Criminal Defense Marketing: 20 Guides for Defense and DUI Lawyers
Criminal defense clients search in crisis, often at night and often through a family member. These guides cover how to be the firm they reach and retain.
Criminal defense marketing happens on the worst night of someone's life. The searcher may be the person who was arrested, but just as often it's a spouse or parent calling on their behalf from a phone at 2 a.m. They want to know three things fast: can you help with this charge, in this courthouse, and can they talk to someone now.
These guides cover Google Ads organized by charge type, criminal defense SEO and Map Pack visibility, intake for late-night and jail calls, flat-fee economics, and specific case types including DUI, drug charges, domestic violence, juvenile matters, federal and white-collar cases, and expungement. Reviews get their own guide, because few clients want their name next to a criminal case.
See where your firm shows up today with a free audit, or read how we approach each practice area.
For the services we offer defense firms, see criminal defense attorney marketing.
Criminal Defense PPC: Google Ads Built for Crisis Calls
Criminal defense PPC done right: campaign structure by charge, out-of-state family searchers, 24/7 call handling, ad copy and the budget leaks to cut.
Criminal DefenseCriminal Defense SEO: Win the Searches That Follow an Arrest
A practical guide to criminal defense SEO: charge and courthouse pages, Map Pack rankings, content that brings in calls, and what to skip entirely.
Criminal DefenseCriminal Defense Lead Generation: Where Real Cases Come From
Criminal defense lead generation compared: Google Ads, LSAs, Map Pack, exclusive vs. shared leads, referral ethics and targeted letters to arrestees.
Criminal DefenseCriminal Defense Google Ads Keywords by Charge Type
Criminal defense Google Ads keywords mapped by charge: DUI, DV, drugs, theft, warrants and federal, plus statute searches, match types and negatives.
Criminal DefenseCriminal Defense Google Business Profile: Rank Where Arrests Happen
Set up a criminal defense Google Business Profile that ranks near the courthouse: categories, honest 24/7 hours, services by charge and private reviews.
Criminal DefenseCriminal Defense Website Design: Built for the Worst Night of Someone’s Life
Criminal defense website design for crisis visitors: charge and court pages, a family-member path, safe contact forms and trust signals that earn calls.
Criminal DefenseCriminal Defense Intake: Late-Night Calls, Jail Calls and Family Callers
Criminal defense intake that signs cases: a call script, handling recorded jail calls, family members who pay, conflict checks and after-hours coverage.
Criminal DefenseCriminal Defense Cost Per Lead: What a Retained Case Really Costs
What drives criminal defense cost per lead, how to calculate cost per retained case, and how to match marketing spend to flat fees by charge and stage.
Criminal DefenseAI Search Optimization for Criminal Defense Lawyers
AI search for criminal defense lawyers: how ChatGPT and AI Overviews answer arrest questions, which pages get quoted, and how to get your firm named.
Criminal DefenseLocal Services Ads for Criminal Defense: Pay Per Lead at the Top of Google
Local services ads for criminal defense: getting Google Screened, choosing case types, ranking factors, disputing bad leads and when LSAs aren't worth it.
Criminal DefenseDUI Lawyer Marketing: Getting the Call After an Arrest
DUI lawyer marketing that reaches people in the first days after an arrest: ads, Map Pack, fees, the license deadline, and tracking cost per retained client.
Criminal DefenseDUI Lawyer Marketing Around the DMV Hearing Deadline
DUI DMV hearing marketing done accurately: ads, landing pages and intake built around your state's license-hearing deadline, without misleading claims.
Criminal DefenseDrug Crime Lawyer Marketing: One Charge Type at a Time
Drug crime lawyer marketing that splits possession, prescription and trafficking cases, uses diversion content, and keeps every page specific to your state.
Criminal DefenseDomestic Violence Defense Attorney Marketing: Reach the Right Caller
Domestic violence defense attorney marketing: reach the accused without targeting victims, keep a careful tone, and script intake for alleged-victim calls.
Criminal DefenseWhite Collar Defense Marketing: Winning Trust Before the Indictment
White collar defense marketing for federal criminal lawyers: reach clients before indictment, build credibility, cultivate referrals, and run tight paid search.
Criminal DefenseJuvenile Defense Lawyer Marketing: Reaching Parents
Juvenile defense lawyer marketing aimed at parents: the searches they make, pages that earn trust, and the privacy rules that protect minor clients.
Criminal DefenseExpungement Lawyer Marketing: Reaching People Ready for a Fresh Start
Expungement lawyer marketing that targets job and housing triggers, matches state terms, screens eligibility, and prices leads against a lower flat fee.
Criminal DefenseHow Criminal Defense Firms Get Reviews When Clients Want Anonymity
How to get criminal defense attorney reviews when clients want anonymity: what to ask for, when, privacy-safe scripts, and responding without breaking Rule 1.6.
Criminal DefenseSpanish Criminal Defense Marketing: More Than a Translation
Spanish criminal defense marketing done right: real Spanish keywords, pages written by fluent writers, bilingual intake, and honest messaging on immigration.
Criminal DefenseCriminal Defense Blog Topics That Get Calls
Criminal defense blog topics that get calls: local, answer-first posts for defendants and families, plus topics to skip and a process for writing each one.
Guides for Other Practice Areas
Be the Firm They Reach at 2 A.M.
Free audit of your criminal defense ads, local visibility and after-hours intake.