Can I switch marketing agencies without losing my Google rankings? Yes — rankings follow the pages, not the agency. The risk is not switching; it is a site rebuild without a complete URL-to-URL redirect map, which is the most common cause of a ranking collapse in this industry.
Changing who manages your marketing costs you nothing in rankings. Changing your URLs without redirects can cost you years.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
Rankings Follow Pages, Not Agencies
This is the reassuring part and it is worth being precise about. Google ranks URLs. Your accumulated position reflects your domain's history, your pages' content, the links pointing at them and your Google Business Profile's signals.
None of that is held by your agency. Change who manages the work, leave the site exactly as it is, and your rankings do not move — the following week looks like the previous one. Agencies sometimes imply otherwise during a retention conversation, and it is not true of the rankings themselves.
What is true is that the work stopping has a cost over time. Paid campaigns stop the day the budget stops. Organic position decays slowly without maintenance as competitors keep publishing. But that is a gradual drift over months, not a collapse, and it is a reason to move promptly rather than a reason to stay.
Where the Real Risk Is
The risk is the rebuild. A new agency frequently wants a new site, and a new site means new URLs.
- No redirect map. Old URLs return 404 and the authority they had accumulated is not passed anywhere. This is the big one.
- Content dropped. A rebuild with fewer pages loses the rankings of every page that disappeared, including ones nobody thought mattered.
- Everything redirected to the homepage. A common shortcut. Google largely treats a mass redirect to the homepage as a soft 404, so the authority is not transferred.
- Search Console and analytics history lost. Not a ranking factor, but you lose the ability to diagnose anything and the baseline that proves what you had.
The Redirect Map
One document, and it is the difference between a safe migration and an expensive one. Insist on it before the new site goes live, not after.
- A complete list of current URLs. Every page, including old blog posts and pages you have forgotten. A crawl produces it in minutes.
- The new URL for each one, in a column beside it. Every row needs a destination.
- Permanent 301 redirects, not 302 temporary ones and not meta refreshes.
- Page-to-equivalent-page mapping. A page about one practice area redirects to the new page about that practice area, not to the homepage.
- A post-launch verification pass. Test the list after launch and confirm every old URL resolves to its intended destination.
Ask for the map as a spreadsheet you can read. An agency that produces it the same day knows what it is doing; one that explains why it is unnecessary has told you something important.
A Pre-Switch Checklist
Do all of this before giving notice, while you still have cooperation.
- Confirm the domain is registered to your firm, in a registrar account you can log into. Check it yourself with a public WHOIS lookup.
- Take a full export of the site. Files, content, images. Keep a copy regardless of what happens next.
- Crawl your own site and save the URL list. This becomes the left-hand column of the redirect map, and you want it independent of anyone else.
- Secure your Google accounts. Admin on the Google Ads account, owner on the Google Business Profile, admin on Analytics and Search Console. Verify you can log in without their help.
- Export your historical data from Analytics and Search Console. Rankings, traffic and query data — your baseline for whatever comes next.
- Screenshot your current positions for your main terms, dated. Crude, free, and it settles arguments later.
If the Site Is Not Portable
If the site is on the agency's proprietary platform, switching means rebuilding, and the redirect map becomes essential rather than advisable. Two things make that survivable:
Preserve the URL structure where you can. If the new site can use the same paths, the migration risk largely disappears.
Keep the content. Copy every page's text before you lose access, even if the design changes completely. The words are a substantial part of why the pages rank.
Our page on what happens to your website when you stop paying covers the three possible outcomes and how to tell which applies to you.
Attorney Pro Marketing builds on standard, portable code with the domain, hosting, website files and content registered in your firm's name, and your Google Ads account and Google Business Profile in your name too — so a future switch away from us is a management change rather than a migration. The site is built and launched within three days with no setup fee, and your rankings are recorded on day 0 before anything goes live, which doubles as the migration baseline. Published pricing at $2,500, $3,500 and $4,500 a month, month to month with 30 days' notice.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
No, as long as the site does not change. Google ranks URLs, and your position reflects your domain's history, your pages' content and the links pointing at them — none of which your agency holds. Change management and leave the site alone and rankings do not move.
A site rebuild without a complete redirect map. Four specific failures: old URLs returning 404 so their authority passes nowhere; pages dropped in the rebuild; everything redirected to the homepage, which Google largely treats as a soft 404; and Search Console and analytics history lost, removing your ability to diagnose anything.
A spreadsheet listing every current URL beside its new destination, implemented as permanent 301 redirects, with each page pointing to its equivalent page rather than to the homepage. Insist on it before the new site launches, and verify after launch that every old URL resolves as intended.
Six things while you still have cooperation: confirm the domain is registered to your firm via a WHOIS lookup, take a full export of the site files and content, crawl and save your own URL list, secure admin or owner access on your Google accounts, export your Analytics and Search Console history, and screenshot your current rankings with the date.