Can a marketing agency work with my existing case management software? Usually yes for the basics, and the integration that matters is simpler than it sounds: a source field filled in at intake, so your case management system can tell you which channel produced each signed matter.
You do not need a technical integration. You need one field, filled in every time, on every new matter.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
The One Field That Matters
Firms ask about integration expecting a technical project. The thing that actually changes outcomes is administrative.
Your practice-management system almost certainly has a field for how a matter arrived — referral source, lead source, origin, however it is labelled. If it is filled in consistently on every new matter, your system can tell you which channel produced which signed cases, which is the number the entire marketing programme should be judged on.
If it is blank or inconsistent, no integration rescues it. You will have a sophisticated system containing no answer to the only question that matters.
- Use a fixed list, not free text. Google Business Profile, organic search, paid search, Local Services Ads, referral, repeat client, walk-in, unknown. Free text cannot be counted.
- Keep “unknown” as a real option. Guesses look like data and are worse than a blank. If unknown runs above 30 percent, your attribution is not actionable — and knowing that is itself valuable.
- Fill it at first contact, by whoever answers, not later from memory. The answer degrades within hours.
- Record the tracking number the call came in on, which resolves most of the ambiguity automatically.
- Separate referral sources. Which physician, which agent, which lawyer — so you know which relationships to maintain.
Ten minutes a month of exporting that field is what lets an agency optimise toward signed matters rather than form submissions. It is the whole integration, and most firms have the capability already and do not use it.
What Usually Connects
Beyond the field, these are generally achievable with common practice-management systems, though specifics vary by product and plan.
Web form submissions into the system. Most platforms accept inbound leads either natively, through a built-in intake form, or via a connector service. Worth confirming your plan tier supports it, since this is frequently a paid feature.
Source data carried with the lead. Where a form passes along which page and which campaign it came from, that arrives with the record rather than needing to be reconstructed. This is the version of integration worth paying for.
Call tracking alongside, not inside. Call tracking platforms generally run separately and log calls with their source. Some connect to practice-management systems; many do not, and the manual bridge is the source field above.
Conversion data back to the ad platform. Technically possible to report signed matters back into Google Ads so bidding optimises toward them. Genuinely powerful and genuinely fiddly, and at small-firm volumes the data is often too sparse for it to help much.
Deeper Automation, and Its Cost
Agencies sometimes propose full automation — leads flowing in, statuses syncing, outcomes flowing back, dashboards reconciling everything. Three cautions before agreeing.
It is a project, not a setting. It takes real hours, those hours come out of your fee, and they come out of the content and campaign work. At $3,500 a month buying 18 to 46 hours, a twelve-hour integration is most of a month.
It breaks silently. Platform updates, plan changes and connector changes interrupt automations, and nobody notices until a month of data is missing. Anything automated needs a monthly check that it is still running.
Client data is involved. Enquiries and matters contain confidential information, so any connector, form provider or third-party service in that chain is handling it. Your own obligations around confidentiality and data handling apply, and that is worth a deliberate look rather than an assumption — including who at the agency can see what.
For most small firms the honest recommendation is the simple version: forms into the system, call tracking logged separately, the source field filled consistently, and a monthly export. It costs almost nothing and produces the number that matters.
What to Ask Before Signing
- “Have you worked with my system before?” Name it. Experience with the specific platform saves hours, and the answer is checkable.
- “Will form submissions reach my system, and will the source come with them?” The second half is the part that matters.
- “How will call tracking reconcile with my matter records?” Usually the source field. If the answer is a complex automation, ask what it costs in hours.
- “What will you need from me monthly, and in what format?” A simple export is the right answer.
- “Who at your end can see enquiry data, and where is it stored?” A reasonable question that few firms ask.
- “What happens to any integration if I leave?” Connectors built in the agency's accounts stop working, which is worth knowing in advance.
Attorney Pro Marketing keeps this deliberately simple: call tracking with recordings and lead attribution from the Growth tier ($3,500) logs every call with its channel, form submissions carry their source, and we ask for a monthly signed-case list — dates, first names, channel, signed or not — rather than building an automation out of your fee. Everything runs in accounts in your firm's name, so nothing stops working if you leave.
Published pricing at $2,500, $3,500 and $4,500 a month, month to month with 30 days' notice, and a day 0 baseline with a day 14 report before you are billed for that period.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Usually not technically. The integration that matters is administrative: the source field your system already has, filled in consistently on every new matter, which lets the system report which channel produced which signed cases. Without that, no technical integration rescues the data.
With a fixed list rather than free text — Google Business Profile, organic, paid search, Local Services Ads, referral, repeat, walk-in, unknown. Keep “unknown” as a real option, since guesses are worse than blanks, and fill it at first contact rather than later from memory.
Usually not. It is a project rather than a setting, and its hours come out of the content and campaign work you are paying for. It breaks silently when platforms update. And client data flows through any connector involved, which raises confidentiality questions worth a deliberate look.
Whether they have worked with your named system, whether form submissions will reach it with the source attached, how call tracking will reconcile with matter records, what they need from you monthly and in what format, who at their end can see enquiry data, and what happens to any integration if you leave.