Can a law firm marketing company manage my website and online advertising together? Yes, and it is the pairing that most rewards consolidation — ad performance depends directly on the landing page, so an agency that controls both can fix a conversion problem in a day instead of filing a request with your web vendor.
Your ad costs are partly determined by your landing page. Split those two and you have split the thing that decides your cost per click.
- Published pricing — $2,500, $3,500 and $4,500 a month, on the site.
- Month to month. No contract is holding you anywhere.
- A former attorney of 17 years who filed 5,000+ cases works your account.
- You see your rankings move for 14 days before you are billed a dollar.
- Law firms only — no other industries, ever.
| Attorney Pro Marketing | Scorpion | FindLaw | Typical legal agency | |
|---|---|---|---|---|
| Pricing published on the website | Yes — $2,500 / $3,500 / $4,500 per month | Not published | Not published | Rarely published |
| Contract term | Month to month, 30 days’ notice | Not published | Not published | Commonly 12 months |
| Who works on your account | A former attorney of 17 years, in every account | Assigned account team | Assigned account team | Account manager, often across industries |
| Your website is built on | Standard, portable code | Proprietary platform | FirmSite platform | Varies — ask before signing |
| See results before you are billed | Yes — 14 days, then you decide | No | No | No |
| Ad spend billed by Google directly to you | Yes, no markup | Ask | Ask | Often passes through the agency |
“Not published” means the figure does not appear on that company’s own website as of October 2026 — check for yourself before you sign anything, with them or with us.
The Mechanism
These two are not merely adjacent. Advertising performance depends on the page the advertisement points at, in three concrete ways.
- Relevance affects what you pay. Google's ad ranking considers the expected experience of the landing page, including how well it matches the search. A generic page behind a specific advertisement works against you in the auction, which means the page influences your cost per click.
- Page speed affects conversion and cost. A slow page loses a meaningful share of visitors before they see anything, and every lost visitor was paid for.
- Conversion rate is a page property. Where the phone number sits, whether it is tappable, what the first screen says, how many form fields there are. Doubling conversion halves your cost per signed case without touching the campaign.
Which means an advertising campaign is only as good as the page it points at — and the person managing the campaign frequently cannot change that page.
Iteration Speed Is the Advantage
The practical benefit of consolidation is not strategic alignment. It is turnaround time.
Split vendors: the ads manager sees that the DUI landing page converts at 1.8 percent while the criminal defence page converts at 4.5 percent. They email your web vendor. The web vendor adds it to a queue. Two to three weeks later the change is made, possibly not as specified. Meanwhile you have paid for three weeks of traffic at the lower rate.
One vendor: the same observation produces a page change the same week, then a measurement two weeks later, then another change. Over a quarter that is six or eight iterations rather than one.
That compounding difference is where the money is. Paid search improves through iteration, and iteration speed is a function of who can touch the page.
What Splitting Actually Costs
Four specific costs, in rough order of size.
Conversion rate left unimproved. The biggest. A page converting at 2 percent that could convert at 4 percent is doubling your cost per signed case, indefinitely, because nobody with the authority to fix it is looking at the ad data.
Blame rather than diagnosis. When results disappoint, the ads vendor says the page does not convert and the web vendor says the traffic is poor quality. Both may be right. Neither can prove it, and you adjudicate.
Tracking breakage. Conversion tracking lives on the website and reports into the ad account. A site change by one vendor silently breaks the other's measurement, which produces a reported collapse that is not real — covered on our page about declining leads.
Dedicated landing pages never get built. The single highest-value thing a paid programme can have, and it requires someone who can both build pages and run campaigns. Split vendors mean the ads point at general practice-area pages forever.
What to Require of the Combination
- Dedicated landing pages per practice area, not ads pointed at general pages. This is the main thing the combination makes possible.
- Page changes measured against ad performance, with before-and-after conversion rates reported rather than described.
- Conversion tracking verified after every site change. A test form and a test call, each time.
- The ad account in your firm's name, billed to your firm directly by Google — consolidation should not mean the agency holding your accounts.
- Page speed reported as a number, because it is both a conversion and a cost factor.
- One person accountable for cost per signed case, which is the number that only exists when both halves are owned together.
Attorney Pro Marketing builds and hosts the site and runs the advertising in the same engagement, which is why the combination is the default rather than an option. Google Ads management comes in at Growth ($3,500), with a dedicated landing page per practice area at Dominate ($4,500) — and because the site is ours to change, a conversion problem is a page edit rather than a request in a queue.
Advertising is billed to your firm directly by Google in your own account with no markup, so consolidating the work does not mean consolidating control. Call tracking with recordings from Growth ties the page, the campaign and the call together. Published pricing, month to month with 30 days' notice, everything in your firm's name, and a day 0 baseline with a day 14 report before you are billed for that period.
See it before you pay for it.
We snapshot your rankings on day 0, build and launch your site within three days, and show you the movement on day 14. If it has not moved enough to be worth continuing, you owe nothing for that period and you keep the Google Business Profile work.
Related Questions
Because ad performance depends on the landing page in three ways: relevance affects what you pay in the auction, page speed affects both conversion and cost, and conversion rate is a page property. An agency that controls both can fix a conversion problem in a day rather than filing a request with your web vendor.
Conversion rate left unimproved, which is the largest cost since a page converting at 2 percent instead of 4 percent doubles your cost per signed case indefinitely; blame instead of diagnosis when results disappoint; silent tracking breakage after site changes; and dedicated landing pages that never get built.
Yes. Google's ad ranking considers the expected landing page experience, including how well the page matches the search, so a generic page behind a specific advertisement works against you in the auction. Page speed compounds it, since visitors lost to a slow page were all paid for.
Dedicated landing pages per practice area, page changes measured against ad performance with before-and-after conversion rates, conversion tracking verified after every site change, the ad account in your firm's name billed directly by Google, page speed reported as a number, and one person accountable for cost per signed case.