Law Firm SEO Services
From a Former Attorney.
Rank where clients search, without paying for every click. Our law firm SEO services cover the Map Pack, practice-area and city pages, content written by someone who practiced law, and links earned the right way. We measure SEO for lawyers the way you measure your practice: in calls and signed cases.
- Map Pack and Google Business Profile optimization included
- Practice-area and city pages built for how clients actually search
- Content from 17 years of legal practice, bar-compliant by default
- Reporting in calls and signed cases, not rankings alone
✓ No contracts · ✓ Month-to-month · ✓ Free audit in 24 hours
Free Law Firm Ad Audit
Delivered within 24 hours · No obligation
An SEO Company for Lawyers,
Run by Someone Who Practiced Law
Most SEO companies optimize a law firm the way they'd optimize a plumber. Legal search is different: three separate places to rank (the Map Pack, organic results and AI answers), bar rules on what you can say, and clients whose searches change with the type of case. Our attorney SEO services are built around all three.
Map Pack & Google Business Profile
Categories, services, reviews, posts and citations tuned so your firm competes for the three Map Pack spots in your city. For most firms this is the fastest SEO win.
Technical SEO & Site Speed
Indexing, site structure, page speed, schema markup and fixes for duplicate or thin pages, so Google can find, understand and trust every page you publish.
Practice-Area & City Pages
One strong page for each case type and the cities you serve, written to match how clients search ("DUI lawyer [city]", "Chapter 7 attorney near me") instead of one page for everything.
Content That Ranks and Gets Cited
Answers to the questions clients ask in consultations, written so Google can rank them and AI tools like ChatGPT can quote them, with bar compliance built in.
Link Building Without Junk
Links from local organizations, legal directories that matter and real publications. No purchased link packages that put your domain at risk.
Reporting in Signed Cases
Monthly reports on calls and forms from organic search and the Map Pack, rankings across your service area, and the cases they produced.
How Our Law Firm SEO Services Work
Free SEO Audit
Alon reviews your website, Google Business Profile, Map Pack position across your city and the firms outranking you, then shows you what it would take to pass them.
Fix the Foundation
Technical fixes, site structure, Google Business Profile optimization and tracking come first, so everything built afterward counts.
Build Pages and Authority
Practice-area pages, city pages, content and links, added steadily each month in order of which searches are most likely to bring cases.
Monthly Review
A plain report of calls, rankings and signed cases from organic search and the Map Pack, with Alon available to walk through it.
SEO for High-Value Legal Practice Areas
| Practice Area | What clients search | What we build |
|---|---|---|
| Personal Injury | "car accident lawyer near me", "truck accident attorney [city]" | Injury-type pages and a Map Pack presence across your service area |
| Criminal Defense / DUI | "DUI lawyer [city]", "criminal defense attorney near me" | Charge-specific pages and courthouse-area Map Pack visibility |
| Family Law / Divorce | "divorce lawyer near me", "child custody attorney" | Matter-type pages and a review program that respects client privacy |
| Immigration | "green card lawyer", "deportation attorney near me" | Case-type pages, with Spanish-language pages where they fit |
| Bankruptcy | "chapter 7 attorney near me", "stop wage garnishment lawyer" | Chapter and trigger-event pages with debt relief agency disclosures |
| Estate Planning | "estate planning attorney near me", "probate lawyer [county]" | Planning, probate and trust administration pages built for slow, careful research |
Law Firm SEO Pricing
Every firm's market is different, so we quote SEO after a free audit. No long-term contract, and no per-click cost.
Law Firm SEO Questions
Read our free guides to SEO for lawyers, local SEO and the Map Pack, law firm link building and AI search optimization.
SEO takes months.
Then it keeps working.
Every page that ranks keeps bringing calls without a click cost. The firms that start now are the ones competitors are trying to catch next year.
Read the SEO guide →Want to Know What It Would Take to Rank?
Get a free SEO audit of your website, Google Business Profile and the firms outranking you. Alon reviews every audit personally.