Legal Marketing Built Around
Your Practice Area.
Every practice area has different client psychology, different search behavior, and different economics. Attorney Pro Marketing builds campaigns that reflect those differences — not generic legal marketing applied uniformly across every firm.
- Personal injury, criminal defense, family law, immigration, bankruptcy, estate planning
- Campaign strategy tailored to client urgency level and search trigger
- Pay-per-lead available for all practice areas — no setup fee
- Founded by a bankruptcy attorney who understands practice area economics firsthand
✓ No contracts · ✓ Month-to-month · ✓ Results in 30 days
Free Law Firm Ad Audit
Delivered within 24 hours · No obligation
Digital Marketing Built for
High-Value Legal Practice Areas
We focus exclusively on practice areas where digital marketing delivers the strongest ROI — where a single signed client can justify the entire campaign cost, and where Google Ads and local search are the primary way clients find an attorney.
Personal Injury
Personal injury clients search with extreme urgency immediately after an accident. They're in pain, scared, and ready to hire the first attorney who answers convincingly. PI is the highest-ROI practice area for Google Ads — a single signed case routinely generates 50–100× the cost of the campaign that produced it.
What we do: High-intent PI keyword campaigns, injury-specific landing pages, GBP optimization for local pack visibility, and pay-per-lead at $200–$350 per verified inquiry.
See PI Lead Pricing →Criminal Defense / DUI
Criminal defense and DUI clients search in a state of crisis — often late at night, on mobile, terrified about their future. The attorney who shows up first with the right message wins the case. Timing, geographic targeting, and emotionally intelligent ad copy are everything in this practice area.
What we do: Crisis-state keyword targeting, mobile-first landing pages, 24/7 call tracking, GBP management, and pay-per-lead at $100–$200 per verified inquiry.
See Criminal Defense Lead Pricing →Family Law / Divorce
Family law clients are in one of the most emotionally charged situations of their lives. Ad copy and landing pages that acknowledge that emotional reality — and position the attorney as a calm, experienced guide — convert dramatically better than generic legal messaging. Sensitivity in targeting and copy is non-negotiable.
What we do: Emotionally intelligent campaigns, practice-area specific landing pages, GBP optimization, and pay-per-lead at $150–$300 per verified inquiry.
See Family Law Lead Pricing →Immigration Law
Immigration law generates high inquiry volume driven by community networks and word-of-mouth amplified by online search. Clients searching for immigration help are often researching for themselves or on behalf of a family member — and they're looking for an attorney they can trust, not just find. Community-specific targeting and multilingual campaigns are available.
What we do: High-volume keyword campaigns, multilingual landing page options, GBP management, and pay-per-lead at $150–$275 per verified inquiry.
See Immigration Lead Pricing →Bankruptcy
Bankruptcy is a volume practice — the economics work when intake systems can efficiently process a high number of cases. Clients are financially distressed and urgently searching for relief. The attorney who shows up at the top of local search with clear, reassuring messaging captures the market. Our founder's background is in bankruptcy — we know this practice area better than any other.
What we do: Volume-optimized keyword campaigns, conversion-focused landing pages, GBP management, and pay-per-lead at $150–$250 per verified inquiry.
See Bankruptcy Lead Pricing →Estate Planning
Estate planning clients are deliberate, affluent decision-makers who research carefully before hiring. They're not in crisis — they're planning for the future. Campaigns targeting this audience require a different tone: authority, trust, and comprehensive service over urgency. High lifetime value per client makes the economics of marketing extremely favorable.
What we do: Authority-positioning campaigns, trust-focused landing pages, GBP management, and pay-per-lead at $175–$300 per verified inquiry.
See Estate Planning Lead Pricing →Legal Marketing Is Not
One-Size-Fits-All
Every practice area has a different client psychology, different search behavior, different urgency level, and different economics. A campaign built for a personal injury firm should look nothing like a campaign built for an estate planning practice. Most agencies treat them identically — and get mediocre results across the board.
| Practice Area | Client Urgency | Primary Search Trigger | PPL Rate |
|---|---|---|---|
| Personal Injury | 🔴 Extreme | Immediately after accident or injury | $200–$350 |
| Criminal / DUI | 🔴 Extreme | Within hours of arrest or citation | $100–$200 |
| Family Law | 🟠 High | During or after relationship breakdown | $150–$300 |
| Immigration | 🟠 High | Status change, deportation risk, visa need | $150–$275 |
| Bankruptcy | 🟠 High | Debt crisis, creditor calls, lawsuit filed | $150–$250 |
| Estate Planning | 🟡 Moderate | Life event — marriage, birth, retirement, illness | $175–$300 |
Not Sure Which Service Is Right for Your Practice Area?
Talk to Alon. He'll review your practice area, market, and current online presence and recommend the right starting point — free, no obligation.