Pay Only When a Real
Potential Client Calls Your Firm.
Attorney Pro Marketing's Pay-Per-Lead program delivers exclusive, verified client inquiries directly to your intake team. No setup fee. No monthly retainer. You pay a flat rate only for leads that meet the exact criteria agreed to in writing — wrong numbers and spam are never billed.
- Exclusive leads — never shared with competing attorneys
- Verified through call tracking — wrong numbers and spam are never billed
- Real-time delivery — leads arrive the moment a client calls or submits a form
- No setup fee. No monthly retainer. No minimum commitment.
✓ No contracts · ✓ Month-to-month · ✓ Results in 30 days
Free Law Firm Ad Audit
Delivered within 24 hours · No obligation
Zero Risk. Only Pay When
a Real Lead Arrives.
The Pay-Per-Lead program is built for law firms with the intake systems and staff capacity to handle high client volume. No setup fee. No monthly retainer. No wasted spend on clicks and impressions. You pay a flat rate only when a verified, qualified lead is delivered directly to your firm — and only if it meets the exact definition agreed to in writing before you start.
Verified Leads Only
Every lead is verified through call tracking before you're billed. Wrong numbers, spam calls, out-of-area contacts, and practice-area mismatches are not charged. You pay only for real potential clients who fit your firm's criteria.
Exclusive — Not Shared
Leads are delivered exclusively to your firm. We don't sell the same lead to three attorneys and let them race to call first. When a lead comes in for your practice area in your city, it goes to you and only you.
Call Tracking on Every Lead
Every lead is tracked through a unique phone number so you know exactly where it came from, how long the call lasted, and whether it converted. Full transparency — no black box.
Lead Definitions in Writing
Before you receive a single lead, we specify in your agreement exactly what counts as a billable lead — practice area, geography, minimum call duration, and any other qualifying criteria. No surprises, no disputes.
Real-Time Delivery
Leads are delivered in real time — the moment a potential client calls or submits a form, your intake team receives it. Speed-to-contact is the single biggest driver of legal lead conversion rates.
Scalable Volume
Start with a small lead volume to test intake capacity, then scale up as your team handles more. The program grows with your firm — no cap on leads, no ceiling on growth.
Pay-Per-Lead Rates for Law Firms
Pricing reflects case value, search volume, and the cost of generating a verified lead in each practice area. All leads are exclusive and verified.
| Practice Area | Price Per Lead | Typical Case Value | Why This Rate |
|---|---|---|---|
| Personal Injury | $200–$350 | $25K–$100K+ | Highest case values, urgent searches, premium conversion rates |
| Criminal Defense / DUI | $100–$200 | $5K–$30K | Crisis-state urgency, high call-to-hire conversion, strong case values |
| Family Law / Divorce | $150–$300 | $5K–$25K | Emotionally driven, high referral potential, consistent volume |
| Bankruptcy | $150–$250 | $1.5K–$10K | High volume, urgent need, scalable for high-capacity firms |
| Immigration | $150–$275 | $3K–$15K | High volume, community-driven, strong referral networks |
| Estate Planning | $175–$300 | $1.5K–$10K | Affluent searchers, high lifetime value, deliberate decision-makers |
The Pay-Per-Lead Program
Is Built for Specific Firms
This program delivers volume. It works best for firms that have the operational infrastructure to handle it.
Firms With a Dedicated Intake Team
Speed-to-contact is everything in legal lead conversion. The firms that get the most value from PPL are those with a dedicated intake team answering calls and following up on form submissions within minutes — not hours.
Firms With a Clear Intake Process
A structured consultation process, fee agreement workflow, and case evaluation system means leads convert faster. If your firm has these in place, PPL is a volume accelerator.
Firms in High-Volume Practice Areas
The PPL program works best for personal injury, criminal defense, DUI, family law, immigration, and bankruptcy — where client acquisition velocity matters and lead economics are favorable.
Not Right for Solo Attorneys Without Staff
If you're a solo attorney handling your own intake and it takes days to return calls, PPL leads will go unconverted. We'll tell you honestly if a different service would serve you better — starting with GBP management to build organic call volume first.
Ready to Start Receiving Verified Leads?
Talk to Alon about your firm's intake capacity and target practice area. If PPL is right for you, leads can start flowing within 2 weeks.