelve contracted pages were delivered across six months is on much firmer ground.
Which is why the monthly discipline matters: a documented record of what was and was not delivered is what turns a grievance into a position. Nothing here is legal advice on your particular agreement, and your own reading of your own document governs — but you are unusually well equipped to do that reading.
Practical Positions Short of a Dispute
Most of these end without anyone invoking anything, and four approaches do most of the work.
Ask what it costs to leave, plainly. Often less than the document implies, because an agency would rather have a clean exit than a dispute with a lawyer. Ask for the figure in writing.
Offer a wind-down instead of a walk-out. Paying out two months at a reduced scope while you transition is frequently acceptable to both sides and cheaper than the stated fee.
Trade the exit for cooperation. What you need most is a site export, account transfers and a redirect map. Agreeing to pay the notice period in full in exchange for documented cooperation on all three is usually a good trade, because the assets are worth more than the fee.
Stop the advertising immediately if the card is yours. Separate from the agreement: if Google bills your firm's card, you can stop the media spend today regardless of the notice period. That is often the largest number on the invoice.
After You Give Notice
- Secure the assets first — before the notice, not after. Site export, account access, data exports, URL list. Cooperation is cheaper while you are a client.
- Deliver notice exactly as the clause requires, to the address and in the form specified, and keep proof of delivery.
- Request written confirmation of the effective date, the final invoice amount, and what will be transferred.
- Remove their access on the effective date. Routinely forgotten, and it leaves a former vendor with admin rights on your advertising and your profile.
- Keep the tone neutral. You may need a cooperative final month more than you need to be right.
Attorney Pro Marketing has none of this to read: month to month, 30 days' written notice, no cancellation fee, no setup fee, no automatic annual renewal. Your domain, website files, content, Google Ads account and Google Business Profile are in your firm's name from the first day, so an exit is a notice email rather than a transition project, and advertising is billed to your firm directly by Google, so you can stop the media yourself at any time. Published pricing at $2,500, $3,500 and $4,500 a month.
Our page on why we work without long-term contracts sets out the reasoning.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Usually, at a cost the agreement states. Read four clauses: the term and whether it has already auto-renewed, the notice period and the required method of delivery, the termination fee or remaining-balance provision, and any automatic renewal with its notice window.
A clause permitting termination where one party fails to perform and does not remedy the failure within a stated period after written notice. Whether it helps depends on what was promised: deliverables such as pages per month are enforceable, while outcomes such as rankings generally are not promised in competent agreements.
Secure your assets first — site export, account access, data exports and your own URL list — because cooperation is cheaper while you are still a client. Then deliver notice exactly as the clause requires, to the specified address and in the specified form, and keep proof of delivery.
If Google bills your firm's card directly, yes — you can stop the media immediately regardless of the agreement's notice period, and that is often the largest number on the invoice. If the agency is billed and re-bills you, the spend is governed by the agreement instead.