Bankruptcy Law Marketing: 20 Guides From a Former Bankruptcy Attorney
Bankruptcy is a volume practice with thin fees and anxious clients. These guides cover how to reach debtors early, screen them fast and stay compliant with federal ad rules.
Bankruptcy is the practice area I know from the inside. Clients usually wait too long, search in a panic after a garnishment or a lawsuit, and call several firms in an hour. The firm that shows up first, explains Chapter 7 and Chapter 13 in plain English and answers the phone is the firm that gets the case. Everything in this collection is built around that reality.
You'll find guides on Google Ads management and keywords, local search, website design, intake prescreening and the means test, the cost of a filed case, and the rules that apply only to bankruptcy lawyers, including the debt relief agency disclosures in 11 U.S.C. § 528. If you want to see what a bankruptcy site built on these principles looks like, browse our sample bankruptcy website designs.
For a look at where your own firm stands, request a free audit. I review each one personally.
For the services we offer bankruptcy firms, see bankruptcy attorney marketing.
Bankruptcy Attorney PPC: Ads That Reach Debtors Before the Garnishment Hits
Bankruptcy attorney PPC that books Chapter 7 and 13 consults: campaign structure, ad copy, § 528 disclosures, budgets, and the mistakes that waste spend.
BankruptcyBankruptcy Lawyer SEO: Getting Found Before Debtors Call Anyone Else
Bankruptcy lawyer SEO for consumer practices: Map Pack basics, district pages, exemption and means test content, and a realistic 90-day plan for small firms.
BankruptcyBankruptcy Lead Generation: Paying for Leads That Actually File
Bankruptcy lead generation explained: exclusive vs. shared leads, what makes a Chapter 7 or 13 lead worth paying for, vendor questions, and fast follow-up.
BankruptcyBankruptcy Google Ads Keywords and the Negatives That Save Your Budget
Bankruptcy Google Ads keywords by intent, the negative keywords that stop wasted spend on records, forms and loans, plus a weekly search terms routine.
BankruptcyBankruptcy Attorney Google Business Profile: Win the Map Pack Without Breaking the Rules
Bankruptcy attorney Google Business Profile guide: categories, services, private-minded reviews, safe review replies, posts, and avoiding suspension.
BankruptcyBankruptcy Law Firm Website Design: Built for Visitors Who Are Scared to Call
Bankruptcy law firm website design for Chapter 7 and 13 practices: pages you need, how to discuss fees, privacy cues, § 528 placement, and mobile layout.
BankruptcyBankruptcy Intake Process: Prescreening Leads Before the Consultation
A bankruptcy intake process that prescreens Chapter 7 and 13 callers: six questions, red flags to route to the attorney, fee scripts, and funnel tracking.
BankruptcyBankruptcy Cost per Lead and What a Filed Case Really Costs
Bankruptcy cost per lead explained: how to turn lead cost into cost per filed case, why Chapter 7 and 13 math differs, and how to bring your numbers down.
BankruptcyAI Search for Bankruptcy Lawyers: Be the Answer Debtors Read First
AI search for bankruptcy lawyers: how debtors use ChatGPT and AI Overviews, what content gets cited, why state-specific accuracy wins, and how to measure it.
BankruptcyLocal Services Ads for Bankruptcy Attorneys: When Pay-Per-Lead Makes Sense
Local services ads for bankruptcy attorneys: how pay-per-lead LSA works, how it compares with Google Ads, setup steps, ranking factors, and lead quality.
BankruptcyChapter 13 Marketing: Sell the Outcome, Not the Chapter
Chapter 13 marketing that works: target foreclosure, repossession and tax-debt searches, handle § 528 disclosures, and screen for plans that confirm.
BankruptcyDebt Relief Agency Advertising: What § 528 Requires of Your Ads
Debt relief agency advertising rules for bankruptcy lawyers: the § 528 statement, which ads trigger it, how to fit it in Google Ads, and § 526 copy risks.
BankruptcyBifurcated Chapter 7 Fees: Advertising Them Without Crossing Ethical Lines
Bifurcated Chapter 7 fee marketing done carefully: what courts have scrutinized, ad copy that isn't misleading, § 528 disclosures and transparent pricing pages.
BankruptcyForeclosure Bankruptcy Marketing: Reach Homeowners Before the Sale Date
Foreclosure bankruptcy marketing for attorneys: how homeowners search before a sale, honest stay messaging, investor-proof negatives and fast intake.
BankruptcyMarketing to Wage Garnishment, Lawsuit and Repossession Clients
Wage garnishment lawyer marketing for bankruptcy firms: campaigns for garnishments, collection lawsuits, bank levies and repossessions, with honest ad copy.
BankruptcySpanish Bankruptcy Marketing: Reach “Abogado de Bancarrota” Searchers
Spanish bankruptcy marketing guide: real Spanish search terms, honest language claims, notario positioning, § 528 in Spanish, and intake that converts.
BankruptcyHow Bankruptcy Law Firms Get Reviews From Clients Who'd Rather Stay Private
Get more bankruptcy attorney reviews: when to ask, wording that respects client privacy, Google and FTC review rules, and replying without breaching Rule 1.6.
BankruptcyBankruptcy Blog Topics That Rank and Bring In Consultations
Bankruptcy blog topics that bring consultations: fear questions, trigger events, state exemptions and process posts, plus what to skip and how to write each.
BankruptcyThe Bankruptcy Landing Page That Turns Ad Clicks Into Consultations
Build a bankruptcy landing page that converts: above-the-fold essentials, sections that answer debtor fears, short forms, one page per ad group and § 528.
BankruptcyHow Bankruptcy Firms Compete With Debt Settlement Ads
Bankruptcy vs debt settlement advertising: where local firms can win, honest comparison claims, keyword targeting and the § 526 and § 528 rules to follow.
Guides for Other Practice Areas
More Filed Cases, Fewer Tire-Kickers
Free audit of your bankruptcy ads, Map Pack visibility and intake flow from a former bankruptcy attorney.