Can a new marketing agency fix mistakes made by my previous agency? Most damage is repairable — thin content, a bad site, a mismanaged ad account, a neglected profile. Three things are not fully recoverable: lost conversion history, lost historical data, and time.
Separate repairable from permanent before you set a timeline, because the permanent items are the ones that make month one slower than you expect.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
What Is Repairable
- Thin or templated content. Rewritten properly, pages recover and improve. Nothing about having had bad content prevents good content from ranking later.
- A badly built site. Slow, poorly structured, bad on mobile. Rebuild or repair, with a redirect map if URLs change.
- A badly structured ad account. Rebuilt properly — though see the note below about conversion history, which is the part that does not come back.
- A neglected Google Business Profile. Categories, services, hours, photographs, posts and review responses can all be brought current, and local work typically responds within weeks.
- Broken or missing tracking. Installed properly from today. You cannot recover the data you never collected, but you can stop losing more.
- A botched migration. Usually recoverable by implementing the redirects that should have existed, even months later. Slower than doing it correctly at the time, and it works.
- Inconsistent citations. Name, address and phone mismatches across directories, cleaned up systematically.
What Is Not Fully Recoverable
Three things, and being honest about them is what makes a repair timeline realistic.
Ad account conversion history. If the Google Ads account stays in the agency's name, you lose the accumulated learning that makes bidding efficient. A new account starts cold and takes weeks to months to reach comparable efficiency. This is the single most expensive permanent loss in most switches, and it is why securing the ad account matters more than firms expect.
Historical analytics and Search Console data. If tracking was never installed or the property belonged to the agency, that period is gone. You lose your baseline — which matters mostly because it is how you would have proved what you had.
Time. Eighteen months of a programme that did nothing is eighteen months your competitors spent publishing and accumulating. That gap is real and closing it takes time rather than money.
The Harder Cases
Three situations that are fixable but slower, and worth identifying early because they change the first quarter's plan.
Purchased or spam links. If a previous agency bought links, your profile may contain large volumes from unrelated or automated sites. Google largely discounts these automatically, and where there is a real problem the remedies are disavowal and, where possible, removal. Diagnosis comes first: a backlink review tells you whether this is a real issue or a cosmetic one.
Manual action or a ranking collapse with a date. Check Search Console for a manual action notice, which states what the issue is. A collapse with no notice is more often a migration failure or an algorithm update, and the fix differs accordingly.
Duplicate or scaled content. Where an agency published many near-identical pages differing only by city name, the remedy is consolidation and rewriting rather than addition. Counter-intuitively, a site frequently improves by having pages removed.
A Realistic Repair Timeline
- Weeks 1–2: diagnose and baseline. Crawl the site, review the link profile, check Search Console for notices, audit the profile and the ad account, and record where everything stands. Nothing is fixed yet and this phase is not optional.
- Weeks 2–4: stop the bleeding. Tracking installed, redirects implemented, profile corrected, the worst waste cut from the ad account. This is where the fastest gains live.
- Months 2–3: rebuild the foundation. Site repaired or replaced with redirects verified, content rewritten in order of what produces, citations cleaned.
- Months 3–6: rebuild position. New content compounding, local work producing, ad account accumulating its own history again.
- Months 6–12: recovery completes on most of the repairable items, with the time gap closing rather than closed.
One note on sequencing: a new agency that starts writing content in week one without diagnosing first is skipping the step that determines whether content is even your problem.
Attorney Pro Marketing starts with the diagnosis rather than the deliverable: your rankings are recorded on day 0 against up to 30 keywords of your own choosing — that is the baseline a previous agency may never have given you — and the movement is reported on day 14 before you are billed for that period. The site is rebuilt and launched within three days with no setup fee, on standard portable code with your domain, files, content, ad account and Google Business Profile in your firm's name, so the permanent losses above cannot happen to you a second time.
Published pricing at $2,500, $3,500 and $4,500 a month, month to month with 30 days' notice.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Most of it. Thin or templated content, a badly built site, a poorly structured ad account, a neglected Google Business Profile, broken tracking, inconsistent citations and even a botched migration are all repairable — the last of these usually by implementing the redirects that should have existed, even months later.
Three things: the ad account's conversion history if the account stays in the agency's name, which costs weeks to months of bidding efficiency; historical analytics and Search Console data that was never collected or belonged to them; and elapsed time, which competitors spent publishing.
Diagnose before acting. A backlink review shows whether the volume is a real problem or cosmetic, since Google largely discounts low-quality links automatically. Where there is a genuine issue the remedies are removal where possible and disavowal. Also check Search Console for a manual action notice, which states the issue directly.
Weeks one and two to diagnose and record a baseline; weeks two to four to install tracking, implement redirects, correct the profile and cut ad waste; months two to three to rebuild the site and rewrite content; months three to six to rebuild position; and six to twelve months for recovery on most repairable items.